1. Task 1. Different
Applications of
Photography
Becky Doyle

2. Advertising Industry
It is used in this industry because
the photography and images are
the first thing that the viewer will
see, and also the last thing which
makes it more memorable.
They use advertising images on
billboards, in magazines, on
posters and on flyers. This is to add
description to what is being
advertised and gives you a more
visual idea instead of just reading
lots of writing. If it is a company that
is on the ‘leading edge’ then they
may use special graphics and 3D
images to express how they
work, and show the viewer what
they can expect in their level of
work and ability.

3. Fashion Industry
Using photography in the fashion
industry is key for models and
magazines. They rely on shoots to
capture structure and styles, and the
final product being the
photography, makes it worth it in the end
as it’s very exciting.
They have to build a team before any
practical work takes place, they have to
explore locations, and be aware of
obstacles, such as lighting, weather and
it’s always safe to have a plan B.
Photographer Annie Leibovitz’ work
involves portraits, fashion, music/band
based, and she has worked with the
likes of John Lennon, The Rolling
Stones magazine and Miley Cyrus. She
creates stories in her photography and I
think that is what makes her work so
good to look at.

4. Music Industry
Most of the time photography being used in
the music industry is for commercial use.
Media such as magazines, books and
advertising will hire a photographer to work
with specific artists and bands to produce
work for stories and to promote their own
talents within photography. Not all of it is
commercial, some photographers have to
build up portfolios to showcase what they
can do and using music as an example
reflects well on them as a person and
shows that they work hard.
Kevins Cummins is a perfect example of a
music and portrait photographer. Looking
through his work it’s clear to see that he
loves working in black and white. I think the
contrast between black, grey and white
adds more depths to the images. He
started his career in Salford where he
studied photography, and moved on to
working for Manchester theatres then
gradually travelled all around the country
as he was ‘in demand. He produces
images for magazine covers and has won
several awards. You can find his work
displayed all over the country such the
Manchester Royal Exchange Theatre or
the National Portrait Gallery.
Kevin Cummins

5. Sports Industry
Photography in the sports industry
is so important. Your capturing a
particular moment in a situation
where it might or might not happen
again like that. These images are
then remembered for that time and
correspond to feelings and actions
of those who were there. A
photographer that I looked at was
Bill Frakes, who is a sport
illustrated staff photographer. He’s
worked across the USA and in
more than 135 countries worldwide.
His photography work is used
worldwide too, on television
networks and adverts is well
known.

6. Photo journalism
Photo journalism is the
collation, editing and presenting of
news material for public
broadcasting. A story is told in a
string of images done by a
photographer. It’s distinguished by
its strict framework in which these
people have to present their stories
in their photography, this is what
makes it unique to the photography
industry..
Romano Cagnoni is a well known
photo journalist and has produced a
lot of work over the years. Looking
at his work, you really see the
reasons in why he captures these
moments and are stories within
themselves. What makes them
more interesting is that they are all
in black and white.