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First Light Net's Website Network Fact and Rate Sheet
1. 07-01-09
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
ADVERTISING NETWORK FACT
SHEET AND RATES:
Contact: Mike Hodgdon
First Light Net
7124 Ash Creek Heights #202
Colorado Springs CO 80922
Phone: (719) 572-9065 Ext.221
Fax: (719) 638-2886
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3. Advertising Fact and Rate Sheet.
DEMOGRAPHICS
SUMMARY Household Income
• 68% of users are male
• 53% of users between the ages of 35 and 64.
• 44% have a household income of over $60k.
• 16% have a household income of over $100k.
• 47% are college educated. $0-30k
• 40% have children between the ages of 6 and 17. $30-60k
$60-100k
$100k+
Gender Age
60%
70%
50%
60%
40% 18-24
50%
40% Male
30% 25-34
30% Female 35-64
20%
20% 65+
10% 10%
0% 0%
Male Female 18-24 25-34 35-64 65+
Head of Household Education Children in Household
60%
60%
50%
40% 40% No
No College
30% Yes
20% College or Grad School 20%
10%
0%
0%
No College College or Grad No Yes
School
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5. Advertising Fact and Rate Sheet.
FLN Q1 2009 HIGHLIGHTS
First Light Net’s Sites Outperform Competitors Q1
2009
First Light Net sites dominate the market share of
page impressions
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6. Advertising Fact and Rate Sheet.
CREATIVE SPECS
300x250 LARGE BLOCK/VIDEO UNIT
728x90 • Max Image File Size: 50k
• Max Flash File Size: 100k at 18 fps
• Animation: 15 sec or 3 loops Max
• Alt Text (Optional): 60 char. Max
3rd Party Serving: upon confirmation of compliance
Large •
• Sound: OK, although not recommended
Block • Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
120x600 SKYSCRAPER
• Max Image File Size: 50k
• Max Flash File Size: 100k/100k (4 subsequent file loads)
•
served via IFRAME.4
Animation: 30 sec max for initial movie, 20 fps max
468x60
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
125x250
Skyscraper
1252
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7. Advertising Fact and Rate Sheet.
468x60 BANNER
Leaderboard • Max Image File Size: 50k
• Max Flash File Size: 100k/100k (4 subsequent file loads)
Banner served via IFRAME.4
• Animation: 30 sec max for initial movie, 20 fps max
Large • Alt Text (Optional): 60 char. Max
Block • 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
728x90 LEADERBOARD
• Max Image File Size: 50k
• Max Flash File Size: 100k/100k (4 subsequent file loads)
served via IFRAME.4 Leaderboard
• Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
125x125 BUTTON
468x60 •
•
Max Image File Size: 50k
Max Flash File Size: 50k
• Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
1252
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SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
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8. Advertising Fact and Rate Sheet.
120x60 Skylight
• Max Image File Size: 25k
• Max Flash File Size: 50k
468x60 • Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
Sound: OK, although not recommended
Skylight •
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
120x45 FORUM BUTTON
•
•
Max Image File Size: 25k
Max Flash File Size: 50k
Leaderboard
• Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
3rd Party Serving: upon confirmation of compliance
Large
•
• Sound: no 468x60
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
F.Button F.Button F.Button Block
400x100/400x200 NEWSLETTER SPONSOR SPOTLIGHT
• Max Image File Size: 50k
• No Flash
• No Animation
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: no
• Sound: no
• Creative Rotation Per Ad Zone: Static
e-Newsletter
e-Newsletter
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9. Advertising Fact and Rate Sheet.
CONTENT PLACEMENT SPECS
STATIC TEXT LINKS
• Optimize your search placement with static text links
from high traffic sites with content relevant to your
own!
• Static Text Links are available
PRODUCT REVIEWS
• Qualified anglers, hunters, or outdoors enthusiasts use
your product(s) and provide well-written reviews
• Reviews include up to five images of your product in use
in its natural setting
• Reviews also include a minimum of 1 text link to your
website or product offering online
• Reviews are placed on over 15 FLN websites
• Reviews are featured in the FLN email newsletter, sent to
over 35,000 anglers each week!
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10. Advertising Fact and Rate Sheet.
VIDEO REVIEWS
• FLN offers video reviews of products
• Video reviews provide a detailed demonstration of how
products work and perform
• Videos are uploaded to a variety of FLN video websites,
PRODUCT GIVEAWAYS
• Online contests are a great way to spread the word
about your products and drive traffic to your site(s)
• FLN offers an ongoing schedule of contests for our
advertisers
• WinFreeFishingTackle.Com serves as a hub for all FLN
contest activity
• Contest updates and reminders are sent out weekly via
FLN’s email newsletter - including links to your site to
generate targeted traffic to your site
ARTICLES
• Articles are a great way to connect with users who may
be interested in your products
• FLN accepts articles that mention a specific product
or service in the context of its use in an outdoor/
recreational setting
• Articles should be well-written, entertaining, and
informative.
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11. Advertising Fact and Rate Sheet.
PROPOSAL/SUMMARY
Thank you for the opportunity to provide you additional information about advertising with First Light Net .
Our network has the unique ability to combine banner advertising and content placement to maximize new sales and brand
awareness.
Other new creative formats avaialable not outlined above are: RSS Feeds, Re-targeting, video pre rolls, Email Promotion,
Text Links, Header Sponsorships, Site Skins, video, article and directory listings,
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12. Advertising Fact and Rate Sheet.
RATE SHEET
Ad rates below are “standard” single creative rate prices based on a 1 month campaign. For campaigns with multiple creative
sizes and running longer periods of time please contact a representative for reduced rate pricing.
Creative Availability CPM
Pop Up Ads ROS, RON $17.00 net
Pop Under Ads ROS, RON $15.00 net
Large Block & Video Ads 250x250, 300x250 ROS, RON $6.80 net
Leaderboard 728x90 ROS, RON $6.37 net
Standard Banner Ads 468x60 ROS, RON $4.25 net
Skyscraper 120x600 or 160 x 600 ROS, RON $5.95 net
Large Rectangle 125x250 ROS, RON $3.40 net
Square 125x125 ROS, RON $2.97 net
Button Ad 120x60 ROS, RON $2.55 net
Email Advertising Frequency CPM
Fishing Tackle Spree Weekly $63.75 net
Solo Email Campaign Per Request $78.00 net
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