1. 2nd Quarter 2012

2. Forward Looking Statement
The numbers, as of and for six months ended June 30, 2012, contained within this presentation are
unaudited. Certain statements contained herein may be considered “forward-looking statements” as
defined in the Private Securities Litigation Reform Act of 1995. These statements are based upon the
belief of the Company’s management, as well as assumptions made beyond information currently
available to the Company’s management and, may be, but not necessarily are identified by such words
as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”. Because such “forward-looking
statements” are subject to risks and uncertainties, actual results may differ materially from those
expressed or implied by such forward-looking statements. Factors that could cause actual results to
differ materially from the Company’s expectations include competition from other financial institutions
and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and
laws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans;
fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary
fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and
integration of acquired businesses, and similar variables. Other key risks are described in the
Company’s reports filed with the Securities and Exchange Commission, which may be obtained under
“Investor Relations-Documents/Filings” on the Company’s web site or by writing or calling the Company
at 325.627.7155. The Company does not undertake any obligation to update publicly or revise any
forward-looking statements herein because of new information, future events or otherwise.

3. Who We Are
$4.3 billion financial holding company
headquartered in Abilene, Texas
Group of 11 separately chartered banks
122-year history
Growth markets include 50 mile radius of
the larger cities of Texas
2

4. 3

5. Recognitions
 KBW Honor Roll – One of Forty banks named – March 2012
 SNL Financial #4 Best Performing Community Bank ($500M -
$5B) – March 2012
 Nifty 50: Bank Director Magazine - #2 – Based on Return on
Equity / Average Tangible Equity – January 2012
 Bank Intelligence Proven Performers - #4 in the Nation in
$1 - $10 billion category – June 2011
4

6. What Makes Us Different
One Bank, Eleven Charters Concept
 One Bank
 Consolidation of backroom operations (lower efficiency ratio)
 Agency agreements (customers may use any of our 53 locations)
 Eleven Community Bank Charters
 Bank Presidents run their banks
 Local Boards – Movers and Shakers of the Community
 Keep our banks locally focused
 Make sure we meet the needs of the community
 Help us make better loan decisions
 Help us market the bank
 Up to $2.75 million of FDIC insurance available
5

7. Huntsville Acquisition
 Acquired November 2010
 Huntsville, Texas
 37,000 Residents
 Sam Houston State University – 17,000 Students
 Fastest Growing University in Texas
 Headquarters of the Texas Department of Criminal Justice – 5,000 employees
 Strategically located on Interstate 45 – 70 miles north of Houston
 $177 million in Assets*
 $148 million in deposits
 $94 million in loans
 Approximately 1.63x book; 10.8x last twelve months earnings (tax effected)
 Huntsville acquisition is very similar to our model around Dallas/Fort Worth
and provides diversification
 #2 Market Share in Walker County – 21%
*As of June 30, 2012
6

8. FFIN’s Unique Positioning in Texas
Bank Key Markets
BBVA Compass Rio Grande, Gulf Coast, Houston, Dallas, El Paso, Lubbock
Comerica, Inc. DFW, Austin, Houston, California, Michigan, Florida, Mexico
Frost San Antonio, Austin, Corpus Christi, DFW, Rio Grande
International Bancshares Corp. Rio Grande, Houston, San Antonio, Oklahoma
Prosperity Houston, DFW, Austin
Southside East Texas
Texas Capital DFW, Austin, San Antonio and Houston
ViewPoint Financial Dallas
Zion DFW and Houston
7

9. 88

10. Texas: Large and Growing
Five most populous states:* Growth
(2000 – 2010)
California 37.3 million 10.0%
Texas 25.2 million 20.6%
New York 19.4 million 2.1%
Florida 18.8 million 17.6%
Illinois 12.8 million 3.3%
* U.S. Census Bureau
9

11. Target Markets – Population Growth
Population growth (2000-2010) in FFIN expansion markets:*
Texas 20.6%
Bridgeport & Wise County 21.2%
Fort Worth / Tarrant County 25.1%
Cleburne, Midlothian & Johnson County 19.0%
Weatherford, Willow Park, Aledo 32.1%
Granbury & Hood County 24.5%
Stephenville & Erath County 14.8%
* U.S. Census Bureau
10

12. Texas Benefits
CEO Magazine ranks Texas best state for
business – for seventh consecutive year
Texas created more jobs (230,800) in 2010 more
than any other state
Texas created more private sector jobs than any
other state during the past decade
11

13. Preferred Acquisition: Granbury and Glen Rose
12
12

14. Core Markets: West Central Texas
 Markets served benefiting from well-established,
long- time customers
ASSET DEPOSIT MARKET
BANK LOCATIONS
SIZE* MARKET SHARE** SHARE RANK**
First Financial Bank $1,508 M 14 41% 1
(Abilene, Clyde, Moran, Albany, Odessa)
First Financial Bank $165 M 1 42% 1
(Hereford)
First Financial Bank $198M 4 55% 1
(Eastland, Ranger, Rising Star, Cisco)
First Financial Bank $192 M 4 37% 1
(Sweetwater, Roby, Trent, Merkel)
First Financial Bank $442M 2 20% 2
(San Angelo)
TOTALS $2,505M 25 * Data as of 06-30-12
** Data as of 06-30-11
13

15. Expansion Markets
DEPOSIT MARKET MARKET SHARE
BANK ASSET SIZE* LOCATIONS
SHARE** RANK**
First Financial Bank $324 M 6 21% 1
(Cleburne, Burleson, Alvarado, Midlothian, Crowley)
First Financial Bank $334 M 4 8% 5
(Southlake, Trophy Club, Keller, Grapevine
3 16% 3
Bridgeport, Decatur, Boyd)
First Financial Bank $381 M 6 21% 2
(Stephenville, Granbury, Glen Rose, Acton)
First Financial Bank $399 M 7 24% 1
(Weatherford, Aledo, Willow Park, Brock, Ft. Worth)
First Financial Bank $214 M 1 35% 1
(Mineral Wells)
First Financial Bank $177 M 1 21% 2
(Huntsville)
* Data as of 06-30-12
TOTALS $1,829M 28 ** Data as of 06-30-11
14

16. Recent De Novo Growth
 San Angelo: HEB Branch – Expected to Open 4th Qtr. 2012
 Abilene: Antilley Road Branch – Expected to Open 4th Qtr. 2012
 Grapevine: Branch of Southlake – March 2012
 Cisco: Branch of Eastland – September 2011
 Lamesa: Office of Trust Company – April 2011
 Crowley: Branch of Cleburne – October 2010
 Odessa: Branch of Abilene – February 2010
 Fort Worth: Branch of Weatherford – February 2010
 Odessa: Office of Trust Company – April 2009
 Merkel: Branch of Sweetwater – July 2008
 Brock: Branch of Weatherford – March 2008
 Acton: Branch of Stephenville – March 2008
 Albany: Branch of Abilene – May 2007
 Fort Worth: Office of Trust Company – April 2007
15

17. Senior Management at First Financial
Years with Company Years in Industry
Scott Dueser
Chairman of the Board, President & 36 41
Chief Executive Officer
J. Bruce Hildebrand, CPA
Executive Vice President 10 34
Chief Financial Officer
Gary L. Webb
Executive Vice President 9 24
Operations
Gary S. Gragg
Executive Vice President 22 34
Credit Administration
Marna Yerigan
Executive Vice President 1 28
Credit Administration
Michele Stevens
Senior Vice President 15 31
Advertising and Marketing
Courtney Jordan
Senior Vice President 3 18
Training & Education
Kirk Thaxton, CTFA
President, First Financial Trust & Asset 26 29
Management
16

18. Experienced Bank CEOs & Presidents
Years with Company Years in Industry
Ron Butler, FFB Abilene 19 31
Mike Mauldin, FFB Hereford 10 34
Kirby Andrews, FFB Sweetwater 22 25
Trent Swearengin, FFB Eastland 13 15
Mike Boyd, FFB San Angelo 37 40
Tom O’Neil, FFB Cleburne 14 32
Matt Reynolds, FFB Cleburne 7 30
Ron Mullins, FFB Stephenville 6 34
Jay Gibbs, FFB Weatherford 10 38
Mark Jones, FFB Southlake 12 35
Ken Williamson, FFB Mineral Wells 11 41
Robert Pate, FFB Huntsville 15 31
Gary Tucker, First Technology Services 21 37
17

19. Asset Performance
Growth in Total Assets (in millions)
$4,292*
$4,121
$3,776
$3,212 $3,279
$3,070
2007 2008 2009 2010 2011 2012
*As of June 30, 2012
18

20. Deposit Growth
Growth in FFIN Total Deposits (in millions)
$3,335 $3,392*
$3,113
$2,546 $2,583 $2,685
$2,233 $2,236
$2,154
$1,786 $1,849
$1,807
$1,102 $1,156
$739 $797 $836 $959
2007 2008 2009 2010 2011 2012
Non Interest Bearing Interest Bearing
*As of June 30, 2012
19

21. Deposit Products
Time
Savings 20.9%
8.1%
Demand
34.1%
Money
Market
36.9%
*As of June 30, 2012
20

22. Account Growth
December 31, 2010 December 31, 2011 June 30, 2012
Total Number of Accounts 200,027 204,063 207,718
Net Growth in 2011 – 4,036 Accounts
New Growth in 2012 – 3,655 Accounts
21

23. Loan Performance
Growth in FFIN Total Loans (in millions)
$1,918*
Real Estate $1,787
$1,690
$1,528 $1,566 $1,514
Commercial $1,373
$1,159
$1,076
$990
Student $836 $855
$860
$760
Consumer
$394 $391 $429 $427 $473
Agricultural $344 $406
$31 $32 $52
$165 $182 $191 $175 $191 $218 $234
$73 $84 $77 $73 $81 $66 $52
2006 2007 2008 2009 2010 2011 2012
*As of June 30, 2012
22

24. Overview of Loan Portfolio
Commercial
24.7%
Agriculture
2.7%
Consumer
12.2%
Real Estate
60.4%
*As of June 30, 2012
23

25. Breakdown of R/E Loan Portfolio
Residential
Development &
Construction
5.5%
Other R/E 1-4 Family
19.1% 40.9%
Commercial R/E
30.3% Commercial
Development and
Construction
4.2%
*As of June 30, 2012
24

26. Loan to Deposit Ratio
2006 2007 2008 2009 2010 2011 2012*
End of
Period 57.6 60.0 60.6 56.4 54.3 53.6 56.6
Average
56.6 59.8 61.1 59.5 56.0 54.6 54.3
Balances
*As of June 30, 2012
25

27. Variable and Fixed Rate Loans
Loan Portfolio Interest Rate Risk Analysis
Variable
Fixed Rate
Rate
Less than 1 to 3 3 to 5 5 to 10 10 to 15 Over 15
1 year years years years years years
36.3% 10.1% 13.4% 18.6% 9.0% 8.8% 3.8%
*As of June 30, 2012
26

28. Sound Lending Practices
Nonperforming assets as a percentage of loans + foreclosed assets (FFIN vs. Peers)
2007 2008 2009 2010 2011 2012*
First
Financial 0.31% 0.80% 1.46% 1.53% 1.64% 1.76%
Peer Group 0.98% 2.63% 5.41% 5.37% 4.63% 4.39%**
*As of June 30, 2012
**As of March 31, 2012
27

29. Allowance for Loan Losses and Provision for Loan Losses
(in thousands)
$34,315 $34,747*
$31,106
$27,612
$21,529
$17,462
$16,201
$11,419
$7,957 $8,962
$6,626
$2,061 $2,331 $2,055*
2006 2007 2008 2009 2010 2011 2012
ALLL Provision
*As of June 30, 2012
28

30. Summary of Bond Portfolio
Treasuries Corporates
0.63% Agencies 6.47%
14.07%
CMOs
22.65%
Muni
42.41%
MBSs
13.77%
29

31. Municipal Allocation by State
State Percentage
Texas 62.02%
Michigan 4.30%
Wisconsin 3.54%
Illinois 2.51%
Massachusetts 1.96%
Washington 1.91%
Florida 1.84%
New Jersey 1.75%
Utah 1.57%
California 1.53%
Kentucky 1.42%
Louisiana 1.41%
Other 38 states 14.24%
30

32. Growth in Trust Assets
Total Trust Assets – Book Value (in millions)
$2,082*
$1,912
$1,784
$1,664
$1,631
$1,428
2007 2008 2009 2010 2011 2012
*As of June 30, 2012
31

33. Total Trust Fees
Growth in FFTAM Fees (Full year and 1st 6 months) (in thousands)
$12,617
$10,808
thru
$9,441 $9,083 June 30th
$8,746
$7,124
$6,254
$5,198
$4,372 $4,728
$4,242
2007 2008 2009 2010 2011 2012
32

34. 25th Consecutive Year of Increased Earnings
FFIN Earnings (Full year and 1st 6 months) (in millions)
$68.4
$59.7
$1.3
$53.1 $53.8
$49.5 thru
June 30th
$36.1
$32.8
$26.8 $27.3 $27.9
$24.7
2007 2008 2009 2010 2011 2012
33

35. Strong Shareholder Earnings
Basic Earnings Per Share (Full year and 1st 6 months)
$2.17
$1.91
$0.04
$1.71 $1.72 thru
$1.59 June 30th
$1.15
$1.04
$0.86 $0.87 $0.89
$0.79
2007 2008 2009 2010 2011 2012
34

36. FFIN Outperforms Peers
Percentage Return on Average Assets
1.74% 1.72% 1.75% 1.78% 1.74%
1.68% 1.72%
1.10%
0.93%*
0.87% 0.80%
First Financial
Peer Group
-0.03% -0.18% 0.25%
2006 2007 2008 2009 2010 2011 2012
*(thru March 31st)
35

37. Strong Return on Capital
Percentage Return on Average Equity
16.20%
15.87%
15.27%
14.44% 13.90%
13.63% 13.74%
12.61%
9.45%
8.54%*
7.30%
First Financial
Peer Group
0.88%
-1.83% -2.57%
2006 2007 2008 2009 2010 2011 2012
*(thru March 31st)
36

38. Capital & Capital Ratios
(dollars in thousands)
2008 2009 2010 2011 2012
Shareholders’
Equity 368,782 415,702 441,688 508,537 534,263
As a Percent of Total
11.48 12.68 11.70 12.34 12.45
Assets
Tangible
304,779 352,550 369,164 436,415 462,223
Capital
Tier 1
9.68 10.69 10.28 10.33 10.36
Leverage Ratio
Tier 1 Risk
15.89 17.73 17.01 17.49 17.23
Based Capital Ratio
Risk Based
17.04 19.10 18.26 18.74 18.48
Capital Ratio
37

39. Net Interest Margin
Quarterly Interest Margin
5.00%
4.75%
4.50%
4.25%
4.00%
3.75%
3.50%
3.25%
3.00%
1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th 1st 2nd
Qtr. '09 Qtr. '09 Qtr. '09 Qtr. '09 Qtr. '10 Qtr. '10 Qtr. '10 Qtr. '10 Qtr. '11 Qtr. '11 Qtr. '11 Qtr. '11 Qtr. '12 Qtr. '12
First Financial Peer Group
38

40. Working Harder and Smarter
Efficiency Ratio (FFIN vs. Peers)
2006 2007 2008 2009 2010 2011 2012
First
Financial 53.57% 52.83% 50.76% 50.11% 49.49% 48.37% 48.05%*
Peer Group 61.29% 63.12% 68.12% 69.53% 67.33% 65.75% 65.06%**
*As of June 30, 2012
**As of March 31, 2012
39

41. Total Return on Investment
Assume you owned 1,000 shares of FFIN stock on January 1, 2011…
Stock cost in January 2011 $34,170
Dividend received ($0.95 x 1,000 shares) $ 950
Decrease in stock price during 2011 ($740)
$2210,720
($34.17 to $33.43 X 1,000 shares)
2011 return on investment 0.61%
2010 return on investment -2.99%
2009 return on investment 0.69%
2008 return on investment 50.20%
2007 return on investment -7.05%
5 year compound average return 6.32%
40

42. Dividends Per Share
Annual Dividends Per Share
$0.95
$0.89 $0.91 $0.91
$0.84
$0.79
$0.73
2005 2006 2007 2008 2009 2010 2011
41

43. Strong Stock Performance
40.00%
30.00%
20.00%
10.00%
0.00%
-10.00%
-20.00%
-30.00%
-40.00%
-50.00%
-60.00% Jan . ‘07 Dec ‘07 Dec ‘08 Dec . ‘09 Dec. ‘10 Dec. ’11 June ’12
FFIN S&P 500 NASDAQ Dow Jones
42

44. Challenges
 Regulatory reform from Washington
 Keep nonperforming assets to a minimum
 Maintain net interest margin
 Lower efficiency ratio
43

45. Opportunities
 Loan Growth
 Mortgage Lending
 Trust Services
 Treasury Management
 Potential Acquisitions
44

46. www.ffin.com