1. 4th Quarter 2013

2. Forward Looking Statement
The numbers, as of and for year ended December 31, 2013, contained within this presentation are
unaudited. Certain statements contained herein may be considered “forward-looking statements” as
defined in the Private Securities Litigation Reform Act of 1995. These statements are based upon the
belief of the Company’s management, as well as assumptions made beyond information currently
available to the Company’s management and, may be, but not necessarily are identified by such words
as “expect”, “plan”, “anticipate”, “target”, “forecast” and “goal”.
Because such “forward-looking
statements” are subject to risks and uncertainties, actual results may differ materially from those
expressed or implied by such forward-looking statements. Factors that could cause actual results to
differ materially from the Company’s expectations include competition from other financial institutions
and financial holding companies; the effects of and changes in trade, monetary and fiscal policies and
laws, including interest rate policies of the Federal Reserve Board; changes in the demand for loans;
fluctuations in value of collateral and loan reserves; inflation, interest rate, market and monetary
fluctuations; changes in consumer spending, borrowing and savings habits; and acquisitions and
integration of acquired businesses, and similar variables.
Other key risks are described in the
Company’s reports filed with the Securities and Exchange Commission, which may be obtained under
“Investor Relations-Documents/Filings” on the Company’s web site or by writing or calling the Company
at 325.627.7155. The Company does not undertake any obligation to update publicly or revise any
forward-looking statements herein because of new information, future events or otherwise.

3. Who We Are
$5.2 billion financial holding company
headquartered in Abilene, Texas
Group of 12 separate regions
124-year history
Growth markets include 50 mile radius of
the larger cities of Texas
2

4. 3

5. Recognitions
 Sandler O’Neil 2013 Bank & Thrift Small-Cap All Stars –
September 2013
 KBW Honor Roll – One of forty-seven banks named – April 2013
 SNL Financial #11 Best Performing Community Bank ($500M $5B) – March 2013
 Nifty 50: Bank Director Magazine - #12 – Based on Return on
Equity / Average Tangible Equity – January 2014
 American Banker - #14 – Based on three year average Return on
Equity – August 2013
 ABA Banking Journal - #16 – Top Performing mid-sized banks
($1B - $10B) – May 2013
4

6. What Makes Us Different
One Bank, Twelve Regions Concept
 One Bank
 Consolidation of backroom operations, technology, and
compliance (lower efficiency ratio)
 Twelve Regions
 Regional Presidents run their regions
 Local Boards – Movers and Shakers of the Community
 Keep our regions locally focused
 Make sure we meet the needs of the community
 Help us make better loan decisions
 Help us market the region
5

7. FFIN’s Unique Positioning in Texas
Bank
Key Markets
Comerica, Inc.
DFW, Austin, Houston, California, Michigan, Florida, Mexico
Frost
San Antonio, Austin, Corpus Christi, DFW, Rio Grande, West Texas
Independent
North and Central Texas
International Bancshares Corp.
Rio Grande, Houston, San Antonio, Oklahoma
Prosperity
Houston, DFW, Austin, West Texas, South Central Texas, and Oklahoma
Southside
East Texas
Texas Capital
DFW, Austin, San Antonio, and Houston
ViewPoint Financial
Dallas
6

8. Orange Acquisition
 Effective May 31, 2013
 Orange, Jefferson and Newton Counties




Approximately 350,000 Residents
Strategically located on Interstate 10 – 100 miles east of Houston
Three Major Shipping Ports for Energy and Petrochemical industries
Large refineries, natural gas terminals and recent investment from large
Fortune 500 Companies, such as Exxon Mobil, DuPont and Goodyear
 $436.8 million in Assets*
 $373.5 million in deposits
 $325.6 million in loans
 Approximately 1.3x book; 13x last twelve months earnings (tax effected)
 Orange acquisition is consistent with our acquisition model of high growth areas
and along the Interstates
 Provides Diversification
 #1 Market Share in Orange County – 40%, more than twice the nearest competitor
*As of Dec. 31, 2013
7

9. 88

10. Texas: Large and Growing
Five most populous states:*
Growth
(2002 – 2012)
California
38.0 million
8.3%
Texas
26.1 million
19.7%
New York
19.6 million
2.2%
Florida
19.3 million
15.9%
Illinois
12.9 million
2.2%
* U.S. Census Bureau
9

11. Target Markets – Population Growth
Population growth (2002-2012) in FFIN expansion markets:*
Texas
19.7%
Bridgeport & Wise County
24.6%
Fort Worth & Tarrant County
25.8%
Cleburne & Johnson County
31.8%
Weatherford, Willow Park, Aledo & Parker County
29.6%
Granbury & Hood County
31.8%
Stephenville & Erath County
22.6%
* U.S. Census Bureau
10

12. Texas Benefits
CEO Magazine ranks Texas best state for
business – for seventh consecutive year
Texas created more jobs (239,146) in 2012 more
than any other state
Texas created more private sector jobs than any
other state during the past decade
11

13. Core Markets: West Central Texas
 Markets served benefiting from well-established,
long- time customers
ASSET
DEPOSIT
SHARE RANK**
LOCATIONS
SIZE*
First Financial Bank
MARKET
MARKET SHARE**
REGION
$1,764M
15
44%
1
$164M
1
45%
1
$214M
4
60%
1
$177M
4
34%
1
$483M
3
18%
2
$2,802M
27
(Abilene, Clyde, Moran, Albany, Odessa)
First Financial Bank
(Hereford)
First Financial Bank
(Eastland, Ranger, Rising Star, Cisco)
First Financial Bank
(Sweetwater, Roby, Trent, Merkel)
First Financial Bank
(San Angelo)
TOTALS
12
* Data as of 12-31-13
** Data as of 06-30-13

14. Expansion Markets
REGION
First Financial Bank
DEPOSIT MARKET
MARKET SHARE
SHARE**
RANK**
6
20%
1
4
5%
5
3
21%
1
$390M
6
21%
2
$421M
7
24%
1
$219M
1
33%
1
$170M
1
19%
2
$437M
5
41%
1
$2,394M
33
ASSET SIZE*
LOCATIONS
$391M
$366M
(Cleburne, Burleson, Alvarado, Midlothian, Waxahachie)
First Financial Bank
(Southlake, Trophy Club, Keller, Grapevine)
(Bridgeport, Decatur, Boyd)
First Financial Bank
(Stephenville, Granbury, Glen Rose, Acton)
First Financial Bank
(Weatherford, Aledo, Willow Park, Brock, Ft. Worth)
First Financial Bank
(Mineral Wells)
First Financial Bank
(Huntsville)
First Financial Bank
(Orange, Mauriceville, Newton, Port Arthur, Vidor)
TOTALS
13
* Data as of 12-31-13
** Data as of 06-30-13

15. Recent De Novo Growth
 Beaumont – Under Construction (Opening in 2014)
 Weatherford – I-20 Branch – June 2013
 San Angelo: HEB Branch – March 2013
 Waxahachie: Branch of Cleburne – December 2012
 Abilene: Antilley Road Branch – September 2012
 Grapevine: Branch of Southlake – March 2012
 Cisco: Branch of Eastland – September 2011
 Lamesa: Office of Trust Company – April 2011
 Odessa: Branch of Abilene – February 2010
 Fort Worth: Branch of Weatherford – February 2010
 Odessa: Office of Trust Company – April 2009
 Merkel: Branch of Sweetwater – July 2008
 Brock: Branch of Weatherford – March 2008
 Acton: Branch of Stephenville – March 2008
 Albany: Branch of Abilene – May 2007
 Fort Worth: Office of Trust Company – April 2007
14

16. Senior Management at First Financial
Years with Company
Years in Industry
38
43
11
35
11
25
23
35
3
30
21
32
Scott Dueser
Chairman of the Board, President &
Chief Executive Officer
J. Bruce Hildebrand, CPA
Executive Vice President
Chief Financial Officer
Gary L. Webb
Executive Vice President
Operations
Gary S. Gragg
Executive Vice President
Credit Administration
Marna Yerigan
Executive Vice President
Credit Administration
Ron Butler
Executive Vice President
Chief Administrative Officer
15

17. Senior Management at First Financial
Years with Company
Years in Industry
16
32
5
18
12
35
3
10
1
15
27
31
Michele Stevens
Senior Vice President
Advertising and Marketing
Courtney Jordan
Senior Vice President
Training
Bob Goodner
Senior Vice President & Compliance Officer
Compliance
Luke Longhofer
Senior Vice President & Loan Review Officer
Credit Administration
Brandon Harris
Senior Vice President
Appraisal Services
Kirk Thaxton, CTFA
President, First Financial Trust & Asset
Management
16

18. Experienced Regional CEOs & Presidents
Years with Company
Years in Industry
Marelyn Shedd, Abilene
23
30
Mike Mauldin, Hereford
11
36
Kirby Andrews, Sweetwater
23
26
Trent Swearengin, Eastland
14
16
Mike Boyd, San Angelo
38
42
Tom O’Neil, Cleburne
15
34
Matt Reynolds, Cleburne
9
31
Ron Mullins, Stephenville
8
35
Jay Gibbs, Weatherford
12
39
Mark Jones, Southlake
13
36
Ken Williamson, Mineral Wells
12
42
Robert Pate, Huntsville
16
33
Fred Wren, Huntsville
2
35
Stephen Lee, Orange
6
20
Gary Tucker, First Technology Services
23
39
17

19. Asset Performance
Growth in Total Assets
(in millions)
$5,222
$4,500
$4,121
$3,776
$3,212
$3,279
2008
2009
2010
2011
18
2012
2013

20. Deposit Growth
Growth in FFIN Total Deposits
(in millions)
$4,135
$3,633
$3,335
$3,113
$2,583
$2,685
$2,773
$2,321
$2,233
$2,154
$1,786
$1,849
$1,102
$959
$797
$836
2008
2009
2010
Non Interest Bearing
19
$1,312
2011
2012
Interest Bearing
$1,362
2013

21. Deposit Products
Savings
10.4%
Time
16.6%
Demand
33.0%
Money
Market
40.0%
20

22. Account Growth
December
31, 2010
Total Number of
Accounts
December
31, 2011
December
31, 2012
December 31,
2013
200,027
204,063
205,282
208,590*
Net Growth in 2011 – 4,036 Accounts
Net Growth in 2012 – 1,219 Accounts
Net Growth in 2013 – 3,308 Accounts*
*(Excluding Orange Acquisition)
21

23. Loan Performance
Growth in FFIN Total Loans
(in millions)
$2,689
Real Estate
$2,089
Commercial
$1,690
Student
Consumer
Agricultural
$1,528
$1,566
$836
$855
$394
$391
$32
$182
$84
$52
$191
$77
2008
2007
$1,787
$1,514
$1,689
$1,238
$990
$860
$1,076
$429
$427
$191
$81
$406
$0
$175
$73
2009
$218
$66
2011
2010
22
$510
$273
$68
2012
$590
$334
$76
2013

24. Overview of Loan Portfolio
Commercial
22.0%
Agriculture
2.8%
Consumer
12.4%
Real Estate
62.8%
23

25. Breakdown of R/E Loan Portfolio
Residential
Development &
Construction
6.3%
Other R/E
14.7%
1-4 Family
46.2%
Commercial R/E
29.9%
Commercial
Development and
Construction
2.9%
24

26. Loan to Deposit Ratio
2007
End of
Period
Average
Balances
2008
2009
2010
2011
2012
2013
60.0
60.6
56.4
54.3
53.6
57.5
65.0
59.8
61.1
59.5
56.0
54.6
56.4
64.3
25

27. Variable and Fixed Rate Loans
Loan Portfolio Interest Rate Risk Analysis
Variable
Fixed Rate
Rate
Less than
3 to 5
5 to 10
10 to 15
Over 15
1 year
32.9%
1 to 3
years
years
years
years
years
6.3%
5.3%
16.9%
18.8%
11.4%
8.4%
26

28. Sound Lending Practices
Nonperforming assets as a percentage of loans + foreclosed assets
(FFIN vs. Peers)
2008
2009
2010
2011
2012
2013
First
Financial
0.80%
1.46%
1.53%
1.64%
1.22%
1.16%
Peer Group
2.63%
5.41%
5.37%
4.59%
3.67%
2.80%*
*As of Sept 30, 2013
27

29. Allowance for Loan Losses and Provision for Loan Losses
(in thousands)
$34,315
$34,839
$33,900
$31,106
$27,612
$21,529
$17,462
$11,419
$8,962
$7,957
$6,626
$3,484
$2,331
2007
2008
2009
2010
ALLL
2011
Provision
28
2012
$3,753
2013

30. Summary of Bond Portfolio
Corporates
4.88%
Agencies
6.80%
CMOs
23.04%
Muni
48.33%
MBSs
16.95%
29

31. Municipal Allocation by State
State
Percentage
Texas
73.37%
Michigan
2.80%
Wisconsin
2.30%
Washington
1.73%
Illinois
1.50%
Ohio
1.43%
New Jersey
1.33%
Louisiana
1.32%
Florida
1.20%
New York
1.09%
Utah
1.08%
Other 39 States
10.85%
30

32. Growth in Trust Assets
Total Trust Assets – Book Value
(in millions)
$2,465
$2,232
$1,912
$1,784
$1,631
$1,664
2008
2009
2010
2011
31
2012
2013

33. Total Trust Fees
Growth in FFTAM Fees
(in thousands)
$16,317
$14,464
$12,617
$10,808
$9,441
$9,083
2008
2009
2010
2011
32
2012
2013

34. 27th Consecutive Year of Increased Earnings
FFIN Earnings
(in millions)
$78.9
$74.2
$68.4
$59.7
$53.1
$53.8
2008
2009
2010
2011
33
2012
2013

35. Strong Shareholder Earnings
Basic Earnings Per Share
$2.36
$2.48
$2.17
$1.91
$1.71
$1.72
2008
2009
2010
2011
34
2012
2013

36. FFIN Outperforms Peers
Percentage Return on Average Assets
1.72%
1.74%
1.72%
1.75%
1.78%
1.75%
1.64%
0.98%
Peer Group
First Financial
0.87%
2007
1.03%*
2012
2013
0.79%
-0.03%
-0.18%
0.24%
2008
2009
2010
2011
*As of Sept. 30, 2013
35

37. Strong Return on Capital
Percentage Return on Average Equity
15.87%
15.27%
13.63%
13.74%
14.44%
9.45%
13.85%
13.75%
8.56%
9.01%*
2012
2013
Peer Group
First Financial
7.27%
2007
-1.83%
-2.57%
2008
2009
0.88%
2010
2011
*As of Sept. 30, 2013
36

38. Capital & Capital Ratios
(dollars in thousands)
2009
2013
415,702
441,688
508,537
556,963
587,647
12.68
11.70
12.34
12.37
11.25
369,164
436,415
484,990
490,163
10.28
10.33
10.60
9.84
17.73
17.01
17.49
17.43
15.82
19.10
Assets
2012
10.69
As a Percent of Total
2011
352,550
Shareholders’
Equity
2010
18.26
18.74
18.68
16.92
Tangible
Capital
Tier 1
Leverage Ratio
Tier 1 Risk
Based Capital Ratio
Risk Based
Capital Ratio
37

39. Net Interest Margin
Quarterly Interest Margin
5.00%
4.75%
4.50%
4.25%
4.00%
3.75%
3.50%
3.25%
3.00%
3rd
4th
1st
2nd
3rd
4th
1st
2nd
3rd
4th
1st
2nd
3rd
4th
Qtr. '10 Qtr. '10 Qtr. '11 Qtr. '11 Qtr. '11 Qtr. '11 Qtr. '12 Qtr. '12 Qtr. '12 Qtr. '12 Qtr. '13 Qtr. '13 Qtr. '13 Qtr. '13
First Financial
38
Peer Group

40. Working Harder and Smarter
Efficiency Ratio
(FFIN vs. Peers)
2007
2008
2009
2010
2011
2012
2013
First
Financial
52.83%
50.76%
50.11%
49.49%
48.37%
48.14%
50.19%
Peer Group
63.12%
68.12%
69.53%
67.33%
65.57%
65.77%
65.92%*
*As of Sept. 30, 2013
39

41. Total Return on Investment
Assume you owned 1,000 shares of FFIN stock on January 1, 2013…
Stock cost in January 2013
$39,010
Dividend declared
$ 1,030
($1.03 x 1,000 shares)
Increase in stock price during 2013
($66.11 from $39.01 X 1,000 shares)
$27,100
$2210,720
2013 return on investment
72.11%
2012 return on investment
19.65%
2011 return on investment
0.61%
2010 return on investment
-2.99%
2009 return on investment
0.69%
5 year compound average return
40
14.01%

42. Dividends Per Share
Annual Dividends Declared Per Share
$0.84
2007
$0.89
$0.91
$0.91
2008
2009
2010
41
$0.95
2011
$0.99
$1.03
2012
2013

43. Strong Stock Performance
150.00%
100.00%
50.00%
0.00%
-50.00%
-100.00%
Jan . ‘07
Dec ‘07
FFIN
Dec ‘08
S&P 500
Dec . ‘09
Dec. ‘10
NASDAQ
42
Dec. ’11
Dow Jones
Dec. ’12
Dec. ’13

44. Challenges
 Regulatory reform from Washington
 Stagnant national economy
 Inept federal government
 Low interest rate environment
 Maintaining net interest margin
 Keep nonperforming assets to a minimum
43

45. Opportunities
 Loan Growth
 Mortgage Lending
 Trust Services
 Treasury Management
 Mobile Banking
 Lower Efficiency Ratio
 Potential Acquisitions
44

46. www.ffin.com