The document provides information about fundraising best practices presented by FirstGiving. It discusses the success of FirstGiving's peer-to-peer and event fundraising platforms, noting that over 8,000 nonprofits have used FirstGiving and have raised over $1.2 billion online since 2001. Specific metrics are provided on growth in donations from 2007-2010, with event donations increasing 130% and direct donations growing 175% in that time period. The webinar agenda outlines best practices for event and grassroots fundraising and how FirstGiving can help with tools like fundraising pages, event registration, and online donation buttons. Costs, real examples, and other resources from FirstGiving are also summarized.

1. Fundraising 101:
Back to Basics
Presented July 14, 2011

2. About the Presenters
Laura Reino Lee Johnson
Sr. Sales Consultant Sales Consultant
laura@firstgiving.com lee@firstgiving.com

3. The FirstGiving Fundraising Solutions
Peer-to-Peer Fundraising Pages
Online Donations and Event Registrations
Personal Support for your Nonprofit, Donors, and Fundraisers.
Easy, Tested, and Secure Transaction Processes for the Donor.

4. Success by the Numbers
• 8,000+ nonprofits have utilized FirstGiving
• 13 million+ online donors
• 10+ years in business
• 31 employees in the US
• Offices in Boston and San Francisco
• 100+ employees worldwide
Over 1.2 Billion Donated
Online since 2001
through FirstGiving
80 Million+ of that Worldwide
155 Million donated (combined US
through FirstGiving and UK offices)
is in the last 18mos
155 Million
Donated Online
to FirstGiving 82% - the average year over year
since 2003 increase in online donations a
nonprofit sees that utilizes
FirstGiving.

5. Why This
Topic??

6. Webinar Agenda
• Event and Grassroots Fundraising
– Best Practices – Ways to Help you Supporters
– How FirstGiving can Help
– Donor Trends
– Real-Life Examples
• FirstGiving Success Center
• Other Resources Provided by FirstGiving
• What Does it Cost?
• Questions and Answers

7. Event
Fundraising

8. Events 101
• Start Early!
• Set Goals/Metrics
• Arm your Supporters
– Information
– Tools
• Send out TARGETED communications
• Add a competitive edge/ incentive fundraising

9. How FirstGiving Can Help
Nonprofit
Start
Page

10. How FirstGiving Can Help
Event
Pages

11. How FirstGiving Can Help
Online
Registration

12. How FirstGiving Can Help
Team
Fundraising

13. Total Event Donations 2007 – 2010:
130% growth
Total dollars donated 2007 - 2010
$51,466,531.06
$40,482,682.00
$31,356,784.10
$22,349,601.29
27%
growth
2007 2008 2009 2010

14. Average Event Donation
Average Donation 2007 - 2010
$53.00
$52.66
$52.44
$52.50
$52.02
$52.00
$51.50
$50.96
$51.00
$50.50 2.9%
growth
$50.00
2007 2008 2009 2010
*overall event average donation is $51.38

15. Real Life
Examples

16. Special Olympics
Chicago
Polar Plunge Event
•1,311 Fundraising Pages
•1,481 Event Registrants
•230 Teams
•Raised $385,246
online!

17. EnlightenNext,
Inc.
Meditation Marathon
Event
•246 Fundraising Pages
•285 Event Registrants
•40 Teams
•Raised $131,567
online!

18. Grassroots
Fundraising

19. Grassroots 101
• Provide suggestions and tools that can help
• Make it fun – competition often increases
engagement with community efforts
• Reach out to people doing things anyway
• Fundraiser recognition
• Close the loop

20. How FirstGiving Can Help
Personal
Fundraising
Pages
• Personal Message
• Photos
• YouTube Video

21. Grassroots events receive larger
average donations
Average Donation
Grassroots Official
$64.37 $65.61 $63.74 $66.08
$49.51 $49.75 $48.45 $50.11
2007 2008 2009 2010

22. 0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
Anniversaries
Birthdays
Bowling
Christenings
Cycling
Memorials
Motorcycling
Other Occasions
Other sporting…
Running
Swimming
Treks
Triathlons
grassroots events
Ultramarathons
Average event donation amount 2007 - 2010
Walk
Weddings
Largest average donations go to
Total

23. Real Life
Examples

24. 1

25. 2

26. Real Life
Examples

27. Success
Center

28. Account Area Tour

29. Personal Fundraising Pages

30. Event Fundraising

31. Additional
Features
Available

32. Online Donation Button

33. Total Direct Donations 2008 – 2010:
175% growth
Direct Donations 2008 - 2010
$767,095.35
$499,761.38
$279,055.16
59%
2008 2009 2010
Direct Donations 2008 - 2010

34. Average Direct Donation 2008 - 2010
Average Direct Donation
2008- 2010
$108.37
$106.36
$104.38
2008 2009 2010
Average Direct Donation

35. Facebook Button

36. Donors Can
Pay the Fee!
•On average, 38% of
donors are choosing
to pay the fee
•Brings effective rate
of donations down to
4.84% for Nonprofit!

37. What Does it Cost?
Peer-to-Peer Fundraising Events and Campaigns – 5% of each transaction
Online Donations and Registrations - 1.75% of each transaction
Credit Card Merchant Fees – 2.5% added to each transaction
Nonprofit Account Annual Subscription Fee - $300 per year

38. Important Takeaways
• Do not ignore grassroots fundraising or direct
donation fundraising!
• Help your supporters help you
• Paying attention to the BASICS can make
significant differences in your results

39. Let’s Answer
Some
Questions

40. August Webinar
Capitalizing on End-of-Year
Giving: Strategies for Ending
2011 on a High Note!
August 18, 2011
1pm EST/ 10am PST

41. Thank you!
Sr. Sales Consultant, Laura Reino
laura@firstgiving.com
505.508.5635
Sales inquiries: sales@firstgiving.com