REGISTER NOW FOR UPCOMING WEBINAR: Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier. Key Points of Interest: • Importance of the Earned Media in Social Media Marketing • Finding ways to integrate social features into your website • Measuring engagement and identifying influencers

1. Webinar:
How to Build a Social Campaign
Getting Value from Social Media
click here
@crowdfactory #socialcampaign @bolsocial

2. Presenters / Panel of Experts
Michael Weisfeld
Director, Social Media
"Unless you try to do something beyond what you
have already mastered, you will never grow."
Ronald E. Osborn
@mrweisfeld
Adam Corey
Directory, Customer Success
@crowdfactory
Follow Crowd Factory and @crowdfactory
@BOLSocial
BusinessOnLine Social
www.facebook.com/crowdfactory
Media team on www.facebook.com/businessol
@crowdfactory #socialcampaign @bolsocial

3. Agenda: Developing an Earned Media Strategy
Keynote: value of social media
Step 1: What are your objectives & audience?
Step 2: How do you plan and implement?
Step 3: How do you measure and optimize?
Wrap-up / Q&A
@crowdfactory #socialcampaign @bolsocial

4. We all know Social Media is important …
“85% of Americans believe a
company should not only be present
but also interact with its consumers via
social media”
- Omnicom
“25% of top search results for
world’s 20 largest brands is
consumer-generated”
- Jupiter
“78% of consumers trust peer
recommendations”
- Nielsen
“...But only 14% trust ads”
- Wiley
@crowdfactory #socialcampaign @bolsocial

5. Boosting the performance of your website
LEVERAGING YOUR MOST VALUABLE
ONLINE ASSET
@crowdfactory #socialcampaign @bolsocial

6. Think about your website like is your Country …
@crowdfactory #socialcampaign @bolsocial

7. … which attracts visitors from far and wide …
@crowdfactory #socialcampaign @bolsocial

8. … who want to share their experiences …
@crowdfactory #socialcampaign @bolsocial

9. … with their network of contacts …
@crowdfactory #socialcampaign @bolsocial

10. … of like minded people who also come to visit ….
@crowdfactory #socialcampaign @bolsocial

11. … and want to share their experiences …
@crowdfactory #socialcampaign @bolsocial

12. Social Media Marketing Helps!
Results from one of our client’s efforts (B2B software company):
Visitors arriving via
Social media traffic are …
10% more likely to convert into a lead
than non-social media traffic.
@crowdfactory #socialcampaign @bolsocial

13. Register now for the upcoming free webinar to learn more …
SIGN-UP TO LEARN MORE!
@crowdfactory #socialcampaign @bolsocial

14. Webinar Details: March 24th @ 11 am
How to Build Social Campaigns into your Website.
Key Points of Interest:
Importance of the Earned
Media in Social Media Marketing
Finding ways to integrate social
features into your website
Measuring engagement and
identifying influencers
@crowdfactory #socialcampaign @bolsocial

15. businessol.com/labs

16. Handout: Social Media Whitepaper
For all those who
have attended,
BusinessOnLine will
be sending out
latest whitepaper
Also available here:
http://www.businessol.com/resour
ces/whitepapers/premium/is-your-
company-social
@crowdfactory #socialcampaign @bolsocial

17. Webinar Details: join the discussion
Michael Weisfeld
Director, Social Media
"Unless you try to do something beyond what you
have already mastered, you will never grow."
Ronald E. Osborn
@mrweisfeld
Adam Corey
Directory, Customer Success
@crowdfactory
Follow Crowd Factory and @crowdfactory
@BOLSocial
BusinessOnLine Social
www.facebook.com/crowdfactory
Media team on www.facebook.com/businessol
@crowdfactory #socialcampaign @bolsocial