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you us The founding partners of Fit Creative have overA complete service branding agency 30 years experience between them, and a formidablemaking communications work harder track record of world renowned clients.and brands reach further.We work to get the right fit for you. Jonathan Cook has created and executed communications campaigns for UK based clients including Reckitt Benckiser and Scouts. Kara Penn has worked in London and the Middle East creating and developing well known brands. Clients include the BBC, Greenwich Hospital, Lewisham Council, South East Enterprise, and Shell. We believe in bespoke solutions, not off-the-shelf answers. After all, you and your company are unique.
you usPast & Present ClientsWorking from large scale economyto small scale bespoke creative, weenjoy working with clients, and thatleads to better solutions.We have worked in the followingsectors:CharityEnergyEntertainmentFinancialMedicalPublic sectorRetailTelecoms
you usWhat We DoA complete service branding agencymaking communications work harderand brands reach further.PlanningStrategyExhibitionsCommunicationsFinancial reportingPromotionsOnline designOn-screen designNamingBrand creationBrand launchesBrand implementationBrand guardianship
BBC Employer BBC Futures BBC Futures Career progression in the BBC Career progression in the BBCIn the fast changing world of new benefitsentertainment and digital media, Everything you need to know about the BBC Pensions schemethe BBC needs to be known as anemployer of choice, opening doorsand creating jobs of kudos. Creating Serving the public Broadcast Projections 2009 Serving the public Broadcast Projections 2009a brand language and photolibrary which would endorse theBBC name and allow all employeecommunications to come from one Workshop Review Workshop Review FM&T 2009 FM&T 2009place. Ensuring a consistently high a new viewlevel of communications by the use of Annual Review & Report 2009-2010the graphic, the styling and their ownphoto library. new benefits new benefits Everything you need to know Everything you need to know about the BBC Pensions scheme about the BBC Pensions scheme a new view a new view Annual Review & Report Annual Review & Report 2009-2010 2009-2010
Corporate logotype Colour palette NineGridBBC EmployerIn the fast changing world ofentertainment and digital media,the BBC needs to be known as anemployer of choice, opening doorsand creating jobs of kudos. Creatinga brand language and photolibrary which would endorse theBBC name and allow all employeecommunications to come from oneplace. Ensuring a consistently highlevel of communications by the use of Photography - kudos principle Photography - opportunities principle Photography - public service principlethe graphic, the styling and their ownphoto library.The brand kit and guidelines helpedto clearly launch this brand. Corporate font Copy writing Layouts The tone of voice for BBC is all Broadcast Ref. 536100 Gill Sans inclusive and should reﬂect the varying Journalist Radio Guernsey nature of our output, our staff and our Guernsey Gill Sans Italic locations. It should appeal to everyone, and be able to represent all of our Applications to Visit Gill Sans Bold content from fun and funky CBBC to authoritative and serious Newsnight. be received by 13 October. bbc.co.uk/jobs Call 0370 333 1330 Textphone We need to speak in a way which is Gill Sans Bold Italic approachable, simple and easy-to- 02890 328 478 read. We must be open to all. Above Gill Sans Light all, as a public service body, we must ensure that we represent quality over Gill Sans Light Italic style by being genuine and clearly communicating.
BBCOver a number of years, thefounders of Fit have worked withthe BBC helping establish some keyentertainment brands aimed at awide variety of audience age groupsand cultures. This experience meansthat we have a great insight intothe BBC brand and how to upholdit even when creating an irreverentchannel such as BBC Three.
Oryx QuestA round-the-world yacht race, startingand finishing in Doha, Qatar. Beingthe first of its kind, and with a shorttime frame within which to promotethe event, a brand language wascreated which could celebrate thetype of event – sailing – at the sametime as the scale of the event – withamazing facts and figures. This wasapplied to all on-site event materialsincluding tents and signage, aswell as promotional advertising andlaunch giveaways.
Oryx QuestA round-the-world yacht race, startingand finishing in Doha, Qatar. Beingthe first of its kind, and with a shorttime frame within which to promotethe event, a brand language wascreated which could celebrate thetype of event - sailing - at the sametime as the scale of the event - withamazing facts and figures. This wasapplied to all on-site event materialsincluding tents and signage, aswell as promotional advertising andlaunch giveaways.Gifts such as mini kites,commemorative books and t-shirtsenticed the public to get involved inthe event.
Music ChoiceRebranding Music Choice to reflectthe passion of their music lovers. Thisinteractive digital music channel offers42 different styles of music and so thebrand needed to be able to adapt toall different types of music.
Music ChoiceRebranding Music Choice to reflectthe passion of their music lovers. Thisinteractive digital music channel offers42 different styles of music and so thebrand needed to be able to adapt toall different types of music.Developing the brand to creategenre based sub-brands linked tothe specific channels offered, andapplying the brand into differentvisuals.
NCPCThe National Council for PalliativeCare holds a great body ofknowledge and expertise in end-of-lifecare which is placed into this trainingpack aimed at hospices.The pack needed to be enticing toread especially to those whom Englishis not the first language, and explainsome complex subjects. The useof illustration brought vibrancy to aserious subject. Careful managementof the client’s budget allowed forproduction of high-quality hard-back folders and full colour printingthroughout all three pack booklets.
ScoutsUpdating and repositioning the mainbrand followed by the creation ofsix sub-brands for the sections withinthe movement. Applications rangedfrom uniforms and corporate websitethrough to fundraising, publicitymaterial and publications.Sub-brand strategy identified that thescheme needed to relate to eachage group individually, stand aloneidentities consistently endorsed by themaster brand.
Greenwich MarketCreating a new campaign forGreenwich Market in order toposition it as a retail destinationof choice. Launched in timelyfashion for Valentine’s weekend,the new campaign is used tobrand advertising, online and allpromotions. Reflecting the arts,crafts and food offering of themarket, the heart symbol is constantlyupdated with icons keeping it freshand topical.
Greenwich MarketCelebrating its 25th anniversary,we created a development of thenew brand to mark this auspiciousoccasion. Commemorating the day,was the unveiling of a new clock,to which a variety of press andVIPs were invited. The event brandwas executed in silver and white.Throughout the year, all GreenwichMarket promotions will use thebespoke 25th anniversary mark.
Greenwich MarketHaving identified that the marketwas offering products from individualcraftsmen and entrepreneurs, wefurther developed this thought into aconsumer positioning –‘for something different’.A distinct ATL ad campaign showingin the DLR station was developed.A collector’s case of items bought atthe market was the ideal vehicle topromote the arts & crafts nature of themarket, whilst allowing us to have funwith the products.
Greenwich MarketActively targeting independentand innovative brands to let retailspace in Greenwich Market with apromotions campaign positioning itas ‘The destination to be different’.Using a trompe l’oeil effect to createa gallery of images representingthe arts and crafts offering and thehistoric position of Greenwich. Thecampaign includes flyers, a brochure,advertising and full window decals.
South East EnterpriseRepositioning South East Enterprise tobe Essential for Business with a newbrand language applied across allmarketing platforms. Re-interpretingthe current logo to become arepresentation of the relationshipbetween SEE and its clients, meantwe could then use the triangle tocreate content specific graphics ontheir materials.
South East EnterpriseRepositioning South East Enterprise tobe Essential for Business with a newbrand language applied on acrossall marketing platforms. Re-interpretingthe current logo to become arepresentation of the relationshipbetween SEE and its clients, meantwe could then use the triangle tocreate content specific graphics ontheir materials.The new look and feel was firstlaunched via the Business GrowthProgramme. We created the tagline‘The moment to grow’ and allsupporting materials.
LBASA series of programmes run by theLewisham Business Advisory Services(LBAS). Applying the LBAS brandidentity in witty and innovative wayswhich enhance the ‘pink head’graphic whilst highlighting the benefitof each programme.
appaFormerly Tri UK, appa provide trainingand skilled services to the deaf anddisability sector, for public authorities.Working closely with staff andclients throughout a renaming andrebranding process to create achallenging but welcomed newpositoning and identity. Appa nowfeel able to become a voice forchange and influence policy, as wellas continuing to provide a high levelof service.The new brand was rolled our withinoffice signage, promotional materialand launch event. We are working todevelop the website to function as anonline booking site.
dog boneContact:firstname.lastname@example.org@fitcreative.ltd.uktel: 020 8858 3062www.fitcreative.ltd.uk