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How To Advertise Using Bing Ads & FREE $50 Coupon

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How To Advertise Using Bing Ads & FREE $50 Coupon

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This presentation provides a how-to-guide to advertising with Bing. Search engine optimization is crucial to business success, and Bing is a significant player in the market. By advertising with Bing, your business will receive attention from those most likely to be potential consumers. Follow the instructions and advice provided and you will have a strong advertising strategy in no time.

This presentation provides a how-to-guide to advertising with Bing. Search engine optimization is crucial to business success, and Bing is a significant player in the market. By advertising with Bing, your business will receive attention from those most likely to be potential consumers. Follow the instructions and advice provided and you will have a strong advertising strategy in no time.

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How To Advertise Using Bing Ads & FREE $50 Coupon

  1. 1. How To Advertise Your Business Using Bing Ads
  2. 2. What Are ? Bing Ads is the advertising platform you use to show ads on the Bing and Yahoo search engines. You also have the ability for your ads to show on their syndicated partners such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom.
  3. 3. By bidding on the right search terms You can have your ad show only to people who are interested in your product. On top of that, you only have to pay for the ad when someone clicks on it and visits your website.
  4. 4. Bing Ads vs. Google Adwords With an over 60% share of all internet searches, Google is the largest search engine in the world. This is why if you want the widest reach, we recommend starting with Google’s advertising platform, Google Adwords.
  5. 5. Bing Ads vs. Google Adwords Bing and Yahoo still have 30% market share however, so if you are not advertising there you are missing out on the potential to increase your sales from search by 50%.
  6. 6. Less people advertise using Bing ads than Google Adwords, So the competition, and the amount you have to pay to reach your target customer, can be A LOT lower. In fact, research shows that your cost per click when using the Bing Ad network can be up to 70% lower than when advertising using Adwords.
  7. 7. Setting Up Your Bing Ads Account
  8. 8. Step 1: Sign up for a free $50 Bing Ads coupon Bing gives you $50 in free advertising to get started, so make sure you take advantage of that: Get Your Free $50 Bing Ad Coupon Here
  9. 9. Step 2:Setup Your Bing Ads Account Click here To visit the Bing Ads signup page, and then click the “sign up for bing ads” button in the upper right hand corner of the page.
  10. 10. Step 3: Import or Create Your First Campaign and Your First Ad 1. Import your Google Adwords Campaign. If you are already using Google Adwords, then you can import everything you are doing there into the Bing Ads platform. Just follow the instructions provided on the page. 2. Set Up a new campaign.
  11. 11. After clicking “create a new campaign” you will be taken to a page where you can enter the information for your first ad:
  12. 12. Bing has some great tips here on the characteristics of a good pay per click ad. Here’s the summary: • Include the search terms your clients are using in your ads. •Describe what sets your product apart. • Avoid jargon and use your customer’s language. •Address your customers directly by using words like you any yours. •Be specific - Instead of saying “big discount” say 50% off. •Include a call to action.
  13. 13. Step 4: Choose the Keywords You want your ads to show for Once you have created your ad, the next step is to choose when you want your ad to show.
  14. 14. After doing so I get a list of related keywords along with traffic estimates of how many times those terms are searched on Bing each month:
  15. 15. Step 5: Choose Your Match Type
  16. 16. These boxes determine the conditions that have to be met for my ads to show. Here’s what each option means when checked:
  17. 17. Broad Broad My ad will show in the Bing and Yahoo search results when users search my specified keyword, or any term that Bing believes is associated with that term.
  18. 18. Phrase Phrase My ad will show when people type in any search term that includes the words “Lake Gaston” in that exact order.
  19. 19. Content Content My ad will show on partner sites such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom. This could be either in the search engines of those sites or as a display banner ad.
  20. 20. Step 6: Set Your Bids To keep things simple, I like to leave things the way that Bing recommends to start. Bing gives me a lot of reports that I can use to analyze the campaign once it is live for a few days, and then change the settings based on what is working and what is not.
  21. 21. Step 6: Your Campaign Name, Budget, And Location Targeting
  22. 22. Campaign Name Once you get comfortable with Bing Ads, you may have multiple campaigns, which are advertising different products or services that you offer. Because of this, you want to give your campaign a name which is indicative of the type of ads that are running in the campaign.
  23. 23. Daily Advertising Budget Your daily budget is going to depend on how competitive the market is that you are serving. My father’s business is in a small town without a ton of competition, so I can buy clicks on Bing and Yahoo! for less than $1.
  24. 24. Location Targeting Using the location targeting option, you can set your ads to display to anyone who searches your specified terms anywhere in the world, just in the US, or within a certain distance of a specific zip code.
  25. 25. Step 8: Finalize Your Campaign Settings Set Bids If you do not choose a specific bid for each keyword (as we did in step 6), then Bing Ads will use the amount that you set here as the default bid. How high or low you set your search market bid is going to depend on the competitiveness of your market.
  26. 26. Ad Distribution
  27. 27. Other Settings There are many other advanced options here, including the ability to set specific dates and times for your ads to run, gender targeting, and the ability to target the types of devices on which your ads will show.
  28. 28. Step 9: Enter Your Credit Card Information And Turn Your Campaign On Once you have entered your credit card payment, you are ready to go live and will be taken to a page where you can track the performance of your campaign.
  29. 29. Step 10: Optimize Your Campaign There are two primary things that you need to do to optimize your Bing ads campaign, which are create some additional ads, and add negative keywords into your campaign. Aditional Ads Negative Keywords See our full article for more information about Additional Ads and Negative Keywords.
  30. 30. Click Here For Your Free $50 Bing Ads Coupon
  31. 31. Click Here For Your Free $50 Bing Ads Coupon
  32. 32. Click Here For Your Free $50 Bing Ads Coupon

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