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How to Market a Dental Practice

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How to Market a Dental Practice

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A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.

A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.

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How to Market a Dental Practice

  1. 1. How To Market A Dental Practice
  2. 2. Start With What You Already Have When developing a marketing campaign, start with your current and former patients. It is generally much cheaper and easier to get a former patient to return to your office or to upsell an existing patient, than it is to entice a completely new patient.
  3. 3. 5 ideas to help you make the most out of your current and former patients
  4. 4. Regular Calls 1) There are many programs out there that provide this service, but Solutionreach offers the most extensive and customizable outreach options.
  5. 5. Regular Newsletters 2) Whether through electronic or traditional mail, a regular newsletter will keep your practice top of mind with patients. The optimal time to release newsletters, as shown by marketing studies, is every 3-4 weeks.
  6. 6. Direct 3) Mail With a 400 percent return on investment, direct mail campaigns are the most cost effective marketing strategy when well executed. Direct mail campaigns are perfect for engaging current patients, reaching out to new patients, or re-connecting with patients with whom you have lost touch.
  7. 7. Discounts, Coupons, and Patient Loyalty Programs 4) Another way to reward regular patients and re-engage past patients is to offer discounts. These discounts can be offered either through coupons included in regular mailers, or through patient loyalty programs that reward patients who visit your practice regularly.
  8. 8. Advertise Yourself 5) In Your Practice Patients at your office are a captive audience, which may be more receptive to hearing about additional procedures. For example, if a patient enters your practice looking for a cleaning, then it may be possible to also interest them in a whitening.
  9. 9. My Smile TV My Smile TV (MSTV) is an internal television network designed for dentist waiting rooms. This network comes with pre-programmed content, but is fully customizable and allows for specific imported content to also be displayed. Furthermore, MSTV allows dentists to share content that they have developed for the program via the MSTV Network. More information about My Smile TV can be found here.
  10. 10. Brochures Brochures for other services offered by your practice are also an effective tool for marketing additional services to current patients. These brochures should outline the pros and cons of the procedures you are trying to market. More information about how to put together a successful brochure can be found here.
  11. 11. Online and Offline Tactics For Generating New Business Once you have your current and former customers established, it’s time to focus on attracting new customers to your practice. Before getting into the specific tools used for doing this, it’s important to think about the services you offer and how patients go about researching those services.
  12. 12. Online Marketing According to the market research firm, BIA/Kelsey, 97 percent of new patients use online media to research professional medical services. Therefore, it is essential that you have a strong online presence to attract new patients.
  13. 13. Here are 5 steps to get the most out of your online advertising.
  14. 14. Step 1: Get Your Website Straight Before you can jump into online outreach, you must first ensure that you have a quality website to direct potential patients to. If you do not have a website, there are several services that offer free and easy to use website building and hosting services. Information about the most popular web building sites, including how to choose the site that is best for you, can be found here.
  15. 15. Step 2: Get Your Directory Listings and Online Reviews Straight •Online reviews play a critical role in a prospective patient’s decision to come to your practice. •See Where You Are Already Listed. •Make Sure You Are Listed In The Primary Review Sites and Directories.
  16. 16. Step 3: Run Pay Per Click Search Engine Ads 89 percent of consumers use some sort of search engine to assist them in making a purchase decision. The three most popular search engines, Google, Yahoo, and Bing, all allow you to pay to have your website show up when people search for terms related to your service.
  17. 17. Step 4: Get On Social Media With all the different social media networks out there it’s easy to get overwhelmed. This is why we recommend choosing one, or at most, two networks to start with. Since 70% of the US population has a Facebook account and spend a significant amount of time there, this is where we recommend starting. More information on utilizing social media can be found here.
  18. 18. Traditional Marketing The great thing about online advertising is that it does not require a lot of money to get started and success can be tracked with ease, compared to traditional advertising. That’s why we recommend focusing first on your existing patients and online advertising before moving on to more traditional methods.
  19. 19. Here are 5 Steps To Make Sure You Get The Most Out Of Your Traditional Media Campaign
  20. 20. Direct Mail & Flyers Direct mail is the most efficient form of traditional advertising. Cheap and easy to produce, direct mail can have a profound impact on your practice. More information on direct mail advertising can be found here.
  21. 21. Newspaper Advertising Despite the fact that newspaper readership is on the decline, millions of homes across America still receive a daily newspaper. If your target patient pool is above the age of 35, then a newspaper marketing campaign can be a great way to reach potential new patients. This strategy is especially effective if you are located near a large metropolitan area with a widely read newspaper.
  22. 22. Television Advertising Television advertising can be a great tool for reaching a large number of new potential patients. However, TV ads can be expensive, especially if you are located near a large metropolitan area. It is important to constantly monitor your television advertising campaign to ensure that you are receiving a decent return on investment. More information about television advertising can be found here.
  23. 23. Referrals The best way to start generating referrals is to start giving them yourself. By referring your patients to other practices, you increase the odds of those practices referring their patients to you. Providing a referral to another practice is the cheapest, easiest, and most effective way to advertise your practice to other practices.
  24. 24. Conclusion A marketing strategy that utilizes online, traditional, and referral marketing techniques is essential for growing your dental practice. Regardless of the tools you choose to use, it is important to always keep an eye on the return on your investment.
  25. 25. Conclusion Another resource available for marketing your practice is ZocDoc. ZocDoc allows patients to view a list of local dentists in their insurance network, read reviews from other patients, view available appointment times, and schedule an appointment. More information about ZocDoc is available here.
  26. 26. Join The Community: www.FitSmallBu siness.com Click here to tweet this presentation. See the full article here

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