1. People. Performance. Profit.
Proven.

3. MILLIONS OF PEOPLE EVERY WEEK, IN MORE
THAN 13,000 CLUBS IN OVER 75 COUNTRIES,
WILL PUT ASIDE WHATEVER ELSE IS HAPPENING
IN THEIR LIVES AND LOSE THEMSELVES FOR
AN HOUR IN THE PURE EXHILARATION OF
A LES MILLS™ GROUP FITNESS CLASS.
THEY’LL SHOUT AND THEY’LL SWEAT,
AND THEY’LL LEAVE FEELING INCREDIBLE.
AND TOMORROW THEY’LL
BRING THEIR FRIENDS.

4. LES MILLS YOUR MEMBERS WILL LOVE
OUR GROUP FITNESS CLASSES.

5. DID YOU KNOW?
OVER 3/4 OF LES MILLS™ GROUP
FITNESS PARTICIPANTS ARE LIKELY TO
RECOMMEND OUR CLASSES.
Source: Nielsen 2010
GIVE YOUR MEMBERS
WHAT THEY WILL FOLLOW.
AND BUSINESS SUCCESS
WANT
THE LES MILLS™ GROUP FITNESS SYSTEM IS A PROVEN WAY TO GIVE YOUR MEMBERS
WORLD-CLASS FITNESS CLASSES THAT DELIVER THE EXCITEMENT, MOTIVATION AND
RESULTS THEY’RE LOOKING FOR, PLUS
OUR HIGHLY EFFECTIVE GROUP FITNESS SYSTEM DELIVERS
IMPRESSIVE RESULTS FOR YOUR BUSINESS TOO.

6. WE UNDERSTAND YOUR
CHALLENGES
COMPETITION FOR NEW MEMBERS.
FALLING RETENTION RATES.
FINDING AND KEEPING GREAT STAFF.
LACK OF RESOURCES TO HELP YOU GROW YOUR BUSINESS.
ENSURING GROUP FITNESS IS CONSISTENT, DYNAMIC, ENGAGING AND RESPONSIBLE.
CREATING EXCITEMENT IN YOUR CLUB.

7. DID YOU KNOW?
WE HAVE THE
81% OF THOSE WHO TAKE PART IN
LES MILLS™ GROUP FITNESS CLASSES
SOLUTIONS
DO SO ON A REGULAR BASIS.
Source: Nielsen 2010
COMPETITION FOR NEW MEMBERS. ENSURING GROUP FITNESS IS CONSISTENT, DYNAMIC,
World-leading Group Fitness programs that are a powerful magnet for attracting ENGAGING AND RESPONSIBLE.
new members – and put your club well ahead of the competition.
Training, ongoing education and support that will transform your existing
instructors into true Group Fitness rock stars.
FALLING RETENTION RATES.
Group Fitness classes that inspire member loyalty and a sense of belonging. CREATING EXCITEMENT IN YOUR CLUB.
Access to a vast online library of award-winning off-the-shelf marketing
FINDING AND KEEPING GREAT STAFF. materials as well as step-by-step guides to running campaigns and launch
events that draw in new members and inspire your existing ones.
A world-renowned system that gives you the ability to source and recruit
the best instructors.
LACK OF RESOURCES TO HELP YOU GROW YOUR
BUSINESS.
Targeted workshops, best practice recommendations and practical tools to
optimize your Group Fitness performance.

8. THE PROVEN FORMULA
FOR YOUR SUCCESS
WITH THE LES MILLS™ GROUP FITNESS SYSTEM IT’S EASY TO OPTIMIZE YOUR GROUP FITNESS – BOTH IN THE WORKOUT
ROOM AND ON YOUR BALANCE SHEET.
OUR PROGRAMS WILL KEEP YOUR CLASSES PACKED AND YOUR MEMBERS ON THEIR TOES. AND OUR WORLD-CLASS CLUB
PERFORMANCE SOLUTIONS WILL HELP KEEP YOUR BUSINESS IN PEAK FORM.
THE LES MILLS™ GROUP FITNESS SYSTEM
PROGRAM SOLUTIONS: CLUB PERFORMANCE SOLUTIONS:
» Ten dynamic Group Fitness programs offering something for everyone. » All the knowledge you need to manage your Group Fitness
» Pre-choreographed routines to ensure consistency and quality – programs and instructors.
every time. » Best-practice recommendations and targeted workshops.
» Chart-topping music and high-energy choreography, updated every » Cut-through ways to market and promote your club – including
three months to keep your classes fresh. ‘bring-a-friend’ promotional material.
» Dynamic, engaging and technically sound instructors. » Resources to support the launch of each Quarterly Release.
» Scientifically-based workouts that are safe, effective and fun. » Custom-built software that makes measuring and managing your
» Tested and refined with 75,000 instructors and millions of participants Group Fitness performance easy.
in over 13,000 clubs worldwide. » Simple tools to create effective timetables/schedules.
» Training that will inspire, upskill and retain instructors.

9. DID YOU KNOW?
CLUB OWNERS RATE THE LES MILLS™
PROGRAMS
8.2/10 *
(*10 = EXCELLENT)
Source: TNS December 2009

10. 10 WORLD-CLASS PROGRAMS
BODYPUMP™ BODYCOMBAT™ BODYBALANCE™/BODYFLOW® RPM™ BODYATTACK™
BODYPUMP™ is the original BODYCOMBAT™ is the unique, BODYBALANCE™/BODYFLOW® RPM™ is the indoor cycling BODYATTACK™ is a sports-
barbell class that appeals to Martial Arts-based workout combines Yoga, Tai Chi and program that provides a simple, inspired cardio workout that
individuals of all ages and that’s designed for individuals Pilates and is designed for those quick way of burning hundreds builds strength and stamina.
fitness levels, and is ideal for looking to boost cardio fitness looking to improve general of calories, and is favored This dynamic, high-intensity
anyone looking to get the best- and benefit from total body fitness, relax and reduce stress, by young, busy individuals program is designed to cater
possible results in the shortest conditioning. Addictive and increase mental clarity and get looking for a fast, high-energy, to a wide range of fitness levels
time. It is favored by those fun, this workout is particularly a sense of well-being. It requires challenging and effective and ages. The possibility of
who are bored by an individual appealing to youthful, sociable low-level coordination and is workout. Given the low-level using low-impact and low-
weights program and by Group individuals – who are likely to particularly popular with the coordination required, it is also intensity options throughout
Fitness fans who recognize attend classes with friends. more mature market. popular with the more mature the class allows new
the need to add some weight market, people coming back participants to enjoy the class
training to their routine. from injuries and those who alongside super-fit regulars!
NEED THE BARBELLS FOR USE are overweight.
WITH BODYPUMP™? THESE CAN BODY BIKE IS THE OFFICIAL BIKE
BE EASILY AND COST-EFFECTIVELY OF LES MILLS RPM™.
PROVIDED BY LES MILLS.
TO LEARN MORE ABOUT THEIR
lesmills.com/equipment WORLD-CLASS STATIONARY BIKES,
CHECK OUT WWW.BODYBIKE.DK

11. WITH SOMETHING FOR EVERYONE
BODYSTEP™ BODYVIVE™ BODYJAM™ SH’BAM™ CX30™
™
BODYSTEP is the energizing BODYVIVE™ is a low-impact BODYJAM™ fuses together SH’BAM™ is the dance-inspired CX30™ is a 30-minute personal
step-based cardio workout that workout that is especially suited the latest dance moves and workout that features chart- training inspired strength workout.
uses a height-adjustable step to people new to Group Fitness, the hottest new sounds and topping hits and hot yet simple A structured, scientific training
and simple movements on, over those returning to exercise or is designed for the young and dance moves. Developed approach that caters to all levels of
and around the step. Featuring rehabilitating after an injury, pre young at heart – it’s perfect specifically with fun-loving girls ability and demands. CX30™ will
cardio blocks that push fat and postnatal mothers, and for confident, sociable in mind, this energetic but train the muscles of the trunk that
burning into high gear followed active adults who want the individuals who like to listen easy-to-follow full-body cardio stabilize the spine and transmit load
by muscle-conditioning tracks benefits of improved cardio to the latest music and try workout is stack-loads of fun between the upper and lower
that shape and tone the body, fitness, strength and flexibility. out all the latest trends. – and a class that members will limbs. CX30™ will provide
BODYSTEP™ is ideal for anyone love to bring their friends to. participants with the confidence
THE SPECIALLY DESIGNED VIVE™
looking for an enjoyable way to TUBES AND VIVE™ BALLS CAN BE that they are training effectively and
increase fitness. COST-EFFECTIVELY PROVIDED safely, with an intensity that will
BY LES MILLS.
shape and tone their waistline.
lesmills.com/equipment
THE SPECIALLY DESIGNED
BANDS CAN BE EASILY AND
COST-EFFECTIVELY PROVIDED BY
LES MILLS.
lesmills.com/equipment
TO SEE OUR CLASSES IN ACTION, VISIT OUR WEBSITE AT LESMILLS.COM/CLASSES

12. INSPIRING INSTRUCTORS
WHO’LL KEEP YOUR CLASSES PACKED
WORLD-CLASS INSTRUCTORS WILL FINDING INSTRUCTORS
75,000. That’s the number of individuals who have been comprehensively
BRING HUNDREDS OF MEMBERS TO trained to teach LES MILLS™ programs. This means that there’s a huge
network of talented and inspired instructors. What’s more, we make
YOUR CLUB, GENERATING EXCITEMENT, online recruitment tools available and give you the opportunity to attend
recruitment seminars – so you can reach them most effectively.
A SENSE OF BELONGING AND TRAINING INSTRUCTORS
IMMENSE CLUB LOYALTY. Got passionate and committed Group Fitness instructors who would love
to become LES MILLS™ certified? LES MILLS’ world-class training system
makes it easy. With our two or three-day training module and assessment
THE LES MILLS™ GROUP FITNESS
process, instructors master the 5 Key Elements of safe, successful,
stimulating Group Fitness instruction – Choreography, Technique, Coaching,
SYSTEM PROVIDES YOU WITH ALL YOU
Connection, creating Fitness Magic. Also, Quarterly Workshops ensure
that LES MILLS™ instructors are always up with the play on latest program
NEED TO RECRUIT, TRAIN AND RETAIN
releases and fitness education, and inspired to create fitness magic in
your club.
THE VERY BEST INSTRUCTORS. RETAINING INSTRUCTORS
Ongoing training, regular communication, constant support and inspiring
new releases every three months… these are just some of the reasons
why LES MILLS™ instructors never want to leave! And it’s proven.
On average, LES MILLS™ instructors stay in the business for more
than 10 years, eclipsing the industry average of just two years.

13. JOIN THE WORLD’S MOST POWERFUL TEAM
CHANGING MILLIONS OF LIVES.
CARLA, BACKGROUND SWIMMING GRANT, BACKGROUND MOUNTAIN BIKING
BODYVIVE™ INSTRUCTOR SINCE 2006 RPM™ INSTRUCTOR SINCE 2001
HERNAN, BACKGROUND FOOTBALL
BODYCOMBAT™ INSTRUCTOR SINCE 2003
BR
BRANDON, BACKGROUND HIP HOP DANCING
BO
BODYJAM™ INSTRUCTOR SINCE 2007
CARRIE, BACKGROUND SOFTBALL
BODYSTEP™ INSTRUCTOR SINCE 2005
GEORGINA, BACKGROUND TRIATHLON
BODYATTACK™ INSTRUCTOR SINCE 2002
SAINT, BACKGROUND DANCE
SH’BAM™ INSTRUCTOR SINCE 2010
COREY, BACKGROUND YOGA
BODYFLOW® INSTRUCTOR SINCE 1999
EMMA, BACKGROUND TRACK AND FIELD
BODYPUMP™ INSTRUCTOR SINCE 1995
www.lesmills.com/becomeaninstructor

14. OPTIMIZING YOUR CLUB’S
GROUP FITNESS
PERFORMANCE
LES MILLS’ CLUB PERFORMANCE SOLUTIONS MAKE IT EASY
TO MAXIMIZE PROFITABILITY THROUGH GROUP FITNESS.
TIMETABLE SOLUTIONS MARKETING SOLUTIONS
Right class, right time. With years of experience partnering Banners, posters, emails, brochures, free class passes,
with thousands of clubs worldwide, Les Mills provides you with launch kits, wall graphics, DVD’s and much more...
valuable insights that will maximize attendance by having the all for free... all online.
right classes in the right time-slots.
PLANNING AND BUDGET SOLUTIONS THERE ARE A NUMBER OF WAYS
RECRUITMENT SOLUTIONS Plan to succeed. We’ll help you create a three to five-year, THAT LES MILLS SUPPORTS YOU
Get the best. Sourcing and recruiting great instructors can
be a challenge. We provide the strategies, tools and guides to
step-by-step Group Fitness plan that allows you to achieve
your short- and long-term goals.
TO OPTIMIZE YOUR GROUP
help you attract, select and hire the kind of people you want FITNESS PERFORMANCE…
working for your business.
MANAGEMENT SOLUTIONS
» Ongoing support from a regional
STUDIO SOLUTIONS
Behind every great leader… there’s an even greater team.
We can arm you with the skills to become a truly powerful Club Coach
Transform your space. A powerful in-club experience club leader, inspiring, motivating and mobilizing your team
brings people in and most importantly brings them back to achieve all that they want… and more. » Webinars and seminars
for more. We can help you design the optimum Group
Fitness space for your club, that will suit your programs and » Group Fitness Management events
your budget.
» Online tools

15. MEASURE IT, MANAGE IT.
LES MILLS’ EASY-TO-USE CLUBCOUNT™ SOFTWARE
MAKES IT SIMPLE TO KEEP TRACK OF EVERYTHING.
This web-based software lets you set weekly attendance targets, track performance against targets and
identify what’s working and where there’s room for improvement. What’s more, with the new AUTOCOUNT
camera hardware, capturing class attendance numbers is effortless. lesmills.com/clubcount

16. USE OUR BRAND
TO BUILD
lesmills.com - HOMEPAGE
YOUR BRAND
eclub under tools and resources online
THE LES MILLS™ GROUP FITNESS SYSTEM GIVES
YOU ACCESS TO AN EXTENSIVE COLLECTION OF
VALUABLE RESOURCES. YOU CAN DOWNLOAD THEM
FOR FREE FROM OUR WEBSITE.
AT LESMILLS.COM YOU’LL BE ABLE TO USE AWARD-WINNING,
OFF-THE-SHELF MARKETING MATERIALS INCLUDING:
» Everything you need to » Bumper stickers » Online imagery
eclub under tools and resources online
stage Quarterly Release
launch events » Program brochures » PR collateral
» Bring-a-friend » Email templates » And so much more...
promotional material » Instructor recruitment
» Posters and banners advertising
» Class passes » Club décor imagery

17. IT’S ALL ONLINE WHETHER IT’S CREATING AN EXCITING LAUNCH EVENT
OR RUNNING AN IN-CLUB CAMPAIGN, YOU’LL HAVE
ALL YOU NEED TO DRAW IN NEW MEMBERS AS WELL AS
LESMILLS.COM INSPIRE YOUR EXISTING ONES.
Program Getting Started Quarterly Posters
Brand Posters Program Banners Program Class Passes DL Brochures - updated every three months Program Launch Brochures
FRONT BACK
Program Posters Instructor Recruitment Tools Various Bumper Stickers Various Interior Wall Graphics
RPM
HIGH INTENSITY
INTERVAL TRAINING SET TO TUNES
THAT WILL GET YOUR PULSE RACING.
GET RESULTS FASTER. RIDE HARD.
DURATION EXERCISE TYPE INTENSITY BURN RATE EQUIPMENT MUSIC RESULTS
YOU’LL HAVE ACCESS
IMPROVES
UP TO LATEST HEART AND
45
MINUTES
INDOOR
CYCLING
CARDIO
MODERATE
TO HIGH
INTENSITY 620
INDOOR
STATIONARY
BIKE
FUN AND
HARD
HITTING
LUNG FITNESS,
INCREASES
STRENGTH AND
CALORIES TUNES ENDURANCE.
TO ALL OF THIS
PLUS MUCH MORE

18. GETTING STARTED
12 EASY STEPS...
WEEK 12 WEEK 11 WEEK 10 WEEK 9
Complete service LES MILLS™ program Club Coaching call to Focus on instructor
WEEK 8
We support you to host
WEEK 7
Prepare for the Instructor
agreement, connect implementation module establish your specific recruitment (if required). a ‘recruitment night/ Training Module.
with your LES MILLS™ (face-to-face or webinar- program launch plan seminar’ for instructors
Club Coach and start based management and a customized – with tools to pick the
discussing the timeline training) focusing on key recruitment plan. best candidates.
and tools to successfully considerations for a great Your Club Coach
launching the launch and setting an will help you set up
LES MILLS™ program. action plan for recruiting CLUBCOUNT™ so
the instructors who will you have the tools to
launch the program in measure your success.
your club.

19. WE PROVIDE YOU WITH THE ROAD MAP AND PARTNER WITH
YOU TO MAKE THINGS HAPPEN EVERY STEP OF THE WAY.
WEEK 6
Instructor Training
WEEK 5
Watch ‘Organizing
WEEK 4
Begin the external
WEEK 3
Unleash your internal
WEEK 2
Host dress-rehearsal/
WEEK 1
Module.
Club Coaching call to
organize instructors, the
launch plan and week-
a WOW event’ webinar
to gain valuable
information about
staging a successful
launch event.
marketing campaign.
If selling memberships is
one of your launch goals,
watch the ‘Selling with
Events’ webinar to learn
marketing campaign
– using class passes,
posters and banners
provided in your
launch kit.
preview classes and have
final check-in call with
your Club Coach. LAUNCH
HOST AN AMAZING EVENT!
by-week promotion and
marketing plan. more about creating new
membership sales.

20. GOSSIP IS
GREAT!
WELL, WE THINK SO...
“ Thanks to LES MILLS™ classes we
showed a 70% increase in attendance
over the last year. It’s just snowballed
– and now we’re going to have to go to
call reservations for almost all of our
classes! The group fitness management
AND SO YOU DON’T THINK WE’RE BLOWING OUR
OWN TRUMPET, WE ASKED A FEW OF THE CLUBS support is extremely effective and the
IN OUR GLOBAL NETWORK WHAT THEY THOUGHT marketing materials are phenomenal –
ABOUT OUR PROGRAMS AND WORKSHOPS. they’re much cheaper to order than they
HERE’S WHAT THEY HAD TO SAY. are to have it done yourself. ”
MARSHA COWLING, GROUP FITNESS DIRECTOR, DESOTO ATHLETIC CLUB, TENNESSEE, USA

21. “I would highly recommend Les Mills to other clubs.
It makes your management job easier and “Since we launched BODYPUMP (in 2009) our Group Fitness
your profit line higher. What’s more, the members attendances are up 38% from the previous year! Our noon
win – LES MILLS™ classes are high-quality workouts classes originally attracted between 4-5 participants and now
they attract 20-25 loyal members! Our evening classes are
that really get people in shape.”
packed and we’re finally attracting men”
DAVID PATCHELL-EVANS, PRESIDENT AND CEO, GOODLIFE FITNESS CLUBS, CANADA
BARB LAROCCO, GROUP FITNESS MANAGER, ELMHURST PARK DISTRICT, ELMHURST, ILLINOIS, USA
“There’s a real sense of camaraderie that fuels my passion
“LES MILLS™ programs are well known in the and dedication as part of the Les Mills team.
market and loved all around the world. I am proud to be part of this fitness revolution.”
Les Mills has helped make it really easy ERIN CHAMBERS, LES MILLS™ INSTRUCTOR, WOODCREEK ATHLETIC, TYLER, TEXAS, USA
to get people through the door.”
TIM JENNER, GROUP FITNESS DIRECTOR, ENJOY FITNESS CLUB, ADELAIDE, AUSTRALIA

22. THE PEOPLE
BEHIND THE PASSION
THE STORY OF LES MILLS IS ONE OF INSPIRATION, CREATIVITY, ENERGY AND PASSION.
Behind the amazing culture of Les Mills are our people. We call ourselves a
tribe, and it means we’re always working towards the same goal of creating a
fitter world. We’re brave, motivated and always seeking new opportunities.
And along the way, we ensure everything we do is world-class.
The enthusiasm we have for life-changing fitness dates back to the 1960s
when four-time Olympic athlete Les Mills and wife Colleen opened their first
gym in Auckland, New Zealand. Their passionate belief in the benefits of
exercise was shared by their son Phillip, who was also a top athlete. COLLEEN AND LES MILLS, 1968 LES AND PHILLIP MILLS
After attending a scholarship at UCLA, Phillip returned home with a whole
new perspective on the fitness industry. He instinctively recognized that the
combination of motivating music, inspiring choreography and energizing
instructors that he’d witnessed could bring an exciting new dimension to
the exercise experience and he began developing variations on that theme.
His first creation was an early version of the weights-to-music program that
would become BODYPUMP™, and The Original Barbell Class™ caught on
so quickly, Phillip dispatched five of his most motivating instructors to take
it further afield. Their infectious enthusiasm combined with the program’s
spectacular results soon opened doors around the planet.
Today Les Mills is the global leader in Group Fitness. Members of the
Les Mills tribe can be found in almost every corner of the world – sharing
their enthusiasm and passion to create life-changing fitness experiences
and a fitter planet.
PHILLIP MILLS, CEO, LES MILLS INTERNATIONAL

23. TAKE YOUR BUSINESS
TO THE NEXT LEVEL
TO FIND OUT MORE ABOUT TRANSFORMING YOUR BUSINESS
WITH LES MILLS™ GROUP FITNESS, VISIT LESMILLS.COM/PRO
Refer to DVD for more information on Les Mills OR CONTACT YOUR NEAREST LES MILLS™ REPRESENTATIVE
LESMILLS.COM/PRO to locate your nearest LES MILLS™ representative