Learn how to increase foot traffic and revenue at your small business with a fully customized customer loyalty program.

1. Get customers back in the
door and spending more
when they do.
Get customers back in the
door and spending more
when they do.

2. How are you growing
your business?

3. DIRECT MAIL
PUNCH CARDS
COUPONS
PRINT
ADVERTISING
WORD-OF-MOUTH
Marketing options are exploding.

4. What should your focus be?

5. The highest return for your limited time
The highest return for your limited
marketing budget
Marketing that is fun & easy to execute
You want:

6. Experts agree that loyalty is the most effective and
highest return marketing.

7. 6 to 7It is times more
costly to acquire a new customer
than to retain an existing one.
Retailers with loyalty
programs, on average, are
more profitable
than competitors who do not.
88%
Customer loyalty is the single most
important driver of growth and
profitability.

8. Do you have any of these?

9. Fortune 500’s invest millions into loyalty marketing.
The total U.S. consumer membership in loyalty-marketing programs today is more than 1
billion strong, with an average of more than four programs per adult.

10. Loyalty can help you increase visits, increase spend per visit,
get more revenue from promotions, and
drive more word-of-mouth.

11. How loyalty drives revenue
CUSTOMER BEHAVIOR COSTS ROI
REWARD
COSTS
PROGRAM
COSTS
NET
REVENUE
INCREASE
VISIT MORE
FREQUENTLY
PARTICIPATE IN
PROMOTIONS
SPEND MORE
PER VISIT
$REVENUE

12. How loyalty incentives work
Lisa visits once
every 3 weeks.
As she gets closer
to a reward, she
starts visiting more
frequently.
At one point away,
you’ve seen her
come in once a
week!
You give her a
reward because she
spent more money
in a shorter period
of time.

13. Like . Comment . Share
345 People saw this post
30 people like this.
Lisa just shared a link via FiveStars.
June 15
Gracie
Like . Comment . Tuesday at 10:22pm
Cafe Venetia
www.cafevenetia.com
Get the FiveStars Hook Up! Earn 10 points and
get: 1 Free Espresso Drink
Just got a FREE Latte
I WANT ONE!!
Now she visits more
frequently AND
promotes your
business online.
Lisa is so happy that
she registers her card
online and connects
with Facebook.
You can also send
targeted promotions
right to her phone
or inbox.
Imagine what can
happen when you
sign up ALL your
customers!

14. Why FiveStars?

15. FiveStars wins
the prize for
small business
loyalty.
Our mission is to help businesses
and communities thrive by turning
every transaction into a relationship.

16. Our founders are passionate about
helping small businesses...
Matt Doka,
CTO, Co-founder
Victor Ho,
CEO, Co-founder
Advised industry-leading
Fortune 500 brands on customer
engagement and loyalty
Clients included the largest
department store chain in the US
and a $25 billion CPG conglomerate
Awarded rating of “Distinctive” at
McKinsey (top 5 of 100 in nation)

17. Kilian Koepsell
Software
Lead Scientist at Cal
(led project mapping the
human brain!)
Postgrad Mathematics Lecturer
(King’s College London)
Neural Computation Lecturer
(Cal)
Ph.D., NeurosciencePh.D.,
Theoretical PhysicsM.A.,
Mathematics
Chris Luo
Marketing
Global Head of Small and
Medium Business Marketing
at Facebook
Head of Acquisition
Marketing, APAC at Google
Patrick Eastburn
Sales
Built AT&T to 600 reps and
$144M in revenue
over 5 years
Experience running outside
sales, call centers, and sales
training
Melissa Hajj
Design
Led design for iBooks and
Compressor at Apple
14 years of experience
designing media editing apps,
electronic medical records,
corporate identities, and print
...and they recruited a team of
industry experts to do it.

18. How does FiveStars work?

19. We help you develop a
customized loyalty program.
Buy 10 subs, get one free!
Spend $100 on stationary, get $5 off!
10 Points = Free Coffee
20 Points = Free Sandwich
50% off every 5th visit ($20 MINIMUM)

20. Instantly know your customers’ information
right on the POS.

22. Track your program results online...

23. ...and get to know your customers.

24. For the first time ever, sync marketing
with actual spending behavior...

25. ...and see immediate results with
text message campaigns.
Increase Foot
Traffic
Get More
Customers
Run Seasonal
Specials

26. Drive more word-of-mouth
with social media.
Like . Comment . Share
345 People saw this post
30 people like this.
James just shared a link via FiveStars.
June 15
Gracie
Like . Comment . Tuesday at 10:22pm
http://www.armadillowillys.com
Get the FiveStars Hook Up! Earn 10 points and
get: 1 Free Griddled Burger or BBQ Sandwich
I WANT ONE!!

29. Partnering with FiveStars is one
of the best business decisions
we’ve ever made!
- Rosen, Owner of Verde Tea Cafe
FiveStars client since February 2011
Case Studies

30. Actual text message sent on
Feb. 14, 2013 at 11:15 am

31. One of our Client Success Managers convinced Jim, a FiveStars business owner in Texas, to send
out a Valentine’s Day text message to their customer base using our Merchant Toolkit.
Jim had never used our texting services before,
and wasn’t convinced it was going to bring people in the door.
Got 3 already.
One within 5 minutes!
-
Well, you have convinced Don
and one of my staff. I actually
did get $107.40 in sales.
I will have to try it again
sometime.
Soulman’s BBQ had a 4 percent response
rate from texting a timely, relevant
promotion to its customers.
ACTUAL COMMENTS RECEIVED FROM
OWNER AROUND NOON THE SAME DAY:
LATER THAT DAY:

32. Armadillo Willy’s (Watch Video)
8 locations in the Bay Area, CA • Member Since Jan 2012
Armadillo Willy’s is an 8-store BBQ chain with a strong local presence in the Bay Area. Prior to using
FiveStars, they tried to connect with customers through an opt-in email list. They had successfully built a
small database of customers, but wanted a solution that would get all of their customers engaged.
GOALS
• To better understand their business through
customer spending analytics
• To have a loyalty program that could be used
across all 8 restaurant locations
• To send emails that were targeted to different
types of customers
• To grow their presence on social media
• To reward and turn more customers into loyal
repeat buyers
REWARD STRUCTURE
5 points
Free snack or side
10 points
Free burger or BBQ sandwich
*1 point = $5 spent
RESULTS
After a year on FiveStars, Armadillo Willy’s has
seen a tremendous response from their customers.
Their customer database exceeds 13,000 members,
and they have successfully rolled out weekly email
campaigns to their customer segments, with plans to
begin text message campaigns in the near future.
13,250
members
1,035
VIP members
(10+ visits)
3,100
referrals
$857K
tracked spend
38.5%
increase in visits
per month
9,607
additional visits
to-date
Before FiveStars
1.3 visits per month
After FiveStars
1.8 visits per month
The ease of signing up customers has been great. We are now able to
better connect with customers and get to know who they are and how
often they come in. I love my customers and I love FiveStars! —Tim Ford, COO

33. Bitter+Sweet (Watch Video)
Cupertino, CA • Member Since Sept 2011
Bitter+Sweet was built with a focus on connecting with the local community. Recognizing and rewarding
loyal customers has always been their top priority. Before upgrading to FiveStars, Bitter+Sweet was using a
standard “Buy 10, Get 1 Free” paper punch card.
GOALS
• To provide a loyalty solution that appeals to
tech savvy consumers of Cupertino, yet is easy
enough for everyone to use
• To better connect with customers by knowing
their names and how often they come in
• To identify their best customers and target their
marketing specifically to them
REWARD STRUCTURE
10 points
Free coffee
RESULTS
Bitter+Sweet has an iPad POS and has been
using FiveStars on a standalone netbook. The
owner has made it a priority to enter in all the
names of her customers to ensure that she and
her staff can treat everyone like a regular. As a
result, Bitter+Sweet has seen a noticeable increase
in customer visits and has received extremely
positive feedback from customers who love not
having to keep track of their punch card. FiveStars has driven customers back and increased their interest in my
business. The interactions with my customers are much more enjoyable.
I would definitely recommend FiveStars for all businesses.
—Janice, Owner
3,410
members
449
VIP members
(10+ visits)
1,818
referrals
$160K
tracked spend
2,000
additional visits
to-date
13.5%
increase in visits
per month
Before FiveStars
2.08 visits per month
After FiveStars
2.36 visits per month

34. Tpumps Tea Shop
San Mateo, CA • Member Since Sept 2011
Before opening, the owner of Tpumps knew he needed to stand out from the two other teashops in town.
He wanted an easy way to get first time customers to come back again and again. During Tpump’s soft
opening stage they used a mobile loyalty app, but had less than 20 customers signed up after the first few
weeks.
GOALS
• To encourage first time customers to come back
• To build a base of loyal customers to carry the
business from soft opening to a profitable new
business
• To offer an engaging loyalty program that all
customers would use and love
REWARD STRUCTURE
10 points
Free beverage
20 points
Free beverage + bag of tea
30 points
Free beverage + eco-cup
150 points
Free beverage + stuffed panda
RESULTS
Within the first 3 weeks of switching over to
FiveStars from a mobile app, Tpumps signed up over
300 people. Now, just a year and a half later, Tpumps
is so popular that it’s a regular occurrence to see a
long line of customers down the block. Tpumps is
now launching their second location, which will also
be using FiveStars.
—Alex Su, Owner
Partnering with FiveStars was an incredibly effective and convenient
way for me to ensure that customers who loved my product would
keeping coming back again and again.
13,905
members
3,958
VIP members
(15+ visits)
3,816
referrals
$1.1M
tracked spend
35%
increase in visits
per month
20.2K
additional visits
to-date
Before FiveStars
1.85 visits per month
After FiveStars
2.5 visits per month

35. Fibbar & Molly MaGee’s (Watch Video)
2 locations in the Bay Area, CA • Member Since Aug 2011
Fibbars was created to be a pub you can call home—with comfortable seating, regulars to talk to, and a pint
of Guinness. During the day, they’re open as a bar and restaurant, then at night, turn into a crowded bar. They
needed a loyalty program to appeal to both the casual happy hour customer and the late night partygoer.
GOALS
• To have an easy to use program to reward their
best customers
• To have a better way to reach their customers
than an email newsletter
• To have a customizable program that lets their
customers choose what rewards they want to
redeem
• To increase their word-of-mouth referrals
by getting more customers to check-in on
Facebook
REWARD STRUCTURE
5 points
Free cover
RESULTS
Both Fibbar & Molly MaGee’s saw immediate
success after launching their loyalty program. The
lure of earning a free cover admission had a viral
effect with their patrons because of its uniqueness
and general appeal. This great reward, coupled
with FiveStars social media integration, has also
increased their word-of-mouth referrals. Friends of
customers on Facebook have responded very well
to seeing their friends earn free cover to a bar.
I love being able to use the texting tool to reach customers through
FiveStars. We’re able to send quick specials right to their phones at an
extremely low cost, and we’re confident our messages are reaching
them.
3,000
members
321
VIP members
(15+ visits)
635
referrals
$97K
tracked spend
14%
increase in visits
per month
476
additional visits
to-date
Before FiveStars
1.9 visits per month
After FiveStars
2.3 visits per month
10 points
Free appetizer platter
*1 point = $10 spent
—Lara, Assistant Manager at Fibbar Magee’s

37. TRY FIVESTARS FOR FREE
To Celebrate National Small Business Week
In appreciation of small business owners nationwide, try FiveStars free of charge for 30 days
and see why thousands of local businesses trust us to increase their foot traffic and sales.
FREE
MONTH
ENDS
JUNE 30
FREE
MONTH
ENDS
JUNE 30
• Fully Customized Loyalty
Program
• Unlimited Free Cards
• Unlimited Email Campaigns
• Social Media Integration
• Text Message Marketing
• POS Integration (If Desired)
• Unlimited Training & Support
• Free Online
Educational Resources
LIMITED TIME OFFER
RISK FREE
CANCEL ANYTIME
(in first 30 days)
FEATURES:
10xRETURN ON TEXT MESSAGE
CAMPAIGNS
UP TO
20%INCREASE IN CUSTOMER
VISITS PER MONTH
ON AVERAGE YOU’LL SEE: