SlideShare a Scribd company logo
1 of 35
Are you interested in learning 4 ways to increase profits performance and sales?
Incentive programs increase sales. Give your sales staff a reason to get out there and sell, sell, sell. Successful incentive programs reward immediately! As a rule, the faster the reward is delivered, the greater the enthusiasm for the incentive program.  Contests can be designed to help reach the company's objectives. The advantage of a contest incentive program is that it is the best way to involve different departments to solve a common problem (absenteeism, customer service, productivity, etc.). Contest themes can be designed to promote the objective or to support a local event or team.  www.promotingmybrand.com
Customer rewards programsincrease repurchase. A recent study conducted by Maritz Research indicated that out of 1,205 adults polled, 49% participate in some form of customer-reward program. Eighty percent indicated they do more business with companies because of reward programs. Another customer Incentive Program is based on loyalty. A well executed customer loyalty program can deliver a substantial array of strategic benefits. Here are some examples. Increase purchase frequency. Build a history of the customer’s purchasing habits to serve them better. Establish a promotional campaign to drive marketing campaigns. Support brand-building initiatives by linking highly-perceived and complementary lifestyle rewards to a brand. www.promotingmybrand.com
Target Market to most likely buyers of your product/service tocreate new customers. Determine who is your best customer,  who can afford and consistently  buys or needs your products and/or services. Design a mail piece that provides data on solutions that meet their needs and target market. Arrange for consistent, repetitious contact with this target market, educate the potential client on your product and service. www.promotingmybrand.com
Recognize employees for theircontributions. happy employees increase customer satisfaction Incentive programs can improve communication and build positive attitudes of employees who are assigned to do the same tasks. These programs always improve productivity, which leads to higher profits. www.promotingmybrand.com
Get results! When you recognize people effectively, you reinforce…the actions & behaviors you most want to see people repeat.     Employees feel cared about & appreciated.  It may see simplistic, but people who feel recognized & cared about produce more & better work. www.promotingmybrand.com
“There are two things people wantMore then Sex & Money…Recognition & Praise”
In summary, remember these four things: 1Incentive programs increase sales.2Customer rewards programs increase repurchase.3Target market to most likely buyers of your product/service to create new customers.4Recognize employees for their contributions. Happy employees increases customer satisfaction. www.promotingmybrand.com
Increase sales by 50% Would you like to increase brand awareness?  Would you like to increase customer/client satisfaction?  Would improved employee morale improve your profits? Would you be happy with more profitable sales? www.promotingmybrand.com
Solutions is our middle name! Whether you need promotional products, print and document solutions, office supplies, eCommerce or marketing strategies, we’re here to DELIVER solutions that best fit your company’s budget and objective. Carol Lamberson				Floyd Lamberson 262-620-0941				262-620-0940                               www.promotingmybrand.com
Getting Noticed Is your Brand image consistent? Is your Brand protected? Is your Company “Top of Mind” in your clients world? Would you like to increase customer/client satisfaction and retention? www.promotingmybrand.com
Top 10 Marketing Mistakes Marketing on an Inconsistent Basis Lacking Marketing Focus to a Defined Target Audience Failure to Market Your Company Brand Consistently Lacking a Layered & Diversified Marketing Effort Ignoring Current Clients Failure to have a Customer Centric B2B Marketing Message Not Recognizing that Slow and Steady Wins the Race Failure to obtain Regular Customer Feedback Lack of Developing a Unique Selling Proposition Not Offering an Appropriate Incentive to Your Customers www.promotingmybrand.com
Marketing on an Inconsistent Basis ,[object Object]
Not implementing a consistent marketing effort everyday
Waiting to market until you need business or you are not busy,[object Object]
Know how each target audience you serve wants to be sold
Gear your marketing communication efforts to each specific audience,[object Object],[object Object]
Employ a cross-section of media to get your message out
Develop a web of communications to reach your target audience at different times and in different places build your brand & Unique Selling Proposition  ,[object Object]
Expand relationships with current customers
The cost to prospect for new customers is 3x more expensive than growing sales with existing customers
You must do both to maximize success,[object Object]
Talk in the language of your customer
Build initial rapport based on your customers needs not yours,[object Object]
Marketing builds your business over time through consistent exposure
One shot marketing programs almost never succeed,[object Object]
Marketing is all about feedback & adjusting to achieve success,[object Object]
Lack of Developing a Unique Selling Proposition ,[object Object]
What makes your product or service different than your competitors?
A USP is your Unique Selling Proposition.  It is the one single statement that will single you out amongst the competition.  It should be used in every piece of marketing material.  Think of your USP as the philosophical foundation of your business.  Don’t market without it. ,[object Object]
Avoid self-serving incentives like a free meeting,[object Object]
End users remember the brands on the items they have received
Your Marketing Strategy Or lack of a marketing strategy? What tactics have you used? Goals for your business this month? 		       this quarter? 	 	       this year?
Who is buying

More Related Content

What's hot

How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough timesHpm India
 
Principles of Brand Management
Principles of Brand ManagementPrinciples of Brand Management
Principles of Brand ManagementAjilal
 
Brand Communication PowerPoint Presentation Slides
Brand Communication PowerPoint Presentation Slides Brand Communication PowerPoint Presentation Slides
Brand Communication PowerPoint Presentation Slides SlideTeam
 
Marketing processes for Beyond the MBA
Marketing processes for Beyond the MBAMarketing processes for Beyond the MBA
Marketing processes for Beyond the MBABeloved Brands Inc.
 
Leading a deep-dive Business Review
Leading a deep-dive Business ReviewLeading a deep-dive Business Review
Leading a deep-dive Business ReviewBeloved Brands Inc.
 
Door To Door Marketing PowerPoint Presentation Slides
Door To Door Marketing PowerPoint Presentation SlidesDoor To Door Marketing PowerPoint Presentation Slides
Door To Door Marketing PowerPoint Presentation SlidesSlideTeam
 
Top-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand StrategyTop-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand StrategyChris Houchens
 
Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-planPreetam Sakpal
 
The 10 most abused words in Marketing
The 10 most abused words in MarketingThe 10 most abused words in Marketing
The 10 most abused words in MarketingBeloved Brands Inc.
 
Define your B2B Brand Positioning
Define your B2B Brand PositioningDefine your B2B Brand Positioning
Define your B2B Brand PositioningBeloved Brands Inc.
 
How to make decisions on advertising that drives brand link
How to make decisions on advertising that drives brand linkHow to make decisions on advertising that drives brand link
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
 
The 8 ways for brands to drive profit
The 8 ways for brands to drive profitThe 8 ways for brands to drive profit
The 8 ways for brands to drive profitBeloved Brands Inc.
 

What's hot (20)

How to sales in tough times
How to sales in tough timesHow to sales in tough times
How to sales in tough times
 
Principles of Brand Management
Principles of Brand ManagementPrinciples of Brand Management
Principles of Brand Management
 
Brand Communication PowerPoint Presentation Slides
Brand Communication PowerPoint Presentation Slides Brand Communication PowerPoint Presentation Slides
Brand Communication PowerPoint Presentation Slides
 
Promoting the small business
Promoting the small businessPromoting the small business
Promoting the small business
 
Marketing processes for Beyond the MBA
Marketing processes for Beyond the MBAMarketing processes for Beyond the MBA
Marketing processes for Beyond the MBA
 
Leading a deep-dive Business Review
Leading a deep-dive Business ReviewLeading a deep-dive Business Review
Leading a deep-dive Business Review
 
Brand Plan template
Brand Plan templateBrand Plan template
Brand Plan template
 
Door To Door Marketing PowerPoint Presentation Slides
Door To Door Marketing PowerPoint Presentation SlidesDoor To Door Marketing PowerPoint Presentation Slides
Door To Door Marketing PowerPoint Presentation Slides
 
Brand Plans
Brand PlansBrand Plans
Brand Plans
 
Promotion
PromotionPromotion
Promotion
 
Finance 101 for Marketers
Finance 101 for MarketersFinance 101 for Marketers
Finance 101 for Marketers
 
Four Strategic questions
Four Strategic questionsFour Strategic questions
Four Strategic questions
 
Brand Planning process
Brand Planning processBrand Planning process
Brand Planning process
 
Top-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand StrategyTop-of-Mind Branding | Developing a Winning Brand Strategy
Top-of-Mind Branding | Developing a Winning Brand Strategy
 
Beloved brands-brand-plan
Beloved brands-brand-planBeloved brands-brand-plan
Beloved brands-brand-plan
 
The 10 most abused words in Marketing
The 10 most abused words in MarketingThe 10 most abused words in Marketing
The 10 most abused words in Marketing
 
Define your B2B Brand Positioning
Define your B2B Brand PositioningDefine your B2B Brand Positioning
Define your B2B Brand Positioning
 
How to be a Brand Manager
How to be a Brand ManagerHow to be a Brand Manager
How to be a Brand Manager
 
How to make decisions on advertising that drives brand link
How to make decisions on advertising that drives brand linkHow to make decisions on advertising that drives brand link
How to make decisions on advertising that drives brand link
 
The 8 ways for brands to drive profit
The 8 ways for brands to drive profitThe 8 ways for brands to drive profit
The 8 ways for brands to drive profit
 

Viewers also liked

Chai bia cổ Đức - Quà tặng Tết
Chai bia cổ Đức - Quà tặng TếtChai bia cổ Đức - Quà tặng Tết
Chai bia cổ Đức - Quà tặng TếtVietSisters.com
 
Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983
Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983
Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983tahangedu
 
Articulo definitivo
Articulo definitivoArticulo definitivo
Articulo definitivoHOTELES2
 
HỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁP
HỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁPHỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁP
HỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁPNgốc Rùa
 
Nội dung học tư vấn giám sát
Nội dung học tư vấn giám sátNội dung học tư vấn giám sát
Nội dung học tư vấn giám sátNgốc Rùa
 
Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!
Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!
Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!Quyen Do
 
Componentes de la prueba enes michael rodriguez
Componentes de la prueba enes   michael rodriguezComponentes de la prueba enes   michael rodriguez
Componentes de la prueba enes michael rodriguezMichael_97
 
Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689
Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689
Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689thanhbinh_90ns
 
Giai de thi tham dinh du an c8
Giai de thi tham dinh du an c8Giai de thi tham dinh du an c8
Giai de thi tham dinh du an c8Son Dang
 
Music magazine front covers
Music magazine front coversMusic magazine front covers
Music magazine front coverswilson101
 
Going Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messagesGoing Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messagesAspire Knowledge
 
Sobre a CITIS
Sobre a CITISSobre a CITIS
Sobre a CITISwelber.a
 
Able and talented student intro
Able and talented student introAble and talented student intro
Able and talented student introDavid Towsey
 

Viewers also liked (20)

Wireframe 20 minutos
Wireframe 20 minutosWireframe 20 minutos
Wireframe 20 minutos
 
Chai bia cổ Đức - Quà tặng Tết
Chai bia cổ Đức - Quà tặng TếtChai bia cổ Đức - Quà tặng Tết
Chai bia cổ Đức - Quà tặng Tết
 
Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983
Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983
Lớp học nghiệp vụ Quản lý dự án đầu tư xây dựng/ LH: 0936 373 983
 
OSDOC 2010 Welcome
OSDOC 2010 WelcomeOSDOC 2010 Welcome
OSDOC 2010 Welcome
 
1.2 security 1
1.2 security 11.2 security 1
1.2 security 1
 
Articulo definitivo
Articulo definitivoArticulo definitivo
Articulo definitivo
 
HỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁP
HỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁPHỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁP
HỌC ĐẤU THẦU CƠ BẢN TẠI TPHCM,KIÊN GIANG,AN GIANG,ĐỒNG THÁP
 
Nội dung học tư vấn giám sát
Nội dung học tư vấn giám sátNội dung học tư vấn giám sát
Nội dung học tư vấn giám sát
 
Sistema operativo
Sistema operativoSistema operativo
Sistema operativo
 
Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!
Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!
Hãy Để King Ads Giúp Bạn Tăng Doanh Thu Nhanh Nhất!
 
God's Pharmacy
God's PharmacyGod's Pharmacy
God's Pharmacy
 
Componentes de la prueba enes michael rodriguez
Componentes de la prueba enes   michael rodriguezComponentes de la prueba enes   michael rodriguez
Componentes de la prueba enes michael rodriguez
 
TANET - Thuế TNCN - Phần 3
TANET - Thuế TNCN - Phần 3TANET - Thuế TNCN - Phần 3
TANET - Thuế TNCN - Phần 3
 
Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689
Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689
Học lớp đấu thầu cơ bản/Cập nhật luật đấu thầu 43/ 0936480689
 
Giai de thi tham dinh du an c8
Giai de thi tham dinh du an c8Giai de thi tham dinh du an c8
Giai de thi tham dinh du an c8
 
Music magazine front covers
Music magazine front coversMusic magazine front covers
Music magazine front covers
 
Going Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messagesGoing Viral –Building an online mass-movement behind your messages
Going Viral –Building an online mass-movement behind your messages
 
Sobre a CITIS
Sobre a CITISSobre a CITIS
Sobre a CITIS
 
Tertúlia...
Tertúlia...Tertúlia...
Tertúlia...
 
Able and talented student intro
Able and talented student introAble and talented student intro
Able and talented student intro
 

Similar to Core Orientation

Importance of marketing
Importance of marketingImportance of marketing
Importance of marketingManas Saha
 
Creating synergy - Between Sales, Marketing & Customer Service
Creating synergy - Between Sales, Marketing & Customer ServiceCreating synergy - Between Sales, Marketing & Customer Service
Creating synergy - Between Sales, Marketing & Customer ServiceOcular Concepts
 
Why marketing is important?
Why marketing is important?Why marketing is important?
Why marketing is important?Manas Saha
 
Marketing concept i arnelyn arellano
Marketing concept i arnelyn arellanoMarketing concept i arnelyn arellano
Marketing concept i arnelyn arellanoArnelyn Arellano
 
Marketing Tactics
Marketing TacticsMarketing Tactics
Marketing TacticsAFAQ
 
Advertisement mgmt
Advertisement mgmtAdvertisement mgmt
Advertisement mgmtrahila13
 
Small Business Marketing Toolkit
Small Business Marketing ToolkitSmall Business Marketing Toolkit
Small Business Marketing ToolkitCadence Marketing
 
Marketing Plan Basics-101
Marketing Plan Basics-101Marketing Plan Basics-101
Marketing Plan Basics-101Ron Proctor
 
Online Sales Prom.ppt
Online Sales Prom.pptOnline Sales Prom.ppt
Online Sales Prom.pptSudhaS71
 
Driving Lifelong Customer Devotion With Loyalty Campaigns Confirmation
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationDriving Lifelong Customer Devotion With Loyalty Campaigns Confirmation
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & IdeasBasudeo Ojha
 
2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.pptHassanAdil15
 
Marketing Matters Session 1
Marketing Matters Session 1Marketing Matters Session 1
Marketing Matters Session 1GeorgiaPinner
 

Similar to Core Orientation (20)

Importance of marketing
Importance of marketingImportance of marketing
Importance of marketing
 
Creating synergy - Between Sales, Marketing & Customer Service
Creating synergy - Between Sales, Marketing & Customer ServiceCreating synergy - Between Sales, Marketing & Customer Service
Creating synergy - Between Sales, Marketing & Customer Service
 
Why marketing is important?
Why marketing is important?Why marketing is important?
Why marketing is important?
 
Marketing basics
Marketing basicsMarketing basics
Marketing basics
 
Marketing concept i arnelyn arellano
Marketing concept i arnelyn arellanoMarketing concept i arnelyn arellano
Marketing concept i arnelyn arellano
 
Marketing
MarketingMarketing
Marketing
 
Marketing Tactics
Marketing TacticsMarketing Tactics
Marketing Tactics
 
Advertisement mgmt
Advertisement mgmtAdvertisement mgmt
Advertisement mgmt
 
Small Business Marketing Toolkit
Small Business Marketing ToolkitSmall Business Marketing Toolkit
Small Business Marketing Toolkit
 
Marketing Plan Basics-101
Marketing Plan Basics-101Marketing Plan Basics-101
Marketing Plan Basics-101
 
Marketing Plan for SME
Marketing Plan for SMEMarketing Plan for SME
Marketing Plan for SME
 
Online Sales Prom.ppt
Online Sales Prom.pptOnline Sales Prom.ppt
Online Sales Prom.ppt
 
Tg non selling ppt 61713 (2) - copy
Tg non selling ppt 61713 (2) - copyTg non selling ppt 61713 (2) - copy
Tg non selling ppt 61713 (2) - copy
 
184181.pdf
184181.pdf184181.pdf
184181.pdf
 
Driving Lifelong Customer Devotion With Loyalty Campaigns Confirmation
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationDriving Lifelong Customer Devotion With Loyalty Campaigns Confirmation
Driving Lifelong Customer Devotion With Loyalty Campaigns Confirmation
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & Ideas
 
how to market a product.pptx
how to market a product.pptxhow to market a product.pptx
how to market a product.pptx
 
2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt2014 marketing_your_food_product.ppt
2014 marketing_your_food_product.ppt
 
Brand promotions
Brand promotionsBrand promotions
Brand promotions
 
Marketing Matters Session 1
Marketing Matters Session 1Marketing Matters Session 1
Marketing Matters Session 1
 

Core Orientation

  • 1. Are you interested in learning 4 ways to increase profits performance and sales?
  • 2. Incentive programs increase sales. Give your sales staff a reason to get out there and sell, sell, sell. Successful incentive programs reward immediately! As a rule, the faster the reward is delivered, the greater the enthusiasm for the incentive program. Contests can be designed to help reach the company's objectives. The advantage of a contest incentive program is that it is the best way to involve different departments to solve a common problem (absenteeism, customer service, productivity, etc.). Contest themes can be designed to promote the objective or to support a local event or team. www.promotingmybrand.com
  • 3. Customer rewards programsincrease repurchase. A recent study conducted by Maritz Research indicated that out of 1,205 adults polled, 49% participate in some form of customer-reward program. Eighty percent indicated they do more business with companies because of reward programs. Another customer Incentive Program is based on loyalty. A well executed customer loyalty program can deliver a substantial array of strategic benefits. Here are some examples. Increase purchase frequency. Build a history of the customer’s purchasing habits to serve them better. Establish a promotional campaign to drive marketing campaigns. Support brand-building initiatives by linking highly-perceived and complementary lifestyle rewards to a brand. www.promotingmybrand.com
  • 4. Target Market to most likely buyers of your product/service tocreate new customers. Determine who is your best customer, who can afford and consistently buys or needs your products and/or services. Design a mail piece that provides data on solutions that meet their needs and target market. Arrange for consistent, repetitious contact with this target market, educate the potential client on your product and service. www.promotingmybrand.com
  • 5.
  • 6. Recognize employees for theircontributions. happy employees increase customer satisfaction Incentive programs can improve communication and build positive attitudes of employees who are assigned to do the same tasks. These programs always improve productivity, which leads to higher profits. www.promotingmybrand.com
  • 7. Get results! When you recognize people effectively, you reinforce…the actions & behaviors you most want to see people repeat. Employees feel cared about & appreciated. It may see simplistic, but people who feel recognized & cared about produce more & better work. www.promotingmybrand.com
  • 8. “There are two things people wantMore then Sex & Money…Recognition & Praise”
  • 9. In summary, remember these four things: 1Incentive programs increase sales.2Customer rewards programs increase repurchase.3Target market to most likely buyers of your product/service to create new customers.4Recognize employees for their contributions. Happy employees increases customer satisfaction. www.promotingmybrand.com
  • 10. Increase sales by 50% Would you like to increase brand awareness? Would you like to increase customer/client satisfaction? Would improved employee morale improve your profits? Would you be happy with more profitable sales? www.promotingmybrand.com
  • 11. Solutions is our middle name! Whether you need promotional products, print and document solutions, office supplies, eCommerce or marketing strategies, we’re here to DELIVER solutions that best fit your company’s budget and objective. Carol Lamberson Floyd Lamberson 262-620-0941 262-620-0940 www.promotingmybrand.com
  • 12. Getting Noticed Is your Brand image consistent? Is your Brand protected? Is your Company “Top of Mind” in your clients world? Would you like to increase customer/client satisfaction and retention? www.promotingmybrand.com
  • 13. Top 10 Marketing Mistakes Marketing on an Inconsistent Basis Lacking Marketing Focus to a Defined Target Audience Failure to Market Your Company Brand Consistently Lacking a Layered & Diversified Marketing Effort Ignoring Current Clients Failure to have a Customer Centric B2B Marketing Message Not Recognizing that Slow and Steady Wins the Race Failure to obtain Regular Customer Feedback Lack of Developing a Unique Selling Proposition Not Offering an Appropriate Incentive to Your Customers www.promotingmybrand.com
  • 14.
  • 15. Not implementing a consistent marketing effort everyday
  • 16.
  • 17. Know how each target audience you serve wants to be sold
  • 18.
  • 19. Employ a cross-section of media to get your message out
  • 20.
  • 21. Expand relationships with current customers
  • 22. The cost to prospect for new customers is 3x more expensive than growing sales with existing customers
  • 23.
  • 24. Talk in the language of your customer
  • 25.
  • 26. Marketing builds your business over time through consistent exposure
  • 27.
  • 28.
  • 29.
  • 30. What makes your product or service different than your competitors?
  • 31.
  • 32.
  • 33. End users remember the brands on the items they have received
  • 34. Your Marketing Strategy Or lack of a marketing strategy? What tactics have you used? Goals for your business this month? this quarter? this year?
  • 36. Buying now 3% Buying Now
  • 37. Open to it 3% Buying Now 7% Open to it
  • 38. Not thinking about it 3% Buying Now 7% Open to it Not thinking about it 30%
  • 39. They are not interested 3% Buying Now 7% Open to it 30% Not thinking about it 30% They’re not interested
  • 40. Definitely not interested. 3% Buying Now 7% Open to it 30% Not thinking about it 30% They’re not interested 30% Definitely not interested
  • 41.
  • 42. Cost per Impression/Total Impressions Cost per impression Total Impressions