SDL 01 Strategic Design Language 2014
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Design has to respond to an ever-higher complexity in the world. This introductory lecture investigates the core ingredients for managing design and design language as a strategic advantage.
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SDL 01 Strategic Design Language 2014
- 1. Strategic Design Language Industrial Design 2014, Georgia Institute of Technology www.florianvollmer.com @florianvollmer
- 2. Strategic Design Language Service Design & Organizational © Florian Vollmer, Activation People Systems Storytelling Brand Semantics Persuasion Business Stakeholders Motivation Prototyping Ecosystems Organization
- 3. Design © Florian Vollmer, Language Strategy
- 4. Global System of Systems System Intervention Humanity Group Individual Experience © Florian Vollmer,
- 5. Design © Florian Vollmer, Language Strategy
- 6. Design, Business, Brand © Florian Vollmer,
- 7. Goal Setting © Florian Vollmer,
- 8. Time © Florian Vollmer,
- 9. Business Objectives © Florian Vollmer,
- 10. Systems © Florian Vollmer,
- 11. Innovation © Florian Vollmer,
- 12. © Florian Vollmer, Managing & Planning for Complexity
- 13. Design, Business, Brand © Florian Vollmer,
- 14. © Florian Vollmer, Language Strategy Design
- 15. design is to design the design of a design (John Heskett) © Florian Vollmer,
- 16. quality as a commodity ... enabling design © Florian Vollmer,
- 17. design as a commodity ... are we there? © Florian Vollmer,
- 18. Insights, Objectives, Collaboration © Florian Vollmer,
- 19. Empathy and Understanding © Florian Vollmer,
- 20. Needs and Constraints © Florian Vollmer,
- 21. Contexts and Systems © Florian Vollmer,
- 22. Facilitation © Florian Vollmer,
- 23. Mapping © Florian Vollmer,
- 24. Visual Storytelling © Florian Vollmer,
- 25. Insights, Objectives, Collaboration © Florian Vollmer,
- 26. © Florian Vollmer, Strategy Design Language
- 27. Process, Strategy, Communication © Florian Vollmer,
- 28. Identity © Florian Vollmer,
- 29. Spaces © Florian Vollmer,
- 30. Collaboration © Florian Vollmer,
- 31. Value © Florian Vollmer,
- 32. Integration © Florian Vollmer,
- 33. Futures © Florian Vollmer,
- 34. Management: “the act of getting people together to accomplish the desired goals” © Florian Vollmer,
- 35. Manufacturing Distribution Information Customer (Kerri Bodine, Forrester ) © Florian Vollmer,
- 36. External Factors Sustainability Urbanization New Leadership Styles Distributed Manufacturing Off-/ On-shoring Cyclical Foe: Reactive Behavior © Florian Vollmer,
- 37. simple | memorable | universal © Florian Vollmer, i.e. Marketing
- 38. integration | repeatability | forecast-ability accessibility | share-ability | simplification © Florian Vollmer,
- 39. Process, Strategy, Communication © Florian Vollmer,
- 40. © Florian Vollmer, Strategy Design Language
- 41. “The management of design as a source of corporate and customer value in an organization” © Florian Vollmer,
- 42. Internal & External Teams and Processes © Florian Vollmer,
- 43. Marketing > Design © Florian Vollmer,
- 44. Design > Marketing © Florian Vollmer,
- 45. A Culture of Design © Florian Vollmer,
- 46. Brand Management Sales Management Marketing Management and Research Design Development IT HR Operations CEO (from Making Meaning) © Florian Vollmer, Stakeholders
- 47. © Florian Vollmer, What if?
- 48. Solution = Long-Term © Florian Vollmer,
- 49. © Florian Vollmer, Corporate Identity
- 50. © Florian Vollmer, 1/7
- 51. Problem Solution © Florian Vollmer,
- 52. Design-Driven Business: Focus on the invidual, sustainable practices, answering needs, connecting systems, transparency
- 53. Insight Innovation Inspiration Investigation Interpretation Investment Inspiration Integration (from DMI 2010) © Florian Vollmer, Value of Design
- 54. Traditional Media Social Media mCommerce eCommerce Customer Environment Product Presentation Sales Engagement Ownership Experience © Florian Vollmer,
- 55. © Florian Vollmer, Strategic Design Language
- 56. © Florian Vollmer, Insights, Objectives, Collaboration – People Process, Strategy – Innovation Design, Business, Brand – Identity Communication – Innovation