2. Mind Maps/Brainstorms
Star by using the first few slides to create mind
maps and or brainstorms for ideas related to
your project. Get as many possibilities as you
Don’t worry about practicality, suitability or
potential at this stage. You will assess the ideas
4. Mind Maps/Brainstorms
• Guess York
GuessYork is my idea for a social media app that makes you take a photo and other people have to guess
where you are in the city.
- Inspired by Instagram, snapchat and geoguesser
- Simple and easy to use UI
- Coins rewarded on correct guesses of other people
- Coins purchase customisation
- Daily challenges
- Allows you to tour the city in a fun and exiting way
5. Mind Maps/Brainstorms
• YorkWalk is an idea where the app user has to scan QR codes and gets given riddles or clues as to where
the next checkpoint is. It makes the user walk all around the city and if done correctly near all the major
points of interest. Its inspiration came from that of Geocaching but with a slightly more solid route. At
every checkpoint the user will be given rewards in the form of discount codes and other goods to spend
and cafes, shops and other attractions in the city meaning that it encourages people to go do things that
the city has to offer. The length of the course is also offered in both longer and shortened paths meaning
it could be up to a full day or a few hours. The apps design will be very simple and similar to that of
snapchat with a camera that reads the barcode and a pop up that shows the clue.
6. Idea Evaluation
Which of your ideas do you want to develop further? Explain why you think that is
the right idea to take forward.
My first idea is my favourite and the one I think will work best because given the
current apps that a lot of young people use this would fit in and work in the same way.
Its simple yet very effective and would be easy to promote and market due to it being
a fun game and pastime to not only the intended target audience but also a wide
range of tourists, locals, older and younger people.
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.
14. Assessment of final ideas
Suitability for audience:. Do you think your audience will engage with your ideas?
I took a lot of time researching what my target audience would be most likely to use and as I’m in
the age demographic I used my own opinion in developing what an app I would use would look
Suitability for client: Does your idea fulfil the brief your client gave you?
Its an idea that was always made with the client and target audience in mind.
Timescales: Is your project practical and manageable in the time you have?
I believe my idea can be made detailed and well in the time I have available.
15. Production Schedule:
You should prepare a production schedule that will allow you to manage your time over
the 4 weeks of production. This should include:
• Deadlines: Interim deadlines help you keep on track, final deadlines are final.
• Availability: The availability of the client and any other people you may need to help
you with your project. You will need to contact them. You might to do visit. You may
need to liaise with models, or photographers.
• Feedback: This is a working brief with a real client. You will need to get feedback on
your work and also allow yourself time to make appropriate changes. Plan appropriate
time in to you schedule so that you can do this.
• Resources: You should include a list of resources that you will need to complete your
project. Remember that this all needs to be your own work