Fondia Digiseminar 3.11.2016 / Digitalization is everywhere: in the news, in social media, in companies’ (and governments’) action plans and set goals. What it actually means and how companies are coping with the challenges it brings? Better yet, how are companies embracing the possibilities it encapsulates?

1. Digitalizing
childrens’wear
Case ReimaGO
CEO Elina Björklund
7.11.2016

2. Reima – 70 years
of weatherproof kids

3. From product oriented into a
1. consumer driven
2. international
3. branded company
Our assignment

6. From sandbox to active life styles
Red
Silver
Black
MARKET
UNDER
PRESSURE
MARKET
GROWS

7. Reima is all about kids growing up outdoors.
We believe that an active lifestyle makes
happy and healthy children who learn better.
Since 1944 this vision has given us the
passion to design the most functional kids’
wear in the world.
Let’s get the kids out, whatever the weather!

8. We believe that
kids are made to move
“

9. Reima will be
the most preferred and
the most profitable
kids’ premium
functional wear brand
globally
Vision

10. 1. Thirty countries
2. Tight competition
3. Limited marketing resources
Our challenge

11. Our solution

12. 7.11.2016
Thank you!