3. World’s Most Valuable Beverage Portfolio
2008 Incremental Volume Mix
Nearly 500 Brands
Coca-Cola, a $62 Bn Brand
Still
Sparkling
Beverages
12 Additional Billion Dollar Brands Beverages
58% 42%
23% Volume in Low-calorie
and No-calorie Products
4. 2020 Vision: # 1 In Categories Of Value To Us
Be # 1 in NARTD in every market / category that’s of value to us
Aggressively increase the value of our portfolio
Aggressively
increase
the value of
our portfolio
5. Concentrating On Attractive Industry
Value Pools
2008 – 2020 Percentage of NARTD Industry Incremental Growth
25%
20%
15%
10%
5%
0%
Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value
Sparkling Juice & RTD Energy Packaged Sports
Juice Drinks Tea / Coffee Water
Volume (∆ 55 Bn Unit Cases)
Value (∆ $500 Bn)
6. Seizing Value Out Of The Biggest
Incremental Profit Pool
Great Britain: Reinvigorated Sparkling Business
7. Leveraging Unique Capabilities
Bring innovations to the market faster
Satisfy the needs of older consumers with the right brands and marketing
Acquire or develop scalable, innovative premium brands
8. Bringing Innovations To Market Faster
Thanks To A New Innovation Culture…
Faster Roll-Outs
12 months 9 months 6 months 5 months
illy rights held in joint venture
9. …As Illustrated By The Launch Of Our New
Fermented Platform
To Satisfy The Needs Of Older Consumers
Teens Of The Future Sophisticated Soda For
Time & Money Rich Social Occasions
11. Acquiring And Expanding Premium Brands
Making glacéau vitaminwater our next global brand
US Great Canada Mexico Australia New South France Japan South Portugal Belgium Hong Kong China
Britain Zealand Africa Korea
12. Investing In Premium Platforms
Such As innocent
Juice Smoothies
100% NFC
Orange Juice
Lunch Pack Smoothies
• 11 Countries in Europe • Chilled Route-To-Market
KO owns a minority interest in innocent
