Are you new to social media? Do you recognize the need to create a brand presence but are still in the dark as to how to establish yourself or your company online? Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she shares ways to win consumers and keep them using consistency. In this #FRMSChat session, Ansley shares branding do's and don'ts, tips to make your brand more recognizable with visual content and ways to create uniformity across multiple social channels.

1. Brand ‘You’ Marketing: How to
Create a Winning Social Strategy

2. Ansley Sudderth
Social Media Training
& Communications Coordinator
Ansley.Sudderth@ForRent.com

3. Join in the conversation!
Chat with @AptsForRent
for the chance to win
$20!

4. • Why Does Branding Matter?
• Where Does Branding Matter?
• Brand Positioning
• Branding Do’s and Don’ts
• Valuable Links
• Q&A
Agenda

5. Why Does
Branding Matter?

6. You only get ONE
chance to make a
first impression…

7. Great Brand Impression (Not so) Great Brand Impression

8. Personality + Communication = Love
Brand Attributes+ Experiences = Trust

9. Are you playing to
win or just playing to
stay in the marketing
game?

10. In a sea of
competitors, how to
you stand out?

11. Am I Leaving an Impression?

13. Where Do I Begin?

14. Where Does
Branding Matter?

15. Words

16. Images

17. Interactions

20. Experiences

21. Brand Positioning

23. NowTHAT’S Loyalty!

27. Branding Do’s and
Don’ts

28. Do Inject Consistency

31. Inconsistent
branding

32. Don’t BeToo Self Serving

33. DoOfferMoreThanaProduct

34. Don’tCensorOnlineConversations

35. Do Offer a Lifestyle

36. Don’tMisleadYourAudience

37. DoGiveYourBrandaNewLook

38. Be a brand that
evolves with time…

40. DoProvideaCalltoAction

41. The Ultimate CTA

42. Tap Into BrandYOU!

43. Valuable Links

44. • Helpful pdf: Social Media Channel Consistency
Checklist
http://bit.ly/
• Blog post: Creating the Right Call to Action
http://bit.ly/FRMSCTAblog
• 2014 Is Your Year for Easy Marketing!
http://bit.ly/EasyEffect
Valuable Links

46. http://emergencesuccess.com/wp-content/uploads/2013/01/Consistency-Is-Key-Emergence-Success-Solutions.jpg
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http://rampcreative.com/blog/branding-identity/brand-attraction/
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Photo and Statistics Credit