With an ever-changing digital landscape, there’s been a clear shift in how SEO is best implemented. Google’s shifting algorithm, the introduction of machine learning and focus on brand search mean that standard SEO practices need to adapt to the change.
It’s not simply a case of thinking outside the box, you need to steer clear of the more obvious SEO tactics and instead become more user-centric. In this talk, Hannah covers the most important aspects of SEO you need to consider when trying to convert high rankings into high traffic.
12. THINK BIG MARKETING
CAMPAIGNS, OFFLINE AND
ONLINE, PRIME TIME TV,
ADVERTISING IN THE BIGGEST
PUBLICATIONS AND BEING SEEN
EVERYWHERE. SPEND ALL OF THE
MONEY.
51. THE PERFECT SEARCH ENGINE
WOULD REALLY UNDERSTAND
WHATEVER YOUR NEED IS. IT WOULD
UNDERSTAND EVERYTHING IN THE
WORLD DEEPLY, GIVE YOU BACK
KIND OF EXACTLY WHAT YOU NEED.
52. THE PERFECT SEARCH ENGINE
WOULD REALLY UNDERSTAND
WHATEVER YOUR NEED IS. IT WOULD
UNDERSTAND EVERYTHING IN THE
WORLD DEEPLY, GIVE YOU BACK
KIND OF EXACTLY WHAT YOU NEED.
64. WHAT
WE
ARE
GOING
TO
COVER.
THINK HIGHER UP
THE FUNNEL.
SIMPLIFY YOUR
CONTENT.
MARK UP ALL THE
THINGS.
DESERVE TO RANK.
BE USER-CENTRIC
FOR REAL.
REPEAT. REPEAT.
REPEAT.
WHAT
YOU
NEED TO
DO.