For both private companies and public organizations, it is a crowded, noisy marketplace. Customers and stakeholders are bombarded with messages, images and impressions. Without an organized marketing and communications strategy, brands become diluted and marketing messages become unclear and inefficient. Fourth Economy examines the big picture surrounding our clients marketing and communications needs by placing ourselves in the most important position relative to your organization… your customer. We stay on the cutting edge of emerging marketing techniques, new and social media and creative information design practices to offer a fresh outlook to your business. We are not a marketing firm. We are strategists considering the big picture of your organization.
1. PORTFOLIO:
Information & Marketing Architecture
Information & Marketing Architecture ePortfolio
March, 2011
www.fourtheconomy.com
2. ABOUT OUR SERVICES
For both private companies and public
organizations, it is a crowded, noisy marketplace.
Customers and stakeholders are bombarded
with messages, images and impressions. Without
an organized marketing and communications
strategy, brands become diluted and marketing
messages become unclear and inefficient. Fourth
Economy examines the big picture surrounding our
clients marketing and communications needs by
placing ourselves in the most important position
relative to your organization… your customer. We
stay on the cutting edge of emerging marketing
techniques, new and social media and creative
information design practices to offer a fresh
outlook to your business. We are not a marketing
firm. We are strategists considering the big picture
of your organization.
Many public organizations fail to recognize
that, although they have differing missions, their
business progression should be very similar to
that of private industry. Fourth Economy takes
into consideration each client’s growth stage
and creates a customized plan using the services
below for optimal marketing results. Each of
the services listed below can be applied in any
growth stage, however, generally are weighted
differently for each stage and depend on desired
needs/results.
3. Brand Development & Management
SERVICES
We assist in developing key concepts necessary to build a strong brand from the ground up. This
service includes creative design and ongoing management of image assets to build a consistent
identity across multiple channels.
Message & Content Development
Massaging a message for distribution and the medium used to communicate play important roles in
desired effect. Understanding both ends of this spectrum, Fourth Economy remains on the cutting-
edge of marketing and communication trends to create innovative strategies for implementation,
analyze existing plans and/or manage campaigns to ensure information falls on attentive ears.
Customer Service Analysis
We work to understand our clients’ approach to customers and provide a detailed analysis of
complete customer experiences, noting areas of improvement against industry best practices. We
help our public sector clients develop clean messages that articulate the value of the services
being provided in both qualitative and quantitative ways.
Competitor Strategy
The reality of the economic recovery is that the strong have survived and the competition
going forward will be intense. While we cannot eliminate the competition, we can gain a better
understanding of how your competitors operate and provide solutions to strengthen market
position.
Relationship Building
The cost to retain a customer is significantly cheaper and more valuable than finding new clients.
Fourth Economy analyzes clients’ existing climate and recommends customer retention strategies
to reinforce your credibility. Similarly the cost to maintain a primary funder of an organization
is equally important. The message may be slightly deeper but the methods and frequency of
communication should be the same for an organization-funder relationship as it is for a business-
customer relationship.
Product Innovation Strategy
Stale bread can either be thrown out, or you can use it to make croutons. Products and ideas
are the same way. We provide a quality analysis of client products and ideas and recommend
innovation strategies and techniques to decommission an old idea, breathe life into a stale idea or
launch a new idea.
Unbiased Advice
At our core, the Fourth Economy team is an economic strategy firm and we offer Information &
Marketing Architecture services because our clients need the assistance. We are not a big design
firm or a print, video or web development firm, so we are not focused on recommending those
types of services to our clients. Instead, we work with clients to tailor the best communications
and messaging tools and identify the resources needed to execute on those plans.
4. Stylesheet
For additional information on the Mylan Classic identity, please contact:
Chase McClain, Tournament Director
(724) 746-3535
cmcclain@mylanclassic.com
Name & Logos Colors
In text format, the “Mylan Classic presented by CONSOL Energy” should always be represented as shown. In graphic format, any of the images below are appropriate, with preference given in The following colors should be used to
the order shown. The Consol Energy mark should be used in all instances, unless directed/approved by Tournament Director. Reversed and single color marks should be used when necessary represent the Mylan Classic, where appropriate.
based on dictated design. Spacing around all aspects of the logo should be greater than or equal to the thickest portion of one of the swooshes.
PRIMARY COLORS
Red - Pink
PAN. 193 C
HEX. #c72044
RGB. 199 . 32 . 68
CMYK. 16 . 100 . 72 . 4
Aqua
PAN. 298 C
HEX. #00b5e6
RGB. 0 . 181 . 230
CMYK. 70 . 6 . 2 . 0
Gold
PAN. 457 C
HEX. #c6a62e
RGB. 198 . 166 . 46
CMYK. 24 . 31 . 100 . 1
SECONDARY COLORS
Light Blue
PAN. 5493 C
HEX. #8cabb0
RGB. 140 . 171 . 176
CMYK. 47 . 23 . 28 . 0
Dark Aqua
PAN. 5473 C
HEX. #106470
BRANDING & IDENTITY
RGB. 16 . 100 . 112
CMYK. 89 . 47 . 46 . 18
Neutral
PAN. 482 C
HEX. #ddcfb8
RGB. 221 . 207 . 184
CMYK. 13 . 15 . 27 . 0
Fonts
The Mylan Classic logo is designed using the standard Mylan logo identity and Phoenix Script FLF with standard tracking.
Phoenix Script FLF
Mylan Classic Event Identity
Logo development, color palette, font treatment
5. TechBelt Stylesheet
Name & Logos Colors
In text format, TechBelt should be referenced as one word with Belt Aqua
capitalization as shown. In graphic format, any of the images below PAN. 627 C
are appropriate, with preference given in the order shown. Vertical HEX. #023334
Primary
and reversed marks should be used when necessary based on dictated RGB. 2 . 51 . 52
design. CMYK. 91 . 58 . 64 . 59
Tech Green
PAN. 371 C
HEX. #5C6C2F
RGB. 92 . 108 . 47
CMYK. 63 . 39 . 100 . 25
Steel Gray
PAN. 446 C
HEX. #444444
RGB. 68 . 68 . 68
CMYK. 67 . 60 . 59 . 44
Secondary
Cleveland Blue
PAN. 433 C
HEX. #112220
RGB. 17 . 34 . 32
CMYK. 81 . 62 . 67 . 74
Akron Blue
PAN. 5477 C
HEX. #4E696A
RGB. 78 . 105 . 106
CMYK. 71 . 46 . 51 . 20
Pittsburgh Gold
Accent Only
PAN. 143 C
HEX. #EAB024
RGB. 234 . 176 . 36
CMYK. 8 . 32 . 98 . 0
Youngstown Gray
PAN. 424 C
HEX. #727272
RGB. 114 . 114 . 114
For sizing, space should be CMYK. 56 . 48 . 47 . 14
maintained of at least 1/2
of the orb width completely
surrounding the entire mark.
In the example to the right, Fonts
no text or portions of any
other mark should appear The TechBelt logo is designed with Walkway
within the box shown. Black using tracking of 50 and Walkway Semi
Bold. The suite of Walkway fonts is suitable for use
BRANDING & IDENTITY
in materials. For those without the Walkway suite,
or, for cross-functional use, Century Gothic and
Elements Trebuchet are adequate functional fonts when
used alongside the TechBelt logo and identity.
The three bars seen below and at the top of this page may be used as an
additonal identity element. Only the three colors represented here (Belt
Aqua, Tech Green, Steel Gray) can be used, however it does not matter
the order in which they appear. The bars must always appear horizontal
and maintain a horizontal bleed off either the page or an object. They
Walkway Black
can be any size, but they must be in equal thirds (1:1:1 ratio). The area of
this bar element (all three colors together) should be less than 1/10 of the Walkway Semi Bold
object from which they bleed.
Century Gothic
Trebuchet
For questions regarding the TechBelt identity, or appropriate design usage, please contact GSP Consulting Corp. at 412-765-1180 or info@gspconsulting.com.
TechBelt Project Identity
Logo development, color palette, font treatment, element design
7. capture
t
Green Economy Solutions:
Building the Green Future of Businesses, Nonprofits and Communities
First-movers and early adopters always capture a larger share of new and emerging markets.
GSP Consulting believes that there are significant opportunities for businesses, nonprofits and
governments in the green economy. However, the benefits will only be awarded to those who
understand the green marketplace, what funding sources are available and where their niche or
competitive advantage exists. GSP’s multi-disciplinary approach and unique public and private
sector perspective allows us to help our clients successfully navigate this emerging and ever-
changing environment.
The GSP team works with a range of clients including: companies, nonprofits, associations,
universities and governments every day to navigate the green marketplace. GSP designs
sustainable development strategies, creates ground-breaking public policy and seeks sources
of non-dilutive funding from federal, state and local governments to support clients. GSP
professionals are entrepreneurs by nature and bring creativity and passion to work with your
organization.
GSP helps clients by:
Funding acquisition for green initiatives and innovations
Securing federal and state discretionary draw-downs
Writing strategic federal and state grants
Facilitating incentive development and negotiation
Building partners and aligning assets
Planning place-based, green economic development strategies
Analyzing how industries and strategies fit into a regional green economy
Incorporating sustainable best practices as part of comprehensive strategic plans
Creating public-private partnerships to support green economic development
CORPORATE COLLATERAL
Public policy development and implementation
Designing policy and leveraging political relationships
Building relationships between traditional businesses and green economy leaders
Spearheading grassroots lobbying to elevate clients’ issues
GSP is a trusted advisor having worked in a variety of
green economy sectors including:
Advanced Manufacturing
Clean and Alternative Energy
GSP Consulting Corp. Economic Development Collaboratives
100 West Station Square Drive Higher Education
Landmarks Building, Suite 500 Nonprofit Organizations
Pittsburgh, PA 15219
Real Estate Development
Main: (412) 765-1180 State and Local Governments
Fax: (412) 765-1480
www.gspconsulting.com
Grow Your Enterprise
GSP Corporate Service Collateral
Graphic design, layout, brand development, copy editing, photo assets
8. WHITE PAPER
GSP Consulting Corp. 1-877-GSP-CORP www.gspconsulting.com
12 Tips for Submitting
Grant Proposals:
The American Recovery and Reinvestment Act
By Tim Hindes, Grants Manager & Creative Director 100 West Station Square Drive
Landmarks Building, Suite 500
GSP Consulting, November 2009 Pittsburgh, PA 15219
1-877-GSP-CORP
www.gspconsulting.com
WHITE PAPERS
ARRA Grant Writing White Paper
Graphic design, layout, copy writing, photo assets
12. A Proposal to:
THE MARYLAND-NATIONAL CAPITAL PARK AND PLANNING COMMISSION
To Provide Consulting Services for the Prince George’s County
Planning Department Countywide Visioning Initiative
Envision Prince George’s Request for Proposal 29-166
GSP Consulting Corporation
Corporate Headquarters
100 West Station Square Drive
Landmarks Building - Suite 500
Pittsburgh, PA 15219
(412) 765-1180
www.gspconsulting.com
Washington, D.C Office
209 Pennsylvania Ave SE
Washington, DC 20003
(202) 454-5278
Richard Overmoyer
Principal
rich@gspconsulting.com
Key Experience
The GSP Consulting team consists of GSP Consulting, Gannett GSP Consulting
Fleming, the University of Pittsburgh Center for Social and Urban
Research (UCSUR), Clear View Strategies and Liquid Interactive GSP Consulting will serve as the lead consultant on this project
Media. and coordinate the efforts of the consulting team. GSP enables
the growth of organizations, companies, communities, and
GSP Team members have worked extensively with regions that economies through a suite of innovative government and economic
present both urban and rural economic and social dynamics. We development consulting services. Founded in 2001, GSP relies on
understand the complexities this can present and have effectively a revolutionary business model to provide world-class support and
worked to guide and develop asset based strategies designed to value at a responsible price. GSP’s Economic Architecture practice
avoid and overcome inherent conflicts. is unique in that it is embedded within a government affairs firm,
not a planning or architecture firm. We focus on guiding policy and
We are confident that the depth of experience featured on this action from day one.
Team in the areas of comprehensive planning, research, economic
development, survey design and analysis and information systems Headquartered in Pittsburgh, Pennsylvania, GSP has grown to
is ideally suited to conduct the countywide visioning initiative for include several office locations around the country with offices
Prince George’s County. in four states and 30 employees. GSP Economic Architecture
experts approach projects with an extensive background
in economic development, non-profit management, industry
attraction, and site selection. GSP’s experience in growth strategy
formulation, research, and public/private funding programs,
encompasses local, state and federal levels.
Extensive market research is the starting point for GSP’s economic
development strategies, so that they can provide a strong and
PROPOSALS
tailored Strategy and Business Plan that is customer driven. GSP
Economic Architecture not only specializes in designing, building,
and implementing economic development initiatives, but also in
securing funds to support them. Their diverse team has served
on the front lines of economic development and has pioneered
groundbreaking initiatives.
14 Envision Prince George’s | March 2009
GSP Proposal to Maryland-National Capital Park & Planning Commission
Graphic design, layout, complex concept design, photo assets
13. Presented to
[Name or Logo of Proposed Client]
For
[RFP Name or Subject of Proposal]
1.7.2010
PROPOSALS
GSP Proposal Templates
Graphic design, template-building, photo assets
14. GRANT MATERIAL
TechBelt E-RIC Grant Proposal
Photo manipulation, map design, complex concept design, graphic design
15. Since 2001, Matt Light has been working with at-risk children in distinct regions across the United States through The Light
Foundation, a non-profit organization dedicated to enhancing America’s youth through education, character-building and work
ethic. The Light Foundation works with students in rural Ohio, urban Rhode Island and native american Montana, bringing
together adolescents from all three cultural spans.
Together, these early-teenagers, identified by teachers as having significant potential but at-risk due to gang involvement,
drug abuse or violence, are hosted at a two-week long summer camp on a 600-acre facility in Greenville, Ohio. The Foundation
makes a commitment to follow these youth for a four year period. Counselors and instructors are on-hand to teach the very
basics- teamwork, unity, trust- while also cultivating these kids on more complex issues- cultural divides, socioeconomic gaps
and personal goal-setting. These principals serve as the foundation for the camp, and the teens are required to work together
on life-skill lessons, outdoor experiences and problem-solving in a very hands-on, tangible style. The youths then continue to be
monitored throughout the year by Foundation representatives to prevent the youth from simply falling back into prior habits.
The approach is one that has been highly lauded by both school administrators and parents, as this hands-on method has
proven to be effective in post-camp attitudes, grades and personality-development. The camp participants are equipped with
decision-making logic, an understanding of true work ethic and insight into cross-cultural lifestyles. The overwhelming
demand for this program is both encouraging and telling, as more and more middle-aged students fall prey to at-risk behavior.
Currently, the camp facility is primitive, at best. Renovations to the site are needed to accommodate the growing
number of camp participants and to facilitate those students with physical disabilities. Building renovations are
needed to provide safe and reliable sleeping and bathroom amenities.
The Light Foundation has proven to be both effective and instrumental in changing the paths of kids of
varying backgrounds, socioeconomic statuses and cultural origins, creating a stronger and better-
GRANT MATERIAL
educated youth for a stronger and better-educated future.
The Light Foundation
PO Box 749
Greenville, OH 45331
(781) 635-4448
www.mattlightfoundation.org
Matt Light Foundation Pepsi Grant Overview
Illustration manipulation, graphic design, layout