How Content Marketing Can Skyrocket Your Brand Authority
•
1 like•1,441 views
#Brighton SEO Talk 2021 by Amanda Milligan from Fractl How Content Marketing Can Skyrocket Your Brand Authority
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to How Content Marketing Can Skyrocket Your Brand Authority
Similar to How Content Marketing Can Skyrocket Your Brand Authority (20)
More from Fractl
More from Fractl (20)
Recently uploaded
Recently uploaded (20)
How Content Marketing Can Skyrocket Your Brand Authority
- 1. @millanda / #brightonSEO Creating and Promoting Newsworthy Content How Content Marketing Can Skyrocket Your Brand Authority
- 2. @millanda / #brightonSEO The dictionary definition...
- 4. @millanda / #brightonSEO Authoritative brand examples
- 6. @millanda / #brightonSEO (rank-worthy) (link-worthy) Yes you can! (with content)
- 7. @millanda / #brightonSEO Proof: clicks impressions 24,872 monthly organic visitors added!
- 8. @millanda / #brightonSEO Awesome content can’t make up for a bad product or service. Poor customer/client experience will always undermine authority building. CAVEAT!
- 9. @millanda / #brightonSEO “Rank-Worthy” Content Strategy
- 12. @millanda / #brightonSEO Why does ours rank No. 1? We best meet the intent. The other results did not focus on what you can do after your financial aid has been suspended.
- 13. @millanda / #brightonSEO ● Article length ● Included topics ● Graphic types ● Content format ● Promotional plan User intent informs:
- 14. @millanda / #brightonSEO Always check the current SERP Just because something is ranking high now doesn’t mean it’s the best answer to the keyword inquiry. It might just mean nothing better exists yet.
- 15. @millanda / #brightonSEO Keyword/question research checklist ❏ What stage of the funnel are you targeting? ❏ What do you think your personas are interested in? ❏ What keywords match up with those intents? ❏ How can you bring value that no one else has provided? (It’s all about balance.)
- 16. @millanda / #brightonSEO “Link-Worthy” Content Strategy
- 17. @millanda / #brightonSEO FINANCE. HEALTH. BUSINESS. TECH. TRAVEL. LIFESTYLE. Now let’s get authoritative media coverage
- 18. @millanda / #brightonSEO Why? Brand Awareness Brand Authority + Top-Tier Links +
- 19. @millanda / #brightonSEO Content Marketing. Digital PR. Creating new studies, reports, surveys, etc. that are related to your industry Pitching this newsworthy content at writers at respectable publications +
- 21. @millanda / #brightonSEO OR Confirm a belief people have but don’t have evidence of.
- 22. @millanda / #brightonSEO Example: Millennial Money Mistakes
- 23. @millanda / #brightonSEO Example: Millennial Money Mistakes
- 24. @millanda / #brightonSEO Example: Millennial Money Mistakes
- 25. @millanda / #brightonSEO Time to pitch!
- 26. @millanda / #brightonSEO It’s art + science + luck “I'm going to pass on this one — mainly because I have a lot of other stuff on my plate and am heading into a week or so off.” “I'll be honest with you, my editors wouldn't be interested in me covering this, as they already have this content created in-house.” “I don't have a spot for this now, but I'll keep it on my radar!”
- 27. @millanda / #brightonSEO Journalists’ biggest pet peeve when receiving pitches.
- 29. @millanda / #brightonSEO It works... “First, I really love this email. What a great way to pitch.” “Ha appreciate the personalized pitch.” "Haha, your email made me laugh – well done...” “...I appreciate your affinity for Baby Yoda as well -- just finished Season 1 and can't wait to dive into Season 2. :)”
- 31. @millanda / #brightonSEO Thank you! Amanda Milligan. Marketing Director Fractl amanda@frac.tl Twitter: @millanda