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How to make sure your employees are (and remain) your biggest marketing asset.pdf

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How to make sure your employees are (and remain) your biggest marketing asset.pdf

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Did you know that 1 unengaged employee on an average salary of £35,000 would cost a business £7,000? (Perkbox) And, that 3 in 5 employees are disengaged in the UK? (Robert Walters).

Scary isn’t it?

As a business owner, it’s your responsibility to ensure your people stay engaged. However, is a ‘happy’ employee enough? Could you, and should you be doing more?

Recruitment and retention is quickly becoming a pain point for a lot of businesses. In this webinar our Digital Marketing Manager, Danni Johnson and Sally Bendtson from Limelight HR teamed up to discuss what more you can do to achieve success with your employees, both in the workplace and out of it.

What they covered:

- The 3 key areas companies need to understand from an HR perspective in order to build a successful business that people love working in.

- How and why engaged employees are a vital part of your marketing strategy.

- What Employee Advocacy is and what you should be doing in your business to promote it.

Did you know that 1 unengaged employee on an average salary of £35,000 would cost a business £7,000? (Perkbox) And, that 3 in 5 employees are disengaged in the UK? (Robert Walters).

Scary isn’t it?

As a business owner, it’s your responsibility to ensure your people stay engaged. However, is a ‘happy’ employee enough? Could you, and should you be doing more?

Recruitment and retention is quickly becoming a pain point for a lot of businesses. In this webinar our Digital Marketing Manager, Danni Johnson and Sally Bendtson from Limelight HR teamed up to discuss what more you can do to achieve success with your employees, both in the workplace and out of it.

What they covered:

- The 3 key areas companies need to understand from an HR perspective in order to build a successful business that people love working in.

- How and why engaged employees are a vital part of your marketing strategy.

- What Employee Advocacy is and what you should be doing in your business to promote it.

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How to make sure your employees are (and remain) your biggest marketing asset.pdf

  1. 1. How to make sure your employees are (and remain) your biggest marketing asset Presented by Sally Bendtson from Limelight HR & Danni Johnson from Xpand
  2. 2. Our speakers today Director at Limelight HR, speaker, author 10 years in-house HR at BBC, Nickelodeon & The Guardian 6 years in HR consultancy for small business Digital Marketing Manager at Xpand 19 years in sales, marketing, recruitment & people management Trained by LinkedIn & CIM certified Danni Johnson Sally Bendtson
  3. 3. Harrogate-based 6 years in business Specialise in media and creative SMEs Lovers of all things Christmas About Limelight HR
  4. 4. Studio based in Saltaire, West Yorkshire Full-service digital marketing agency Est. 2007 - 15 years in business About Xpand
  5. 5. The 3 key areas companies need to understand from an HR perspective in order to build a successful business that people love working in How and why engaged employees are a vital part of your What Employee Advocacy is and what you should be doing in your business to promote it marketing strategy What we'll cover today:
  6. 6. Are your employees engaged? Before we begin, let's do a poll...
  7. 7. Did you know...
  8. 8. 1 disengaged employee on an average salary of £35,000 would cost a business £7,000? Perkbox
  9. 9. The 3 key concepts Build the foundations Be a leader Bring joy
  10. 10. BUILD A STRONG FOUNDATION AND YOU CAN REACH EVEN THE MOST UNTHINKABLE HEIGHTS M J Moores
  11. 11. IF YOUR ACTIONS INSPIRE OTHERS TO DREAM MORE, LEARN MORE, DO MORE AND BECOME MORE, YOU ARE A LEADER. John Quincy Adams
  12. 12. THE MOST WASTED OF DAYS IS ONE WITHOUT LAUGHTER Nicolas Chamfort
  13. 13. Take a moment to think about this next slide...
  14. 14. How many of your employees posted about your business this week on their own social media?
  15. 15. Your employees have 10 times more social reach than your brand accounts’ (LinkedIn); and that sales leads generated by social advocacy are seven times more likely to close The Marketing Advisory Network
  16. 16. But... What is Employee Advocacy?
  17. 17. The promotion and awareness of a company and/or its products and services by the employees who work there.
  18. 18. What's the difference between engagement and advocacy?
  19. 19. Is about empowering employees to promote the company's branded content across their personal networks Focuses on creating a positive work environment where employees feel motivated, inspired, confident, and satisfied Employee engagement Employee advocacy
  20. 20. Ok, so why is Advocacy so important?
  21. 21. 3 main reasons...
  22. 22. Employees reach and engage more of your audience 1
  23. 23. Employees reach and engage more of your audience 1 You can crush targets by turning your salespeople into social sellers 2
  24. 24. Employees reach and engage more of your audience 1 You can crush targets by turning your salespeople into social sellers 2 You will attract quality employees to your organisation 3
  25. 25. And if that's not enough...
  26. 26. According to the Edelman Trust Barometer, people are 3x more likely to trust company information shared by an employee than that shared by a CEO. LinkedIn
  27. 27. So, what can you do today?
  28. 28. Assess your strengths & weaknesses Pick one area to focus on Involve your team in creating the change Employee Engagement
  29. 29. Identify your brand ambassadors Educate & inform them Make it easy for them Employee Advocacy
  30. 30. Let's dive into an example...
  31. 31. Mitchells (of Mansfield) Mitchells is a pallet delivery company based in the Nottinghamshire area. Providing next day & standard palletised freight services across the UK & Europe. They have over 30 employees consisting of driving, sales, customer support and various office roles
  32. 32. What do they do right? They genuinely care about their employees They listen They live their values They give their employees a voice They have fun They have leaders They train their people on advocacy They have a content plan
  33. 33. What do they do right? They genuinely care about their employees They listen They live their values They give their employees a voice They have fun They have leaders They train their people on advocacy They have a content plan The result...
  34. 34. In summary...
  35. 35. Engaged employees are vital to the success of your marketing strategy. FACT!
  36. 36. Social Media Amplification Employee Advocacy Employee Engagement
  37. 37. It's like a match made in heaven Even Batman and Superman made up in the end!
  38. 38. The 3 key areas companies need to understand from an HR perspective in order to build a successful business that people love working in How and why engaged employees are a vital part of your marketing strategy What Employee Advocacy is and what you should be doing in your business to promote it You should now know...
  39. 39. Congratulations you've all graduated. Any questions?
  40. 40. Follow Xpand /XpandMarketing @Xpand_Marketing /company/xpand-marketing /xpandmarketing Let's connect www.xpandmarketing.co.uk www.limelighthr.co.uk Follow Limelight HR /limelighthr /limelighthr /company/limelighthr /limelight_hr

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