This document discusses the need for new design patterns that facilitate greater data transparency. It notes that users should have control over the data companies collect from them and how it is used. Currently, terms and conditions are presented as long texts that users quickly agree to without understanding. The document calls for radical transparency and trust between companies and users, with privacy and data sharing designed into products from the beginning.

1. Design for data
transparency.
2022 Data-Driven Futures. fran@datadrivenfutures.com

2. Data
Transparency.
When creating digital products, I believe
that incorporating new design patterns that
facilitate more data transparency is crucial.
2 How can brands build a
new relationship of greater
transparency around the
data we generate when we
use a certain digital service?
3 Using new design
patterns, how will we
enhance data
transparency in digital
product design?
1 The design for data
transparency is to be
totally transparent to the
user about the data that
the tech company has
from us and how they are
going to use it.
4 What is the reason for the
prevalence of Dark Patterns in
design with data today? What
new design patterns we can
use, for example, to redesign a
Term & Conditions or Privacy
Policy beyond a checkbox?
2022 Data-Driven Futures. fran@datadrivenfutures.com

3. I Agree
I Agree is an artistic installation
designed to challenge the way major
technology companies deal with data
privacy. This installation is a visual
representation of the Terms &
Conditions document that you must
accept in order to access a certain
online service. The artistic installation
represents the number of characters in
the Terms & Conditions documents of
major applications: Facebook,
Instagram, Snapchat, Tinder, etc.
2022 Data-Driven Futures. fran@datadrivenfutures.com

4. COMPANY CLIENT
TRUST
???
We need new
design patterns
for trust. For any company today, data is a critical
asset in the evolution of Artificial
Intelligence. Until now, data has been the
currency of exchange for using a certain
service on the Internet, but now this
social contract no longer suffices.
Technology companies must implement
new design patterns in their digital
products that allow us greater
transparency about the data they have
from us and how they will use it. In a Big
Data scenario, users will be able to
control their data (personal or behavioral)
and modify the contract as needed.
2022 Data-Driven Futures. fran@datadrivenfutures.com

5. Dark
Patterns.
Our awareness of the importance of
protecting privacy is growing, and
we are demanding that tech
companies have a different
relationship with our personal
information. When we use these digital
services, do we know what data
we are sharing?
Are we aware of how these tech
companies use our personal
information?
How confident are you that the
companies with whom you are
sharing your data (personal and
behavioral) are trustworthy?
2022 Data-Driven Futures. fran@datadrivenfutures.com

6. Dark
Patterns.
Cada vez somos más conscientes
de la importancia de proteger la
privacidad y exigir a estas
compañías tecnológicas otro tipo
de relación con nuestros propios
datos.
¿Sabemos qué datos estamos
compartiendo cuando usamos
estos servicios digitales?
¿Sabemos cómo estas compañías
tecnológicas están usando
nuestros datos?
¿Confías en las compañías con las
que estás compartiendo tus datos
(personales y behavioral) ?
04. Nuevos Patrones de Diseño para una mayor Transparencia de Datos.
2020 Data-Driven Futures. All rights reserved.
Dark
Patterns.

7. Digital industry and product design
have imposed the use of Dark Patterns
throughout the design of data
processing systems. Currently, we are
solving this problem by placing a
checkbox next to a text that states «I
accept and agree with everything…».
However, this is clearly not enough and
we must think of new designs that allow
users to control their data at all times.
For the first time, transparency seems to be
more valued than ever. In recent studies, 95%
of surveyed customers are asking for more
information about how these companies use
their data.
Dark
Patterns.
2022 Data-Driven Futures. fran@datadrivenfutures.com

8. We need radical transparency.
We need to trust companies
data ecosystem.
we need privacy and data
sharing by design.
2022 Data-Driven Futures. fran@datadrivenfutures.com

9. We need new
design patterns
for trust.
TRUST
COMPANY CLIENT
Data transparency.
Data sharing.
Data relationship.
2022 Data-Driven Futures. fran@datadrivenfutures.com

10. Designing
for data
transparency.
Digital agency
GreaterThanExperience is
conducting very relevant work in
anticipating how these new design
patterns will be applied to the
construction of digital solutions for
more data transparency.
2022 Data-Driven Futures. fran@datadrivenfutures.com

11. Here is a product developed by
GreaterThanExperience. This is a solution
developed for the banking industry that
makes explicit new design patterns that will
allow us to have a more transparent
relationship with our data.
2022 Data-Driven Futures. fran@datadrivenfutures.com