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Fine Tune Your Hyper-Local Focus with Trulia Pro<br />Frances Flynn Thorsen<br />1<br />
Frances Flynn Thorsen<br />
What Is Hyper-Local?<br />3<br />Oak Creek<br />
4<br />
Why advertise with Local Ads?<br />More than 5.5 million consumers<br />72% plan to buy or sell in next 12 months<br />70%...
Benefits of Local Ads<br />Hyper-local targeting <br />City and zip codes<br />Exclusive ad space<br />Lock up local marke...
Benefits of Local Ads<br />Simple, dynamic advertising<br />Easy to create<br />Designed to generate inquiries<br />Link t...
Trulia Pro – 2 Products   <br />Spotlight (standard)<br />Local Ad<br />8<br />
9<br />Trulia <br />Local Ad<br />
Trulia Pro plan overview<br />10<br />
Trulia Pro <br />Trulia Pro:  Early adopters<br />
All Trulia Pro Plans: Benefits<br />1. Featured Listings<br />Your listing(s) on top of search results <br />2. Stats for ...
Trulia Pro Starter: Benefits<br />Control listing source for 1 listing<br />Enhanced property page<br />Featured in our Fi...
Trulia Pro Plus: Benefits<br />1. Featured listings<br />2. Control listing source<br />3. Enhanced property page<br />14<...
Trulia Pro Deluxe: Benefits<br />Contact info on search page<br />Dedicated account manager<br />Virtual tours<br />Client...
Featuring your listings - Benefits<br />More exposure for your listings<br />More exposure for your personal brand<br />16...
Find my listings<br />1. Go to My Listings<br />2. Locate ‘Find your <br />	listings on Trulia’ <br />3. Search<br />4. Cl...
Select Your Listing Source<br />Go to My Listings<br />2. Select ‘listing source’<br />	under Edit listing details<br />3....
Understanding your stats <br />Understand the market and improve<br />Share with your clients<br />How:<br />Go to My List...
Client Listing Reports - Benefits<br />Individual listing reports<br />Ability to personalize<br />Up-to-date statistics<b...
Local Spotlight Ad - Benefits<br />Personal brand on search results page<br />Greater exposure in areas that matter<br />B...
Local Spotlight Ad – How it works<br />Overview:<br />Where does it appear?<br />What do they search for?<br />How does it...
Build and Edit your Spotlight Ad<br />1. Provide necessary <br />	information<br />2. Auto-preview ad<br />3. Save!<br />2...
Select your locations<br />Select & ‘Edit your geographic locations’<br />Add city & state, zip or neighborhood<br />Save!...
Completed Spotlight Ad<br />Modify ad at any time<br />Add/remove locations (up to 20!)<br />25<br />
What Kind of Ads Work Best? <br /><ul><li>Advertising a Listing
Foreclosures
Auctions
Losing Your Home?
Buyer Agent
Historic Properties
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Trulia Pro Hyperclocal Slideshare

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Trulia Pro advertising offers new avenues for consumer outreach. Join Frances Flynn Thorsen to explore new ways to reach buyers and sellers and boost your bottom line.

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Trulia Pro Hyperclocal Slideshare

  1. 1. Fine Tune Your Hyper-Local Focus with Trulia Pro<br />Frances Flynn Thorsen<br />1<br />
  2. 2. Frances Flynn Thorsen<br />
  3. 3. What Is Hyper-Local?<br />3<br />Oak Creek<br />
  4. 4. 4<br />
  5. 5. Why advertise with Local Ads?<br />More than 5.5 million consumers<br />72% plan to buy or sell in next 12 months<br />70% don’t have agent<br />9 out of 10 are NOT on Realtor.com<br />5<br />
  6. 6. Benefits of Local Ads<br />Hyper-local targeting <br />City and zip codes<br />Exclusive ad space<br />Lock up local market<br />Lock out competition<br />More for your money<br />Ads are LARGER than competing services<br />6<br />
  7. 7. Benefits of Local Ads<br />Simple, dynamic advertising<br />Easy to create<br />Designed to generate inquiries<br />Link to anywhere<br />Link to listings on Trulia<br />Link to your personal web site<br />EXCLUSIVE for Trulia Pros!<br />7<br />
  8. 8. Trulia Pro – 2 Products <br />Spotlight (standard)<br />Local Ad<br />8<br />
  9. 9. 9<br />Trulia <br />Local Ad<br />
  10. 10. Trulia Pro plan overview<br />10<br />
  11. 11. Trulia Pro <br />Trulia Pro: Early adopters<br />
  12. 12. All Trulia Pro Plans: Benefits<br />1. Featured Listings<br />Your listing(s) on top of search results <br />2. Stats for sellers- ‘Client Listing Report’<br />Send a custom listing report to your clients<br />3. Local Spotlight Ad<br />Your personal brand in front of thousands of buyers and sellers<br />12<br />
  13. 13. Trulia Pro Starter: Benefits<br />Control listing source for 1 listing<br />Enhanced property page<br />Featured in our Find-a-Pro Directory<br />13<br />
  14. 14. Trulia Pro Plus: Benefits<br />1. Featured listings<br />2. Control listing source<br />3. Enhanced property page<br />14<br />
  15. 15. Trulia Pro Deluxe: Benefits<br />Contact info on search page<br />Dedicated account manager<br />Virtual tours<br />Client Email Tracking<br />15<br />
  16. 16. Featuring your listings - Benefits<br />More exposure for your listings<br />More exposure for your personal brand<br />16<br />
  17. 17. Find my listings<br />1. Go to My Listings<br />2. Locate ‘Find your <br /> listings on Trulia’ <br />3. Search<br />4. Claim listings<br />17<br />
  18. 18. Select Your Listing Source<br />Go to My Listings<br />2. Select ‘listing source’<br /> under Edit listing details<br />3. Select source link<br />4. Save!<br />18<br />
  19. 19. Understanding your stats <br />Understand the market and improve<br />Share with your clients<br />How:<br />Go to My Listings<br />Weekly stats & total to date for each listing<br />19<br />
  20. 20. Client Listing Reports - Benefits<br />Individual listing reports<br />Ability to personalize<br />Up-to-date statistics<br />On-demand access<br />How:<br />Select the listing<br />Enter client’s email<br />Hit “Send” <br />20<br />
  21. 21. Local Spotlight Ad - Benefits<br />Personal brand on search results page<br />Greater exposure in areas that matter<br />Brand yourself in your local area<br />21<br />
  22. 22. Local Spotlight Ad – How it works<br />Overview:<br />Where does it appear?<br />What do they search for?<br />How does it happen?<br />Purpose of ad?<br />22<br />
  23. 23. Build and Edit your Spotlight Ad<br />1. Provide necessary <br /> information<br />2. Auto-preview ad<br />3. Save!<br />23<br />
  24. 24. Select your locations<br />Select & ‘Edit your geographic locations’<br />Add city & state, zip or neighborhood<br />Save!<br />24<br />
  25. 25. Completed Spotlight Ad<br />Modify ad at any time<br />Add/remove locations (up to 20!)<br />25<br />
  26. 26. What Kind of Ads Work Best? <br /><ul><li>Advertising a Listing
  27. 27. Foreclosures
  28. 28. Auctions
  29. 29. Losing Your Home?
  30. 30. Buyer Agent
  31. 31. Historic Properties
  32. 32. Home & Neighborhood Tours
  33. 33. Open House
  34. 34. Vacant Land</li></ul>26<br />
  35. 35. Track & Measure your Stats<br />1. Track views by <br /> location and dates<br />2. Modify locations at <br /> any time<br />3. Optimize your <br /> locations<br />27<br />
  36. 36. Plan Overview<br />28<br />
  37. 37. Trulia Pro – 2 Products <br />Spotlight (standard)<br />Local Ad<br />29<br />
  38. 38. Thank You!<br />Get one month FREE <br />when you sign up for Trulia Pro.<br />FrancesThorsen@gmail.com<br />30<br />
  39. 39. RealEstateSocialMediaPolicies.com<br />

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