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FRANCISCO A. LOUREIRO
Rua Timóteo da Costa 603/102 Home: (55-21) 3253-5886
Rio de Janeiro, RJ 22450-130 Mobile: (55-21) 9 8181-6521
STRATEGIC SALES AND OPERATIONS MANAGEMENT
Extensive experience leading large multinational companies in Latin America. Strong track record in management
and productivity in a large variety of industries. Global and multicultural business experience.
An MBA in Technology Innovation from George Washington University and a Masters in Communication Systems
coupled with my professional experience within technology service and start-up companies allows me to develop
and deploy the required marketing strategy for expansion into the local market
Fluent in Portuguese, English, and Spanish.
Developed expertise in the following areas:
• Sales & Marketing • Strategic Planning • P&L / Cost Controls
• Team Building • Partnership Negotiations • Productivity
• Business Development • Start-Up Ventures • M&A
Alexander Proudfoot Consulting, São Paulo – February 2012 to present
Executive Vice President
Leading operational improvement consulting company focused in disciplined execution. Main responsibilities of the
SVP of Business Development are to identify, develop and assist in the generation of operational and financial
benefits to our clients.
1. Over the last three years initiated ten projects that brought over R$ 45 million in revenues to the company and
generated in excess of R$ 150 million in financial benefits to clients.
2. More than 400 hundred companies in the portfolio.
3. Focused and expertise primarily on technology, utilities and retail companies.
OURANOS CAPITAL PARTNERS, Rio de Janeiro – August 2007 to November 2011
A boutique venture capital firm conceived with the objective of taking aim in the growing Green Tech sector in
Brazil. Ouranos closed its first fund with five investments and one successful exit with a multiple over 3 in two and
BOTTOMLINE STRATEGIES, Rio de Janeiro and São Paulo – April 2004 to July 2007.
Provided operational strategic and management consulting services to technology companies launching services or
expanding operations in Brazil and the rest of Latin America.
Focused on interim management of companies in the areas of mobile applications, IP infrastructure, VOIP
networks and financial applications.
STARMEDIA NETWORKS, New York City - January 2000 to July 2002
Chief Operating Officer
Restructured a start-up company after acquisition of ten companies within twelve months. Oversaw total
operations of the sales, product, marketing, and technology divisions. Supervised six direct reports plus the general
managers in seven countries. Managed $160 million operating budget.
4. Implemented new corporate and operational structures around existing core competencies.
5. Slashed quarterly operational expenses by $23 million (40%) within 3 quarters.
6. Drove revenues up 100% from $10 million to $20 million per quarter within 3 quarters.
7. Reorganized the company for sale of profitable areas following the stock market crash of 2000/2001.
8. Developed and implemented a full marketing and branding plan in strategic regions.
9. Expanded by viral marketing the Starmedia brand to become one of the most recognizable in its class.
10. Implemented a culture of innovation where the user experience and feed-back was streamlined into a
customizable experience and increased revenues.
AOL BRAZIL, São Paulo, Brazil - Feb. 1999 to Dec. 1999
Hired, developed, and directly supervised eight direct reports. Conducted high profile marketing launch campaign.
Came in more than 25% under allotted budget for network implementation.
11. Renegotiated contract to reduce AOL Brazil’s network start-up costs 29% (from $21 million down to $15
12. Acquired 60,000 new subscribers in the first 2 weeks of operation making this the most successful international
launch in AOL’s history.
13. Negotiated partnership with Banco ITAU with the adding 700,000 additional subscribers.
14. Integrated Sales, Marketing and Public Relations areas into a unified market penetration strategy , which
involved various events, sponsorships and media coverage.
GLOBAL TELECOM, Curitiba, Brazil - Oct. 1997 to Feb. 1999
A three-nation joint venture formed by Motorola, DDI, Suzano and Inepar providing cellular services in the
southern brazilian states of Parana and Santa Catarina. Global telecom was later acquired by Telefonica-VIVO.
Orchestrated the deployment of the country’s first fully digital, operational, CDMA network within 100 days while
creating and implementing a new corporate culture and business strategy. Oversaw Sales, Marketing,
Engineering&Operations, Customer Service, and Finance. Managed eight direct reports and 600 full-time
15. Negotiated network services and vendors finance contracts in the amount of $ 220 million. A reduction of
$130 million from the original proposal.
16. Acquired 80,000 new users in the first 45 days of operations.
17. Drove revenues to $16 million and grew customer base to 150,000 within 6 months.
GLOBAL ONE (Southern Cone), São Paulo, Brazil - Jan. 1996 to Oct. 1997
Joint venture between Sprint, France Telecom, and Deustche Telecom.
Integrated and consolidated the operations of Sprint, France Telecom and Deustche Telecom. Guided P&L and
strategic planning for the southern region of Global One. Managed $70 million operations budget and $15 million
in capital expenditures. Supervised 5 direct reports.
18. Increased revenues from $18 million to $70 million within two fiscal years.
19. Envisioned trend towards competitive IP network services and teamed UOL positioning Global One as the
premier provider of IP backbone services in Brazil.
20. Led the strategic effort to obtain the first competitive license for data and corporate voice services in Brazil.
Expanded the offering to Argentina and Chile in 1998.
21. Generated $26 million net within 2 years becoming the second largest margin contributor to Global One.
SPRINT INTERNATIONAL BRAZIL, São Paulo, Brazil - July 1992 to Oct. 1996
Managed the development of Sprint’s regional portfolio. Developed industry relationships with local operators as
well as other potential partner companies in anticipation of upcoming market deregulation and liberalization.
Managed the operations of Argentina, Uruguay, and Chile.
Career also includes progressively responsible positions ranging from senior engineering to general management
with Intelsat in Washington, D.C. from 1985 to 1992, and the International Division of Embratel in Brazil from
1975 to 1985.
EDUCATION & TRAINING
Executive Management Training (1998) • Stanford University – Palo Alto, California
MBA in Information Technology (1991) • George Washington University, Washington, DC
MSEE in Telecommunications Systems (1982) • Universidade Católica do Rio de Janeiro, Brasil
BSEE in Telecommunications Engineering (1975) • Universidade Católica do Rio de Janeiro, Brasil
Street running and soccer
Travel, books and movies
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