SolPresent by Assentis Technologies is a cloud-based Customer Communication Management Solution built for the insurance industry. SolPresent enables the automatic creation of Microsoft PowerPoint and PDF Presentations based on rules and variable content.
SolPresent can:
• Simplify and unify sales and marketing content and content management across the entire enterprise in a single cloud-based platform built for your industry.
• Enable centralized content control and intelligent re-use of content. Simplified maintenance of materials by utilizing shared content and content that automatically updates with the latest data from internal data sources. Multilingual and multichannel capabilities enabling consistency in messaging and branding across all communications.
Presentations usually have two parties involved - the creators and the users. Typically, Marketing is the ‘creator’ with sales being the ‘user’
PowerPoint presentation by their very nature are ‘editable’ documents, and have always created a management challenge for Marketing to control, brand, messaging, or content. On the other hand for Sales, finding the right content to customize presentations has been a painful experience. Thus leaving them to scramble to put an effective presentation together while preparing for a sales meeting, or use a standardized generic one.
With SolPresent we aimed at servicing the needs of both Marketing and Sales to offer what we call “Controlled Flexibility”. With the product almost ready for market, we launched a campaign to reach out to ~ 100 Insurance industry marketing and sales executives in N.A. to validate our understanding of the usage and challenges of PowerPoint presentations.
In the next few slides, I’ll share the highlights of our research.
To what extent are these tends true for ING?
So, let’s see what we heard during our 100+ conversations.
The samples we have here pretty much reflect those of the majority - the same points were raised over and over again.
There were other requirements mentioned, though we picked up the top 3
Versioning
Audit
Co-branding