1. Personalized Social News
Frank Sun

2. Contents
History of News Consumption
Personalized Social News Analysis
Interviewer Bio
Future
Q&A

3. History of News Consumption
Papery
Normally, news means content that is published and printed with
ink on paper, distributed by different channels as newspaper or
magazine.
Online
Generated by the organization or publisher, duplicate of papery
news
Customized, “Google Alerts” help users to focus on the news that
he is interested
Personalized Social News: gone from consuming news through
traditional media, news websites to having the news broadcast to
us by our social network of friends

4. Data Evidence
75% A. In 2010, 60% Internet-connected
Americans used a social network
60%
B. Now, 75% of news consumed online is
through shared news from social
networking sites or e-mail
A B

5. Personalized Social News Analysis
Quick Reaction Visible
Huffington
Slate Flipboard Pulse
Post
Engagement Integrated Platform

6. Allow the registered readers subscribe only to the sections, blogs and writers they’re interested in and
allow them to comments and share with their friends via Facebook and Twitter in order to improve the
customer engagement.

7. Use the latest technologies offered by both Facebook
and Twitter's application programming interfaces (APIs)
to publish automatically and directly to those platforms.

8. The first integrated platform of a social customized magazine. It combines all the
information you may interested from Facebook, Twitter, Google Reader, Tech News
and now Linkedin etc.

9. Focus on making the content more visually

10. Interviewer Bio
Jay Rosen, press critic, writer, and New York University journalism professor
Rosen is the author of PressThink, In April 2007 PressThink recorded its two millionth
visits. He also blogs at the Huffington Post.
Rosen is a former member of the Wikipedia Advisory Board. He is currently on the
advisory board of Digital First Media, which runs two newspaper companies: Journal
Register Company and Media News Group. He is also a member of the advisory board
of Post Media, the largest newspaper company in Canada. In November, 2011 he
joined the board of The Gazette Company, based in Cedar Rapids, Iowa.

11. Influence
5. Some corporation
use social influencer 1. Knowledge monopolies
to help them write are wearing out
Social Influencer News Control
comments of their
products
2. We still need journalist,
but should form an open
Journalist sourced journalism
4. The social stream
is a means to filter
success Filter
3. We do not lost interest of
news, but change the platform
Interest of News
News are consumed everywhere, it is a change to the whole society.
Polity, Business, Journalism and Individual are all influenced.

12. Problems
Credibility Individual
power
• Social and user- Corporate power VS
generated employee power
• Knowledge on the
topic
1. This problem could be improved by enabling users to develop more targeted news feeds on
personalized topics of interest, but also by identifying specific sources and curators of
information as more or less credible than others. Or credibility index of the news sources, not
only care about who is sharing the information, but also who is knowledgeable, based on whether
they are eye-witness to an event or are experts on the topic.
2. Need to reasonable use the individual power of social news and avoid the potential harm to the
corporation

13. Future
• Build Advantage
Balance
Corporate
VS
Individual
Influence
Visual Credibility
Content
Customer Quick Integrated
Engagement Reaction Platform

14. Q&A