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Thoughts on Digital Design 2013

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This presentation was held by Sami Relander in Markkinointiviestinnän viikko 2012.

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Thoughts on Digital Design 2013

  1. 1. SOME THOUGHTS ON DIGITAL DESIGN FOR 2013CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES SAMI RELANDER
  2. 2. CONTENTS• Hello!• Things I’ve learned along the way – Your best friend – No more strategies – Sprinting is good for you – Mobile first – Forget social media – Go responsive, be future friendly – You are a publisher• Questions, comments and hopefully answers too
  3. 3. HELLO! • CEO, Account director • Ph.D. (econ.) • 15+ years of experience • Worked on hundreds projects • Made a ton of mistakes
  4. 4. YOUR BEST FRIEND
  5. 5. NO MORE STRATEGIES
  6. 6. SPRINTING IS GOOD FOR YOU
  7. 7. MOBILE FIRST
  8. 8. FORGET SOCIAL MEDIA
  9. 9. GO RESPONSIVE, BE FUTURE FRIENDLY
  10. 10. YOU ARE A PUBLISHER• Platforms for distributing content• Stop thinking launch, start thinking lifecycle• Content is the service! – It’s NOT a feature or add-on• All content must have a purpose• The governance of content• Investing into “better” content provides by far the best ROI of ALL digital activities
  11. 11. THE END• Thanks and goodbye• Call or email me – sami.relander@frantic.com – 050 567 0261

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