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Fmp contextual research

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Contextual Research. College.

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Fmp contextual research

  1. 1. Contextual Research Freddie Fullman
  2. 2. DESIGNER: Lia Griffith- Paper dress The main reason I wanted to look at this lady was because she uses objects as accessible as paper. Her ideas are very out of the box and it would be great if I included something like this in my project. Because of lockdown restrictions, it might prove important to be able to think outside of the box and resort to different ideas that I wouldn’t usually think of (for example using paper instead of material).
  3. 3. DESIGNER: Irene Van Herpen • I really like this designer and believe I can learn a lot from her. All of her outfits use one item that is repeated over and over again to create intense and ‘trippy’ patterns. This designer has already sparked some creative ideas in my head and I believe her work will probably influence mine.
  4. 4. FASHION FILM: VIVIENNE & TAMAS • Vivienne & Tamas are a fashion film director and fashion photographer duo who work all across Europe (mainly in Paris, London, Berlin and Milan. They have worked with many high end designer brands including Dior and Gucci. I really like their work and will definitely use some of the aspects they use to improve my FMP. I haven’t been able to find much about their beliefs so I am going to focus on their artistic approaches etc..
  5. 5. • The first stylistic choice from Vivienne & Tamas I noticed was the similar establishing shot with most of their fashion films. These all feature an out of focus close up shot with the logo or brand in clear writing in the middle of the page. To me this highlights the importance of the brand and highlights what the fashion film is about. By having blurry visuals it suggests that the brand is more important than the visuals. I really liked this and will definitely include something like this in my work. Furthermore, all of these fashion films are around 1 minute long so I should probably keep each fashion film I do at a similar length.
  6. 6. FASHION FILM: Sugar Collective • Phillipa Wilson is a young fashion film maker who has recently released her own fashion film and fashion magazine online. For the second part of my contextual research, I am going to be analysing her fashion page on Instagram account called ‘Sugar Collective’. I have asked to do this and have been granted permission from her. Although I appreciate that she is not a big figure to study, I think it will be very helpful to have someone who I can ask specific fashion film questions to.
  7. 7. Location is quite an important aspect for a fashion film as it usually needs to reflect the type of clothing you are showing. Sugar Collective has done a great job in doing this. The film is set in an urban area which creates parity with the street wear she is advertising. By doing this, the audience feels a sense of reliability, they know what they are getting. This also avoids confusion or distraction as they compliment each other instead of contrasting each other. The first prominent angle that caught my eye when watching this was her use of the worms eye view (the camera is filming from the floor; the subject is positioned higher than the camera) these shots are only prominent when Philippa (the creator of sugar collective) is in the frame. I’m not sure whether she has done this intentionally but a worms eye view often creates a sense of superiority between the subject and the audience- highlighting that she is an important part of the fashion film.
  8. 8. There are many aspects of production that she will have done after filming her fashion film. First of all, she has added non-diegetic sound. I think it is clear that she has thought about her song choice thoroughly, As well as this, she has various ‘Matte shots’ (two separate shots that have been edited together). Despite this mostly being a stylistic shot, it also brings the audiences attention to other parts of the clothing she is wearing that you might have not seen in a single shot. There are also a lot of slow-motion shots but one could argue that they could be either pre or post production, many cameras have a slow-motion settings. Slow-motion is a great effect as it allows a break for the audience from fast pace shots, it’s also a good way to focus the audiences attention on certain things. Over all her production is very effective and I will incorporate many aspects of this in my project.
  9. 9. I also loved her use of mise en scene techniques The lighting is interesting in the fashion film because it fluctuates between high and mid key lighting. I think this creates a contrasting effect which draws your attention to the different shots. I think this appeals to the audience by catching their attention; the contrast draws attention to every shot and makes the viewer not want to look away. The most noticeable aspect of mise en scene is costume which is obviously an important for a fashion film. The clothes she has made have a street style, she has not only printed great designs on her shirts but she has also effectively paired the clothes she has made with other clothing items to bring everything together.
  10. 10. THEORY: Semiotics- Roland Barthes • The first theory I want to look at is Semiotics by Roland Barthes. Semiotics are the idea that visual codes and technical codes all have a meaning. For example, a scar on a characters face, a hermeneutic code, could imply that then character is a villain. Other examples include light and good ‘guys’ and dark and villains. Obviously. I’m not going to have villains in my fashion film, but, to portray certain meanings I will have to utilise certain colours and gestures to help show what feeling I’m trying to convey. This therefor links directly into Roland's semiotics.
  11. 11. THEORY: Structuralism - Claude Lévi-Strauss • Structuralism by Claude Strauss is another theory I think could be useful to look at for my FMP project. Structuralism has a few key ideas but the main one is the use of binary oppositions. Binary oppositions are described as ‘two diametrically opposed concepts that oppose each other which end up defining each other’. A great example of this is hot and cold. An idea I had that could be good in project could be happy music with sad clothes and semiotics that infer sadness. By doing this I could strengthen the message I’m trying to display.
  12. 12. Bibliography • Lia Griffith. (2017). Website. Available: https://liagriffith.com/. Last accessed 07/01/2021. • Iris Van Herpen. (2014). Bespoke Designs. Available: https://www.irisvanherpen.com/bespoke. Last accessed 07/01/2021 • Phillipa Wilson. (2019). Instagram. Available: Instagram.com/sugar.collective. Last accessed 07/01/2021. • Various contributors. (2018). A-Level Media Studies: Theories. Available: https://lr-media.blogspot.com/2018/09/theorists-and- theories.html. Last accessed 08/01/2021. • VIVIENNE & TAMAS. (2015). Various works. Available: https://vivienneandtamas.com. Last accessed 07/01/2021.

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