1.
PERSONAL BRAND EXPLORATION
Frederick Barron
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2.
My name is Frederick Barron, and I am a
24 year old aspiring newscaster and editor
from Jacksonville, Florida. I am pursuing a
career in the news and broadcast industry
because it was the focus of my
extracurricular and leisure activities
growing up. Due to peer and instructor
feedback, I feel that a career in the voice
and video industry would best suit my
strengths. I have a history of highly
driven, motivated and ambitious work
goals, so a full time career in something I
enjoy is not a question of “if”, but instead,
“when” I get there.
IDENTITY

3.
PROFESSION
Potential Job Titles:
•Media Program Director
•Broadcast Radio Announcer
•Film/Video Editor
BRAND ARCHETYPE - My brand
is focused on entertainment
and information. Consumers of
media I produce will feel
comfortable, informed, and
engaged in a way that other
brands can’t quite reach.
Announcer and Editor for News and Media

4.
TARGET AUDIENCE
Hiring Managers at Riot Games, ESPN, Cloud9, and Radio Stations
iHeartRadio
Outreach Plan:
• Compile a reel of completed past projects,
editing highlights, and footage.
• Plan out a virtual conference call with the
correct hiring sta
ff
.
• Revisit the hiring process within 2-3 weeks of
original outreach to assure steady
communication.
Recruiters and Hiring
Managers
Maximilian Schmidt
Outreach Plan:
• Organize a portfolio of relevant works,
productions, and experience examples.
• Provide access to the above materials through a
well documented and formatted email to Riot’s
o
ffi
cial hiring site.
• Follow up on the proposal within six weeks of
initial hiring through direct messaging in Riot’s
database.
Esports Broadcast
Organizer, Riot Games
ESPN
Outreach Plan:
• Make a shareable footage compilation of past
voice and video work to be presented.
• Schedule an in-person interview appointment
with the appropriate brand representatives.
• Maintain a consistent line of communication
throughout the hiring process and beyond
through text.
Editorial Sta
ff
and Hiring
Managers

5.
GOALS
Short Term: (Immediately After Graduation, 2024)
• Connect with other professionals working in the Sports
Broadcasting
fi
eld
‣I will connect with at least 20 other Sports
Broadcasting professionals on LinkedIn by
January of 2025.
Mid Term: (2034)
• Long-term employment in a voice and video position to
expand my work portfolio and build experience.
‣I will have a portfolio of at least 50 completed
projects to display on my personal website by
December of 2034.
Long Term: (2044)
• I will establish my own business and work
independently from other brands, with the exclusion of
partnerships.
‣My personal website will have at least 100
completed projects across di
ff
erent mediums,
and have at least a 50% increase in tra
ffi
c from
my 2034 milestone.

6.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft Word Novice / Adept / Expert
Team Leadership Novice / Adept / Expert
Project Management Novice / Adept / Expert
Adobe Premier
SOFT
HARD
Novice / Adept / Expert
Adobe Audition Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Time Management Novice / Adept / Expert

7.
I help everyday listeners learn about
sports news by providing the most up-
to-date and well informed information
.
PROMISE

8.
CREDENTIALS
Work Experience:
Shipping Warehouse Manager for Petco
Kitchen Manager for Cracker Barrel
Volunteer Organizer, MegaCon Conventions
Education:
Sportscasting, B.S., Full Sail University (2024)
Leadership Roles:
Management, Cracker Barrel, Petco
Merchandising Operations, Petco
Establishing/Maintaining inter-personal
relationships, Cracker Barrel/Petco

9.
COMPETITION
AUSTIN GANN
Industry Experience:
Education:
Sportscasting BA, Full Sail University
2024
Leadership Experience:
Manager, Papa Johns
Volunteer Coordinator
Skills and Pro
fi
ciencies:
Graphic Design
Project Research
Time Management
FREDDIE BARRON
Overall Online Presence:
Very few connections, semi-professional headshot,
low amount of details on pro
fi
le, semi-active social
presence
Grade: Average, 40/100
Industry Experience:
Entry level work, contracted work,
schoolwork (~3 years)
Education:
Sportscasting BA, Full Sail University
2024
Leadership Experience:
Warehouse Manager/Project Organizer, Petco
Merchandising O
ffi
cer, Petco
Volunteer Organizer, MegaCon Conventions
Skills and Pro
fi
ciencies:
Video Editing
Merchandising
Voiceover/Broadcast Writing
Overall Online Presence:
Few connections, unprofessional headshot, low
quality/lack of details on pro
fi
le, inactive social
presence
Grade: Poor, 25/100

10.
COMPETITION
CONRAD KAUFFMAN
Noteworthy Experience:
Freelance Esports Caster
5+ Years Adobe Studio
Usher, MGM Grand
FREDDIE BARRON
HEADSHOT
Industry Experience:
Esports Caster, color + play-by-play,
(6+ years)
Education:
Marketing BA, California State
University of Monterey Bay, 2014-2018
Skills and Pro
fi
ciencies:
Video Editing
Professional Casting & Play-By-Play
Voiceover
Overall Online Presence:
100+ connections, professional headshot, medium
quality details on pro
fi
le, active social presence
Grade: Superior, 70/100
Industry Experience:
Entry level work, contracted work,
schoolwork (~3 years)
Education:
Sportscasting BA, Full Sail University
2024
Leadership Experience:
Warehouse Manager/Project Organizer, Petco
Merchandising O
ffi
cer, Petco
Volunteer Organizer, MegaCon Conventions
Skills and Pro
fi
ciencies:
Video Editing
Merchandising
Voiceover/Broadcast Writing
Overall Online Presence:
Few connections, unprofessional headshot, low
quality/lack of details on pro
fi
le, inactive social
presence
Grade: Poor, 25/100

11.
BRAND POSITION
For media consumers who need the most
up-to-date and entertaining gaming and
sports news, I provide only the most
accurate, well researched and most
informative content because people
deserve to smile during their news.

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Riot Games Hiring Fair
‣ MARCH 2025 | LOS ANGELES, CA
• ESPN Internship Program
‣ JUNE 2024 | REMOTE
• CLOUD9 ESPORTS Partnership
‣ 2025 | SANTA MONICA, CA
Digital Marketing
• Primary Content: Freelance VoiceOver and editing
• Primary Tools: YouTube, Twitch, Vimeo
• Website: All materials and
fi
nished projects published
to personal portfolio site for documentation and
professional presentation
Picture of You
Goes Here

13.
PROFESSIONAL DEVELOPMENT
Mentor
• I will be coordinating with a development recruiter
from XPLeague who has 10+ years of industry
experience, and total mastery of the full Adobe studio
and professional broadcast writing by December of
2023.
Formal Education
• Sportscasting BA, Full Sail University, 2024
Technical Skills
• Editing through Premiere and Premiere Rush,
through the Adobe Group by January 1, 2025
• Audio Processing through programs like Adobe
Audition, by January 1, 2025
• Re
fi
ne Broadcast Writing skills via the O’Reilly
Online Learning Library, by January 1, 2025
So
ft
Skills
• Leadership and subordinate development skills,
through XPLeague by and through January 1,
2030
• Time Management and project planning skills,
through XPLeague, by and through January 2026

14.
FREDERICK BARRON
You know ine
ff
ective sports news broadcasting?
Well, what I do is provide the most up-to-date and accurate facts and
stats. In fact, I am already doing this in my projects and work at Full
Sail.
“

15.
REFERENCES
Cloud9 Esports, inc. (2023, January 1). Careers and Job
Listings at Cloud9 Esports. Cloud9 Careers. Retrieved
January 6, 2023, from https://cloud9.gg/careers/
Cloud9 Esports, inc (2023, January 1). The o
ffi
cial
LinkedIn page of Cloud9 - the premiere esports
organization in the world. LinkedIn. Retrieved January
5, 2023 from https://www.linkedin.com/company/
cloud9-esports/jobs/
ESPN. (2023, January 1). Remote and In-Studio Careers
with ESPN. ESPN Careers. Retrieved January 8, 2023,
from https://jobs.disneycareers.com/espn
Glassdoor. (2023, January 1). Salary of Sports
Broadcasters in Jacksonville, Florida. Glassdoor.
Retrieved January 7, 2023, from https://
www.glassdoor.com/Salaries/sports-broadcaster-
salary-SRCH_IM416_KO0,18.htm?
clickSource=searchBtn
O*Net. (2023, January 1). Broadcast Announcers and
Radio Disc Jockeys. Retrieved January 7, 2023, from
https://www.onetonline.org/link/summary/
27-3011.00
O*Net. (2023, January 1). Film and Video Editors.
Retrieved January 7, 2023, from https://
www.onetonline.org/link/summary/27-4032.00
O*Net. (2023, January 1). Media Programming Director.
Retrieved January 7, 2023, from https://
www.onetonline.org/link/summary/27-4032.00
Riot Games (2023, January 1). Careers and Job Listings at
Riot Games, Inc. Riot Careers. Retrieved January 7, 2023,
from https://www.riotgames.com/en/work-with-us