Fresh Digital Group
The Rise of Mobile
We Strategize. We Execute. We Deliver. On All Screens.

Smartphone Penetration
Increasing
across every
demographic,
smartphone
penetration
continues to rise
as it has
increased from
31% in 2011 to
44% in 2012.
We Strategize. We Execute. We Deliver. On All Screens.

Smartphone Activities
73 69
69
Smartphone owners use
their devices for multiple 50
reasons; providing
businesses with a new 32
28
platform to acquire new
customers and increase
sales.
We Strategize. We Execute. We Deliver. On All Screens.

Smartphone Use: Where
97
83% of Smartphone Owners
83 use their device while on-
78
71 71 the-go, creating an
opportunity for businesses to
capitalize on the ubiquitous
nature of mobile.
We Strategize. We Execute. We Deliver. On All Screens.

Mobile Internet and Browsing
Reasons for
using Internet on Smartphone users value
Smartphone web access on their devices
70 to find information while on
62 the go.
60
53
We Strategize. We Execute. We Deliver. On All Screens.

Mobile Internet and Browsing
Frequency of Web
Access on Smartphone of Smartphone
Owners access the
62 internet on their
device everyday.
Rarely
Everyday
5
We Strategize. We Execute. We Deliver. On All Screens.

Local: Search and Action
Action Taken after looking for Local Info
50 50
Data suggests one third
of smartphone searches
have local intent, and the 26
21
majority are acted on
within the hour.
We Strategize. We Execute. We Deliver. On All Screens.

Mobile App
Apps represented 4 in every 5 mobile media minutes in
March 2012, providing a huge opportunity for brands to
engage with consumers via the mobile device.
U.S. Top Smartphone Properties
% Share of Time Spent by Access Method
We Strategize. We Execute. We Deliver. On All Screens.

Summary
 Mobile is:
o Growing
o Ubiquitous
o A tool for internet access
o Local
 By capitalizing on the unique
characteristics of mobile, companies
and brands can reach new customers
and strengthen relations with old ones.
We Strategize. We Execute. We Deliver. On All Screens.

Fresh Digital Group
111 John St 2nd FL
New York, NY 10038
www. freshdigitalgroup.com
Fresh Digital Group