SlideShare a Scribd company logo
1 of 15
Web Design Trends for 2012
Ollie Battams, Head of Design
Responsive web design.
Responsive web design.



• Screen resolution ranges from 320px (iPhone) to 2560px (large
  monitor) or even higher
• Fresh Egg has seen up to 15% of website users browsing the web
  via a mobile device
Responsive web design.



• Since the days of CSS2, style sheets have enjoyed some measure of
  device awareness through media types

   Example
   <link rel="stylesheet" type="text/css"
      href="core.css“ media="screen">

    <link rel="stylesheet" type="text/css"
      href="print.css“ media="print">
Responsive web design.



• W3C created media queries as part of the CSS3 specification

• Media queries allow you to target specific screen sizes and
  resolutions

   Example
    <link rel="stylesheet" type="text/css" media="screen and
       (max-device-width: 480px)" href=“styles.css">
    or
    @media screen and (max-device-width: 480px) {
       .column { float: none;
       }
    }
Responsive web design.




                         Website content
                         automatically
                         resizes to fit any
                         resolution




                         
Responsive web design.



What are the benefits?

• Users find it easier to navigate and read websites

• Websites become future proof

• Users stay on websites for longer and are more likely to come back

• Higher conversion rates = £££ 
CSS3.
CSS3.


• CSS3 offers a huge variety of new ways to create an impact with
  web designs

• CSS3 is split into ‘modules:’
     •   Selectors                     •   2D/3D Transformations
     •   Box Model                     •   Animations
     •   Backgrounds and Borders       •   Multiple Column Layout
     •   Text Effects                  •   User Interface
CSS3.


The @font-face Rule

• CSS3, web designers had to use fonts that were already installed
  on the user's computer or using a JS library like SIFR or Cufon
  or just as an image

• @font-face allows you to use any font you like (as long as you’re
  allowed to)

• The font is hosted on the website and is downloaded
  automatically when needed
CSS3.


Example

@font-face {
font-family: myFirstFont;
src: url('Sansation_Light.ttf'),
     url('Sansation_Light.eot') format("opentype"); /* IE */
}
----------------------------
div{
   font-family:myFirstFont;
}

  To create @font-face kits, go to www.fontsquirrell.com
CSS3.


Other techniques


• Google offers a service that hosts open source fonts on a CDN
  (content delivery network)




• Typekit is a paid service that also hosts open source fonts. It has a
  much wider selection of fonts
CSS3.


Text Shadow

• Reduces the need to use images for typography
• Works really well with web fonts

                              h1{
                              text-shadow: 2px 2px 2px #CCCCCC;
                              }

                              You specify the horizontal shadow, the vertical
                              shadow, the blur distance, and the colour of
                              the shadow.
CSS3.
CSS3 Borders
There are 3 border properties:

Rounded corners               Box shadow                  Border image




div{                          div{                        div{
border:2px solid;             box-shadow: 10px 10px 5px   border-image:
border-radius:25px;           #888888;                    url(border.png) 27 27 27 27
-moz-border-radius:25px; /*   }                           round round;
Firefox 3.6 and earlier */                                }
}
Any questions



  If you have any questions, please either post a comment on the
      blog, or contact us via Twitter!

More Related Content

What's hot

Be German About Your Frontend
Be German About Your FrontendBe German About Your Frontend
Be German About Your Frontend
Arush Sehgal
 
HTML5 and SVG
HTML5 and SVGHTML5 and SVG
HTML5 and SVG
yarcub
 

What's hot (12)

HTML5 for ASP.NET Developers
HTML5 for ASP.NET DevelopersHTML5 for ASP.NET Developers
HTML5 for ASP.NET Developers
 
Intro to CSS3
Intro to CSS3Intro to CSS3
Intro to CSS3
 
Presentation on CSS !!Designed By Sunaina
Presentation on CSS   !!Designed By SunainaPresentation on CSS   !!Designed By Sunaina
Presentation on CSS !!Designed By Sunaina
 
The Future of HTML Motion Design
The Future of HTML Motion DesignThe Future of HTML Motion Design
The Future of HTML Motion Design
 
Microsoft Web Matrix
Microsoft Web MatrixMicrosoft Web Matrix
Microsoft Web Matrix
 
Be German About Your Frontend
Be German About Your FrontendBe German About Your Frontend
Be German About Your Frontend
 
Css 3
Css 3Css 3
Css 3
 
Css 3
Css 3Css 3
Css 3
 
The canvas tag
The canvas tagThe canvas tag
The canvas tag
 
HTML5 and SVG
HTML5 and SVGHTML5 and SVG
HTML5 and SVG
 
Trendsetting: Web Design and Beyond
Trendsetting: Web Design and BeyondTrendsetting: Web Design and Beyond
Trendsetting: Web Design and Beyond
 
Dive into HTML5: SVG and Canvas
Dive into HTML5: SVG and CanvasDive into HTML5: SVG and Canvas
Dive into HTML5: SVG and Canvas
 

Viewers also liked

Content Marketing And Narrative
Content Marketing And NarrativeContent Marketing And Narrative
Content Marketing And Narrative
Caliber
 
Reverse engineering your competitor's social strategy social crawlytics
Reverse engineering your competitor's social strategy   social crawlyticsReverse engineering your competitor's social strategy   social crawlytics
Reverse engineering your competitor's social strategy social crawlytics
ysekand
 
#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes
Sion O'Connor
 

Viewers also liked (20)

Love at First Site - BrightonCRO Sept 2014 - No Pork Pies
Love at First Site - BrightonCRO Sept 2014 - No Pork PiesLove at First Site - BrightonCRO Sept 2014 - No Pork Pies
Love at First Site - BrightonCRO Sept 2014 - No Pork Pies
 
Introduction To Social Media Roi
Introduction To Social Media RoiIntroduction To Social Media Roi
Introduction To Social Media Roi
 
Content Marketing And Narrative
Content Marketing And NarrativeContent Marketing And Narrative
Content Marketing And Narrative
 
Reverse engineering your competitor's social strategy social crawlytics
Reverse engineering your competitor's social strategy   social crawlyticsReverse engineering your competitor's social strategy   social crawlytics
Reverse engineering your competitor's social strategy social crawlytics
 
Brightonseo presentation 2012
Brightonseo presentation 2012Brightonseo presentation 2012
Brightonseo presentation 2012
 
#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes#BrightonSEO Client Checklist for SEOs with notes
#BrightonSEO Client Checklist for SEOs with notes
 
Code is art
Code is artCode is art
Code is art
 
Content Marketing Show - A 1950s approach to content strategy
Content Marketing Show - A 1950s approach to content strategyContent Marketing Show - A 1950s approach to content strategy
Content Marketing Show - A 1950s approach to content strategy
 
The State of Pinterest
The State of PinterestThe State of Pinterest
The State of Pinterest
 
BrightonSEO: SearchBots: Lost Children or Hungry Psychopaths? What Do Searchb...
BrightonSEO: SearchBots: Lost Children or Hungry Psychopaths? What Do Searchb...BrightonSEO: SearchBots: Lost Children or Hungry Psychopaths? What Do Searchb...
BrightonSEO: SearchBots: Lost Children or Hungry Psychopaths? What Do Searchb...
 
Recycling and Reusing Content
Recycling and Reusing ContentRecycling and Reusing Content
Recycling and Reusing Content
 
Fresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and Friends
 
Conversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaignConversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaign
 
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013
 
Fresh Egg Biddable World 2014 - View Through Conversions – Not Worth The Pape...
Fresh Egg Biddable World 2014 - View Through Conversions – Not Worth The Pape...Fresh Egg Biddable World 2014 - View Through Conversions – Not Worth The Pape...
Fresh Egg Biddable World 2014 - View Through Conversions – Not Worth The Pape...
 
SMM Not S&M - Taking the Pain Out of Social Media Monitoring
SMM Not S&M - Taking the Pain Out of Social Media MonitoringSMM Not S&M - Taking the Pain Out of Social Media Monitoring
SMM Not S&M - Taking the Pain Out of Social Media Monitoring
 
20 SEO Tools You May Not Have Heard Of, But Should Be Using
20 SEO Tools You May Not Have Heard Of, But Should Be Using20 SEO Tools You May Not Have Heard Of, But Should Be Using
20 SEO Tools You May Not Have Heard Of, But Should Be Using
 
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasUnderstanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #Vividideas
 
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to MeBrighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me
 
Split testing vs personalisation: is there a winner?
Split testing vs personalisation: is there a winner?Split testing vs personalisation: is there a winner?
Split testing vs personalisation: is there a winner?
 

Similar to Website trends 2012 presentation

Web design-workflow
Web design-workflowWeb design-workflow
Web design-workflow
Peter Kaizer
 

Similar to Website trends 2012 presentation (20)

CSS3: Simply Responsive
CSS3: Simply ResponsiveCSS3: Simply Responsive
CSS3: Simply Responsive
 
Introduction to CSS3
Introduction to CSS3Introduction to CSS3
Introduction to CSS3
 
CSS3: Ripe and Ready to Respond
CSS3: Ripe and Ready to RespondCSS3: Ripe and Ready to Respond
CSS3: Ripe and Ready to Respond
 
CSS3 basics for beginners - Imrokraft
CSS3 basics for beginners - ImrokraftCSS3 basics for beginners - Imrokraft
CSS3 basics for beginners - Imrokraft
 
Html5 more than just html5 v final
Html5  more than just html5 v finalHtml5  more than just html5 v final
Html5 more than just html5 v final
 
Simply Responsive CSS3
Simply Responsive CSS3Simply Responsive CSS3
Simply Responsive CSS3
 
CSS3: Ripe and Ready to Respond
CSS3: Ripe and Ready to RespondCSS3: Ripe and Ready to Respond
CSS3: Ripe and Ready to Respond
 
Let's dig into the Omega Theme!
Let's dig into the Omega Theme!Let's dig into the Omega Theme!
Let's dig into the Omega Theme!
 
"Responsive Web Design: Clever Tips and Techniques". Vitaly Friedman, Smashin...
"Responsive Web Design: Clever Tips and Techniques". Vitaly Friedman, Smashin..."Responsive Web Design: Clever Tips and Techniques". Vitaly Friedman, Smashin...
"Responsive Web Design: Clever Tips and Techniques". Vitaly Friedman, Smashin...
 
Css3
Css3Css3
Css3
 
Web design-workflow
Web design-workflowWeb design-workflow
Web design-workflow
 
Css 3 session1
Css 3 session1Css 3 session1
Css 3 session1
 
CSS3: Are you experienced?
CSS3: Are you experienced?CSS3: Are you experienced?
CSS3: Are you experienced?
 
Responsive Web Designed for your communication and marketing needs
Responsive Web Designed for your communication and marketing needsResponsive Web Designed for your communication and marketing needs
Responsive Web Designed for your communication and marketing needs
 
Responsive Web Design (April 18th, Los Angeles)
Responsive Web Design (April 18th, Los Angeles)Responsive Web Design (April 18th, Los Angeles)
Responsive Web Design (April 18th, Los Angeles)
 
Responsive Web Design tips and tricks.
Responsive Web Design tips and tricks.Responsive Web Design tips and tricks.
Responsive Web Design tips and tricks.
 
Rwd slidedeck
Rwd slidedeckRwd slidedeck
Rwd slidedeck
 
Unit-3-CSS-BWT.pptx
Unit-3-CSS-BWT.pptxUnit-3-CSS-BWT.pptx
Unit-3-CSS-BWT.pptx
 
CSS3: Ripe and Ready
CSS3: Ripe and ReadyCSS3: Ripe and Ready
CSS3: Ripe and Ready
 
Great Responsive-ability Web Design
Great Responsive-ability Web DesignGreat Responsive-ability Web Design
Great Responsive-ability Web Design
 

More from Fresh_Egg (7)

Travel Babble
Travel Babble Travel Babble
Travel Babble
 
Travel babble june2012.pptx
Travel babble june2012.pptxTravel babble june2012.pptx
Travel babble june2012.pptx
 
Travel Babble
Travel Babble Travel Babble
Travel Babble
 
Travel babble june2012
Travel babble june2012Travel babble june2012
Travel babble june2012
 
Travel babble june2012
Travel babble june2012Travel babble june2012
Travel babble june2012
 
Travel Babble June 2012
Travel Babble June 2012Travel Babble June 2012
Travel Babble June 2012
 
Travel Babble June2012
Travel Babble June2012Travel Babble June2012
Travel Babble June2012
 

Recently uploaded

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 

Website trends 2012 presentation

  • 1. Web Design Trends for 2012 Ollie Battams, Head of Design
  • 3. Responsive web design. • Screen resolution ranges from 320px (iPhone) to 2560px (large monitor) or even higher • Fresh Egg has seen up to 15% of website users browsing the web via a mobile device
  • 4. Responsive web design. • Since the days of CSS2, style sheets have enjoyed some measure of device awareness through media types Example <link rel="stylesheet" type="text/css" href="core.css“ media="screen"> <link rel="stylesheet" type="text/css" href="print.css“ media="print">
  • 5. Responsive web design. • W3C created media queries as part of the CSS3 specification • Media queries allow you to target specific screen sizes and resolutions Example <link rel="stylesheet" type="text/css" media="screen and (max-device-width: 480px)" href=“styles.css"> or @media screen and (max-device-width: 480px) { .column { float: none; } }
  • 6. Responsive web design. Website content automatically resizes to fit any resolution 
  • 7. Responsive web design. What are the benefits? • Users find it easier to navigate and read websites • Websites become future proof • Users stay on websites for longer and are more likely to come back • Higher conversion rates = £££ 
  • 9. CSS3. • CSS3 offers a huge variety of new ways to create an impact with web designs • CSS3 is split into ‘modules:’ • Selectors • 2D/3D Transformations • Box Model • Animations • Backgrounds and Borders • Multiple Column Layout • Text Effects • User Interface
  • 10. CSS3. The @font-face Rule • CSS3, web designers had to use fonts that were already installed on the user's computer or using a JS library like SIFR or Cufon or just as an image • @font-face allows you to use any font you like (as long as you’re allowed to) • The font is hosted on the website and is downloaded automatically when needed
  • 11. CSS3. Example @font-face { font-family: myFirstFont; src: url('Sansation_Light.ttf'), url('Sansation_Light.eot') format("opentype"); /* IE */ } ---------------------------- div{ font-family:myFirstFont; } To create @font-face kits, go to www.fontsquirrell.com
  • 12. CSS3. Other techniques • Google offers a service that hosts open source fonts on a CDN (content delivery network) • Typekit is a paid service that also hosts open source fonts. It has a much wider selection of fonts
  • 13. CSS3. Text Shadow • Reduces the need to use images for typography • Works really well with web fonts h1{ text-shadow: 2px 2px 2px #CCCCCC; } You specify the horizontal shadow, the vertical shadow, the blur distance, and the colour of the shadow.
  • 14. CSS3. CSS3 Borders There are 3 border properties: Rounded corners Box shadow Border image div{ div{ div{ border:2px solid; box-shadow: 10px 10px 5px border-image: border-radius:25px; #888888; url(border.png) 27 27 27 27 -moz-border-radius:25px; /* } round round; Firefox 3.6 and earlier */ } }
  • 15. Any questions If you have any questions, please either post a comment on the blog, or contact us via Twitter!