5 real-world examples of referral landing pages. See how Dollar Shave Club, MeUndies, NatureBox and Prize Candle increase conversions for their customer referral programs. This presentation covers best practices for converting referred visitors.

1. 5 Tactics to Increase
Referral Landing Page
Conversions
Turn referred visitors
into new customers
By Tony Mariotti
@tonymariotti

2. Featuring Friendbuy partners:

3. You never get a second chance to
make a first impression.

4. For referred visitors
this is especially true.

5. When a user clicks
on a referral link

6. When a user clicks
on a referral link
and visits your site,
www.

7. When a user clicks
on a referral link
and visits your site,
what’s the
first thing
you want
them to see
www.

8. When a user clicks
on a referral link
and visits your site,
what’s the
first thing
you want
them to see
and the primary action
you want them to take?
www.

9. Think
of
referred
visitors
as
VIPs

10. They’re coming to your site because a friend
recommended your product or service
They’re already primed with ‘social proof.’
In that way, they’re special.

11. Lay out a stellar referral landing
page for these premium leads --

12. Lay out a stellar referral landing
page for these premium leads --

13. Lay out a stellar referral landing
page for these premium leads --
and they’re far more likely to
turn into customers.

14. There are several options for
engaging referred visitors.

15. There are several options for
engaging referred visitors.
Let’s take a look at five tactics
and real-world examples...

16. 1
Direct Referred Visitors
to Your Homepage

17. www.
Sending invitees to your homepage
is the simplest of strategies

18. www.
Sending invitees to your homepage
is the simplest of strategies
and a good place to start if you want to
deploy your referral program quickly.

19. 2
Present Referred
Visitors With a
Welcome Widget

20. Here’s a way to add some spice if
you’re using your homepage as the
destination for referred visitors…
www.

21. Create a welcome widget for users
who click through a referral link.
www.WELCOME!
x

22. You can do this with a
simple overlay widget.
www.SIGN UP &
GET 20% OFF!
x

23. You can do this with a
simple overlay widget.
Feature your
call to action and
offer in the copy to
help guide users
through the
conversion funnel.
www.SIGN UP &
GET 20% OFF!
x

24. does this
beautifully with a
welcome widget
that pops up over
their homepage.

25. It combines an
enticing
offer for the
friend with
email capture
functionality
for list building.

26. Even if the user
doesn’t convert,
you’ve started a
lead nurturing
relationship...
WIN / WIN!

27. 3
Generate a Dynamic
Message in Your
Referral Landing Page

28. uses session-based info
(obtained from referral link UTM parameters)
to generate dynamic
welcome messages
that display the
campaign
incentive to the
referred friend.

29. What’s more, the offer is deposited as a
session-based credit into the visitor’s
shopping cart.
$10 off has been added to your shopping bag!

30. What’s more, the offer is deposited as a
session-based credit into the visitor’s
shopping cart.
$10 off has been added to your shopping bag!
This tactic reduces friction and keeps the carrot
(offer) right in front of the prospect.

31. 4
Use a Dedicated
Referral Landing Page

32. Sending referred friends to a dedicated
landing page is a sophisticated
approach for increasing conversions.

33. The customized experience speaks to
referred visitors differently than other
visitors.

34. The customized experience speaks to
referred visitors differently than
regular customers.
The feeling of
“special treatment”
helps drive
engagement.

35. welcomes their referred
visitors with a dedicated landing page
featuring a
strong, clear
call to action.
start my risk-free trial

36. Furthermore, distracting click-able
elements (e.g. navigation, social media icons, etc.)
that can draw users
away from the
conversion
funnel
are eliminated.

37. This is a bona fide referral landing page,
with all the requisite best practices
included.

38. 5
Personalize the
Welcome Experience

39. Personalizing the welcome experience
makes the introduction feel intimate
and exclusive.

40. Dollar Shave Club features a welcome
bar at the top of their page that shows
the name of the referrer.

41. Dollar Shave Club features a welcome
bar at the top of their page that shows
the name of the referrer.
This reminds
the visiting
friend of their
personal
connection.

42. gives you the ability to
A/B test and track all of your
campaign elements to determine
which welcome experience is most
effective for turning
referred visitors into new customers.
Click here to check out Friendbuy!

43. Thanks!
For more tips and examples, visit us:
Tony Mariotti
@tonymariotti
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LinkedIn
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