2. What we wanted to do
Create a company to
Develop Software
For Food and Agribusinesses
In the area of Supply Chain
Management
3. We wanted
Logo
To explain our idea
In a subtle way
To be relevant today and
tomorrow and for many years
4. We did not want
Logo
To limit us in future
( Eg, Salesforce.com name limits the company to Sales
CRM etc )
To limit us to a technology
area
( Eg, Cloud computing will go out of fashion after a while
etc )
5. How did we start …
We Wanted
A Blue logo
With some green
With Cloud and Rain
6. Why Blue …
We did not want
Red and Green
Also, not the traditional Blue
7. Some green and movement …
Green for agribusiness
Green swoosh to indicate
movement, speed, flow of
agricultural goods, supply chain
etc
End of green swoosh shows
benefits due to flow of goods,
trade
* Swoosh design http://elbowroomdesign.com/musings/357/swoosh-abuse-the-compendium/
8. Cloud and Rain …
Cloud .. Cloud Computing
Rain .. Source of life
Rain .. Essential for Plants
Rain .. Technology not an end in
itself .. Focus on benefits of
technology
9. How long it took, who did, cost …
Design time - Two hours
Designed by - Printo, Bangalore
Cost - 1500 Rs ( about 30 US$ )
Edges of letters look like rain
droplets
* Text written in Tekton Pro font
* Actual design took two hours but we thought about it for long
10. What does FrontalRain mean …
Type of Rainfall
The name frontal rainfall is
derived from the fact that the
rainfall occurs when the masses
of warm and cold air meet which
causes a front
Intense rain falls over a wide
area
* Source wikipedia.org
11. What does FrontalRain mean to us …
Individuals with different skill
sets work together to Innovate
Which brings benefit for a
large population
With great intensity
12. What else is there in the logo …
Happy people
Flowering plants
13. What else is there in the logo …
What this means to us
Strive to make people happy
Spread new ideas
Trigger growth
14.
15. INTERMISSION
* Google Translate - Hindi -> English - Movie continues my friend ..
16. FrontalRain Software …
When the usage increased
Users started addressing the
software in many different ways ..
Your software, FrontalRain
Software, Web Software, Internet
software etc
17. FrontalRain Software ...
We realized that it was not easy to
say – FrontalRain Software
We felt the need to separate the
name of the Company and the
name of the software
18. Purpose of FrontalRain Software
Help Agribusinesses
Agribusinesses in every stage of
supply chain
19. Logo for the product
We wanted to retain some
elements of the parent logo
TM
To show the collaborative
element of the supply chain
Rain from FrontalRain and
+ to indicate collaborative
nature .. became Rain+
Note: Rain+ Trademark of FrontalRain Technologies
20. Software for every stage in the Agri supply chain
Help Agribusiness to grow by
following the strategy of their Growing
choice Processing
One product – grow by building core Stocking
competency
Trading
Combination of products – Grow by
Serving
way of forward or backward
integration
Combination of products – Grow by
networking with different players
21. Purpose of FrontalRain Software
Came up with simple
Growing - Grow
Easy to remember
Processing - Make
Short words Stocking - Move
To show the stage of the supply Trading - Trade
chain Serving - Serve
23. "What's in a name? That which we call a rose
By any other name would smell as sweet.“
Shakespeare, Romeo and Juliet
* Google Translate - Hindi -> English - Movie continues my friend ..
