Effective Websites for Reaching Teens and Young Adults is part of Fuse’s ongoing Youth Culture Insights Series to educate those who wish to speak more effectively to teens and young adults. The series includes information on media behavior, social media, design, web strategy, the future concerns of millennials, and other relevant topics for marketers trying to reach this demographic. For more white papers in this series, go to http://www.facebook.com/FuseLLC.

1. YOUTH CULTURE INSIGHTS SERIES
NOTE Fuse has developed an ongoing
Youth Culture Insights Series to
Myth
educate those who wish to speak It is a myth that teens and young adults are looking for the simplest and most efficient website
more effectively to teens and young experience. And given the importance of a brand’s website as among the first introductions to young
adults. The series includes consumers, it is critical for the brand to present its unique features through compelling website
information on media behavior, social content, distinct site design and an interesting user experience.
media, design, web strategy, the
future concerns of millennials, and
other relevant topics for marketers Truth
trying to reach this demographic.
Youth culture values not only authentic, relevant content, but also good design. Creating an informative
and intriguing online user experience creates favorable opinions with Millennials. Teens and young
adults appreciate and expect clear communication that provides a sense of a brand’s personality. And
ABOUT Founded in 1995, Fuse is a leading
youth culture marketing agency that
there’s no better tool than good design to make detailed information understandable and unique to that
FUSE connects brands with teens and
brand. A user’s first impression is created within seconds of landing on the homepage, so leading with
the brand’s strongest attributes is key. This is best achieved through a distinguished design that
young adults. Fuse provides brand embodies the brand’s essence, combined with solid information architecture. When executed
strategy, event marketing, PR, successfully, teens and young adults will not only get a sense of what the brand is about, but they’ll also
design, social media, and digital be more likely to become immersed in their visit and click beyond just the baseline information they
services to brands and companies came in search of. This will result in increased page views and added time on the site.
that include Mountain Dew,
Gatorade, Harley-Davidson, P&G,
Gillette, Nike, and others.
Implications for Brands
A website is an opportunity to make a memorable first impression and demonstrate a brand’s unique
qualities. Communicating these qualities through easy-to-digest content that is well designed can set
a brand apart from its competitors. Integrating a rich narrative into the website will provide affirmation
FIND US ONLINE to consumers that a brand can offer what they’re looking for. Teen and young adult consumers need to
fusemarketing.com
be able to emotionally connect to a brand – and a good website helps achieve this.
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