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ArcSoft - Imaging + Communications: Driving Consumer Interactions of the Future

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FutureM 2013 session with ArcSoft

Speaker:
Todd Peters
President of North America, ArcSoft

Powerful mobile device imaging technology is transforming the way people interact, work and learn. “Smart” imaging combines pattern, face and gesture recognition technologies to provide new services tailored to the consumer at the exact moment of relevance. This is creating exciting new business opportunities by putting highly digestible information in consumers’ hands. Todd Peters, ArcSoft's President, N.A, will discuss the impact of smartphone imaging technology as a driving force for future consumer engagement on mobile devices.

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ArcSoft - Imaging + Communications: Driving Consumer Interactions of the Future

  1. 1. SESSION PARTNER Imaging Communications Driving Consumer Interactions of the Future VISIONARY SPONSORS INNOVATOR SPONSORS TALK ABOUT US! #FUTUREM #EDITYOURSESSION #ARCSOFT
  2. 2. My Background
  3. 3. Technology in more than 1billion mobile phones
  4. 4. Customers & Partners
  5. 5. Intelligent Imaging The power of sophisticated algorithms Overcoming the challenges of imaging in difficult conditions. Unleashing creativity with features that perfect and enhance. Working to banish bad photos and video, once and for all.
  6. 6. Imaging Revolution 600 million smartphones & mobile devices with vision-based gesture brain processes images 60,000 times faster than text 2.7 billion cameras in mobile devices by 2018
  7. 7. In just 2 years, Instagram gained 50 million users and 1 billion photos have been uploaded. A new viewer is gained every second. 5 Vines are tweeted every second. In 3 years, Pinterest has gained 70 million users. 500 millions photos are uploaded on Facebook every day.
  8. 8. Intelligent Imaging Facial Recognition Technology Gesture Technology Low-Light Video Technology
  9. 9. Where are we going? Targeted billboard advertising Preview clothing or haircut options Motion triggered animated ads Rich content triggered by eye movement Smart TV
  10. 10. Technologies that don’t feel intrusive Powerful visual communication, delivered at the exact moment of relevance Unprecedented consumer engagement Intelligent Imaging & the Future of Marketing
  11. 11. Call to Action Be Bold & Innovative Throw Out the Rule Book Consumers’ Brains Are Wired for Images
  12. 12. Intelligent Imaging Todd Peters PRESIDENT, NORTH AMERICA @ToddPetersWA

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