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SESSION PARTNER

Digital SMACdown :
How social, mobile, analytics & cloud
technologies are driving innovation and
producti...
TEAM MARKETING MAVERICKS
TEAM DIGITAL DYNAMOS
DISCLAIMER

The ideas presented are only meant to present mock scenarios for
the purposes of the Future M show.
BJ’s Whole...
ABOUT BJ’s
BJ’s Wholesale Club Business Challenge

BJ’s Wholesale Club provides high-quality, brand name merchandise
at great prices....
Key Consumer Segments

8

© Ayantek, LLC Confidential
Strategy

Identifying new ways to enhance member value and the shopping
experience are key to the future of marketing. Usi...
TEAM DIGITAL DYNAMOS
ABOUT iROBOT
About iRobot

iRobot designs and builds robots. These robots are used in a wide
variety of applications and industries fro...
GOALS &
STAKEHOLDERS
APPLICATIONS

HOME | DEFENSE & SECURITY | COMMERCIAL | EDUCATORS

GOALS

•

Creating awareness about robotics in
general

...
Engaging

Inspirational

Memorable
CAMPAIGN
OVERVIEW
MyBOT
MyBOT VIDEO
CONTEST
MyBOT ONLINE
GAME CHALLENGE
ENGINEERS, INVENTORS
& ENTREPRENEURS
Header
Header

2014
SOCIAL
GAMIFICATION

MOBILE VIDEO
CAPTURES

SOCIAL
ENGAGEMENT

MULTI-LINGUAL
EXPERIENCE

SOCIAL
INVENTION

CONCEPT
COLLABO...
THANK YOU!
YOU ARE THE ULTIMATE JUDGE!
TEXT (240)-492-SMAC (7622)
VOTE FOR THE MARKETING MAVERICKS TEXT 1
VOTE FOR THE DIGITAL DYNAMO...
THANK YOU!
VISIT AYANTEK.COM
TO SEE FOOTAGE OF
TODAY’S EVENT
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity
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Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity

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Publicado el

FutureM 2013 session with Ayantek

Speakers:
Steffan Berelowitz
Founder & CEO, Bluetrain Mobile

Brett Borgeson
Assistant Vice President, Practice Development, Ayantek

Dan Flanigan
Vice President of Products, Percussion Software

John Moran
President, Blue Wave Marketing

Praveen Ramanathan
President & CEO, Ayantek

Jan Rimmel
Multi-Channel Marketing Consultant, Market Leaders


Publicado en: Tecnología, Empresariales
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Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity

  1. 1. SESSION PARTNER Digital SMACdown : How social, mobile, analytics & cloud technologies are driving innovation and productivity VISIONARY SPONSORS INNOVATOR SPONSORS TA L K A B O U T U S ! # F U T U R E M # S M A C d o w n
  2. 2. TEAM MARKETING MAVERICKS
  3. 3. TEAM DIGITAL DYNAMOS
  4. 4. DISCLAIMER The ideas presented are only meant to present mock scenarios for the purposes of the Future M show. BJ’s Wholesale Club and iRobot neither reject nor endorse any of the content presented herewith. 5 © Ayantek, LLC Confidential
  5. 5. ABOUT BJ’s
  6. 6. BJ’s Wholesale Club Business Challenge BJ’s Wholesale Club provides high-quality, brand name merchandise at great prices. They continually look for new ways to enhance customer experience and value for their members online and offline. “How can they utilize data and emerging technology platforms to serve up timely and relevant offers and rewards that will enhance customer satisfaction and drive sales?” 7 © Ayantek, LLC Confidential
  7. 7. Key Consumer Segments 8 © Ayantek, LLC Confidential
  8. 8. Strategy Identifying new ways to enhance member value and the shopping experience are key to the future of marketing. Using data to provide timely and relevant offers and rewards though social and mobile will delight members and drive sales. • Utilize Social Media to enhance awareness, interest and social sharing • Utilize past purchase data to serve up relevant, timely offers and rewards • Use mobile engagement to provide ease and convenience in shopping • Integrate promotions so they can be accessed across any channel and optimized to meet business needs 9 © Ayantek, LLC Confidential
  9. 9. TEAM DIGITAL DYNAMOS
  10. 10. ABOUT iROBOT
  11. 11. About iRobot iRobot designs and builds robots. These robots are used in a wide variety of applications and industries from the home, to commercial applications in healthcare, education, commercial, defense & security. Challenge Question With such a broad spectrum of application usage and diverse audience set, the challenge for iRobot is to institute a cohesive Digital Marketing Strategy including content, brand, and technology that Leverages the SMAC Stack and meets the needs of all stakeholders. “How can iRobot accomplish this?” 21 © Ayantek, LLC Confidential
  12. 12. GOALS & STAKEHOLDERS
  13. 13. APPLICATIONS HOME | DEFENSE & SECURITY | COMMERCIAL | EDUCATORS GOALS • Creating awareness about robotics in general • • 23 Build Brand Awareness about iRobot Sell more products! © Ayantek, LLC Confidential
  14. 14. Engaging Inspirational Memorable
  15. 15. CAMPAIGN OVERVIEW
  16. 16. MyBOT
  17. 17. MyBOT VIDEO CONTEST
  18. 18. MyBOT ONLINE GAME CHALLENGE
  19. 19. ENGINEERS, INVENTORS & ENTREPRENEURS
  20. 20. Header
  21. 21. Header 2014
  22. 22. SOCIAL GAMIFICATION MOBILE VIDEO CAPTURES SOCIAL ENGAGEMENT MULTI-LINGUAL EXPERIENCE SOCIAL INVENTION CONCEPT COLLABORATION QUALITY OF ENGINEERING ONDEMAND SCALABILITY
  23. 23. THANK YOU!
  24. 24. YOU ARE THE ULTIMATE JUDGE! TEXT (240)-492-SMAC (7622) VOTE FOR THE MARKETING MAVERICKS TEXT 1 VOTE FOR THE DIGITAL DYNAMOS TEXT 2
  25. 25. THANK YOU! VISIT AYANTEK.COM TO SEE FOOTAGE OF TODAY’S EVENT

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