1.
SESSION PARTNER
Digital SMACdown :
How social, mobile, analytics & cloud
technologies are driving innovation and
productivity
VISIONARY SPONSORS
INNOVATOR SPONSORS
TA L K A B O U T U S ! # F U T U R E M # S M A C d o w n

2.
TEAM MARKETING MAVERICKS

3.
TEAM DIGITAL DYNAMOS

4.
DISCLAIMER
The ideas presented are only meant to present mock scenarios for
the purposes of the Future M show.
BJ’s Wholesale Club and iRobot neither reject nor endorse any of
the content presented herewith.
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© Ayantek, LLC Confidential

5.
ABOUT BJ’s

6.
BJ’s Wholesale Club Business Challenge
BJ’s Wholesale Club provides high-quality, brand name merchandise
at great prices. They continually look for new ways to enhance
customer experience and value for their members online and offline.
“How can they utilize data and emerging technology platforms to
serve up timely and relevant offers and rewards that will enhance
customer satisfaction and drive sales?”
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© Ayantek, LLC Confidential

7.
Key Consumer Segments
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© Ayantek, LLC Confidential

8.
Strategy
Identifying new ways to enhance member value and the shopping
experience are key to the future of marketing. Using data to
provide timely and relevant offers and rewards though social and
mobile will delight members and drive sales.
• Utilize Social Media to enhance
awareness, interest and social sharing
• Utilize past purchase data to serve up
relevant, timely offers and rewards
• Use mobile engagement to provide ease and
convenience in shopping
• Integrate promotions so they can be accessed
across any channel and optimized to meet
business needs
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© Ayantek, LLC Confidential

9.
TEAM DIGITAL DYNAMOS

10.
ABOUT iROBOT

11.
About iRobot
iRobot designs and builds robots. These robots are used in a wide
variety of applications and industries from the home, to commercial
applications in healthcare, education, commercial, defense & security.
Challenge Question
With such a broad spectrum of application usage and diverse
audience set, the challenge for iRobot is to institute a
cohesive Digital Marketing
Strategy including content, brand, and technology
that Leverages the SMAC Stack and meets the needs of all
stakeholders.
“How can iRobot accomplish this?”
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© Ayantek, LLC Confidential

12.
GOALS &
STAKEHOLDERS

13.
APPLICATIONS
HOME | DEFENSE & SECURITY | COMMERCIAL | EDUCATORS
GOALS
•
Creating awareness about robotics in
general
•
•
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Build Brand Awareness about iRobot
Sell more products!
© Ayantek, LLC Confidential

14.
Engaging
Inspirational
Memorable

15.
CAMPAIGN
OVERVIEW

16.
MyBOT

17.
MyBOT VIDEO
CONTEST

18.
MyBOT ONLINE
GAME CHALLENGE

19.
ENGINEERS, INVENTORS
& ENTREPRENEURS

20.
Header

21.
Header
2014

22.
SOCIAL
GAMIFICATION
MOBILE VIDEO
CAPTURES
SOCIAL
ENGAGEMENT
MULTI-LINGUAL
EXPERIENCE
SOCIAL
INVENTION
CONCEPT
COLLABORATION
QUALITY OF
ENGINEERING
ONDEMAND
SCALABILITY

23.
THANK YOU!

24.
YOU ARE THE ULTIMATE JUDGE!
TEXT (240)-492-SMAC (7622)
VOTE FOR THE MARKETING MAVERICKS TEXT 1
VOTE FOR THE DIGITAL DYNAMOS TEXT 2

25.
THANK YOU!
VISIT AYANTEK.COM
TO SEE FOOTAGE OF
TODAY’S EVENT