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Culture Matters: The Essential Elements of a Winning Organization
Ralph Folz (@ralphfolz), CEO, WordStream
Kory Kolligian COO, Altitude
Highly engaged and satisfied employees contribute to the growth and success of an organization. Just walk into a company where culture and values are held to a high standard and employee engagement oozes from every corner. Last year revenues increased by an average of 22.2% for the 2014 Fortune 100 Best Companies to Work For. And according to the Bureau of Labor Statistics, these same companies added new employees at rate that was five times higher than the national average. Join us as we discuss strategies to develop a positive and productive work culture.
A brief insight into the design and innovation
Culture makes a big
difference in attracting and
retaining great people.
Powerful tools to minimize blind spots.
Observe what is going on around you:
What’s causing people to leave, or
compelling them to stay?
Listen to people who care about others:
If you don’t know what you stand for,
it’s difficult to create true connections.
Purpose and Values
Make them meaningful
and understandable. Use
them to guide how you work,
communicate and evaluate
Nurture your sphere of influence:
Your interactions with people will
inform their interactions with others,
and others . . . .
Transparency and forthright
communication engender trust
There is no substitute.
Democracy in the workplace
promotes empowerment and
freedom, and minimizes fear
A learning culture fuels growth
and stimulates development.
How does your business succeed?
Teach people your business model
and how the company makes money. It will
enable them to better understand the value
of their contributions.
Culture Matters: The Essential Elements
of a Winning Organization
# F U T U R EM
RALPH FOLZ, WORDSTREAM
Just walk into a company where culture and
values are held to a high standard and
employee engagement oozes from every
corner. Last year revenues increased by an
average of 22.2% for the 2014 Fortune 100
Best Companies to Work For.
• What does it mean to have core values?
• Where do they come from?
• How do we go about setting them up?
My Core Values Journey
Multiple Iterations of
(lots of lessons learned)
Mold / Build a Culture
Mega Sized Company
Many Brands and
• Customer Acquisition for Small & Medium Businesses
in 20 Minutes per Week
• One of Boston’s fastest growing companies: 110
• $25M raised to date
Core Values: An Approach
Victor got approval for our Google+ vanity name (now
+wordstream instead of a list of 60 characters). Larry
asked him “Can you do a blog post on it?” It wasn’t in
Victors objectives, and he has a ton to do, but he says “of
course, I’ll take care of it”
Customer calls in, they
only speak Spanish. Nefer
speaks Spanish, but he is
on another call. Erin does
her best (she lived in
Miami) and has a
conversation with the
customer and helps them
CORE PURPOSE: To bring the power of search
marketing, to businesses of all sizes
• We incorporate our values into
everything we do.
• Employee recognition system, reviews,
• We have created great collateral and
reminders to drive home the values
• One of the most important things. Period.
• They can’t be fake. You are your core
values, your core values are you.
• They must be enforced!
• Engage your staff – at all levels
• Make them real – Live the core values.