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FutureM 2014 - Culture Matters: The Essential Elements of a Winning Organization

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FutureM 2014

Culture Matters: The Essential Elements of a Winning Organization

Speakers:
Ralph Folz (@ralphfolz), CEO, WordStream
Kory Kolligian COO, Altitude

Highly engaged and satisfied employees contribute to the growth and success of an organization. Just walk into a company where culture and values are held to a high standard and employee engagement oozes from every corner. Last year revenues increased by an average of 22.2% for the 2014 Fortune 100 Best Companies to Work For. And according to the Bureau of Labor Statistics, these same companies added new employees at rate that was five times higher than the national average. Join us as we discuss strategies to develop a positive and productive work culture.

Publicado en: Empresariales
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FutureM 2014 - Culture Matters: The Essential Elements of a Winning Organization

  1. 1. Culture Matters: The Essential Elements of a Winning Organization # F U T U R EM Kory Kolligian @Altitude_Inc COO Altitude Ralph Folz @ralphfolz CEO WordStream
  2. 2. Culture Matters: The Essential Elements of a Winning Organization # F U T U R EM Kory Kolligian, Altitude
  3. 3. #FUTUREM Kory’s video.
  4. 4. A brief insight into the design and innovation consulting industry. #FUTUREM
  5. 5. Culture makes a big difference in attracting and retaining great people. #FUTUREM
  6. 6. Powerful tools to minimize blind spots. Observe what is going on around you: What’s causing people to leave, or compelling them to stay? Listen to people who care about others: If you don’t know what you stand for, it’s difficult to create true connections. #FUTUREM
  7. 7. Purpose and Values #FUTUREM Make them meaningful and understandable. Use them to guide how you work, communicate and evaluate success.
  8. 8. Nurture your sphere of influence: Your interactions with people will inform their interactions with others, and others . . . . #FUTUREM
  9. 9. #FUTUREM Transparency and forthright communication engender trust and commitment. There is no substitute.
  10. 10. #FUTUREM Democracy in the workplace promotes empowerment and freedom, and minimizes fear and control.
  11. 11. A learning culture fuels growth and stimulates development. #FUTUREM
  12. 12. How does your business succeed? Teach people your business model and how the company makes money. It will enable them to better understand the value of their contributions. #FUTUREM
  13. 13. Thank you. #FUTUREM
  14. 14. Culture Matters: The Essential Elements of a Winning Organization # F U T U R EM RALPH FOLZ, WORDSTREAM @ralphfolz
  15. 15. Just walk into a company where culture and values are held to a high standard and employee engagement oozes from every corner. Last year revenues increased by an average of 22.2% for the 2014 Fortune 100 Best Companies to Work For. • What does it mean to have core values? • Where do they come from? • How do we go about setting them up? Living them? #FUTUREM
  16. 16. My Core Values Journey #FUTUREM Founder Multiple Iterations of Core Values (lots of lessons learned) Non-Founder Joined Mid-Stream Mold / Build a Culture & Values Acquired In Mega Sized Company Many Brands and Identities
  17. 17. • Customer Acquisition for Small & Medium Businesses in 20 Minutes per Week • One of Boston’s fastest growing companies: 110 Employees today • $25M raised to date #FUTUREM
  18. 18. Form a committee (good cross-section) #FUTUREM Homework, Readings, Moderated Session Define our Core Purpose Story Telling Draft of Values, Feedback, Repeat Making Them Real Core Values: An Approach
  19. 19. Victor got approval for our Google+ vanity name (now +wordstream instead of a list of 60 characters). Larry asked him “Can you do a blog post on it?” It wasn’t in Victors objectives, and he has a ton to do, but he says “of course, I’ll take care of it” #FUTUREM Customer calls in, they only speak Spanish. Nefer speaks Spanish, but he is on another call. Erin does her best (she lived in Miami) and has a conversation with the customer and helps them out.
  20. 20. CORE PURPOSE: To bring the power of search marketing, to businesses of all sizes #FUTUREM
  21. 21. Roll-Out • We incorporate our values into everything we do. • Employee recognition system, reviews, interviewing, etc. • We have created great collateral and reminders to drive home the values #FUTUREM
  22. 22. More Examples #FUTUREM
  23. 23. Core Values • One of the most important things. Period. • They can’t be fake. You are your core values, your core values are you. • They must be enforced! • Engage your staff – at all levels • Make them real – Live the core values. #FUTUREM

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