SlideShare Descubrir Buscar Tú

FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

Próxima SlideShare

Cargando en…5

FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

986 visualizaciones

FutureM

Seguir

Publicado el 23 de oct. de 2014

FutureM 2014

TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

Speakers:
Jessica Gioglio (@savvybostonian) Social Media Manager, Dunkin' Donut
Mike Proulx (@McProulx) EVP – Director of Social Media, Hill Holliday

When it comes to television today, just one screen isn’t enough. How do brands engage hungry consumers on the first, second, (and third) screens to drive loyalty while entertaining at the same time?
In this fireside chat, Dunkin’ Donuts and Hill Holliday reveal the secret ingredient for Social TV success with a peek behind-the-scenes at Dunkin’s innovative TV and media integrations.

Publicado en: Empresariales

Inicia sesión para ver los comentarios

Jessica Gioglio , Author | Speaker | Leading Digital & Social Strategist | Strategic Alliances - Sprinklr | Startup Stir London at Sprinklr
Hace 5 años

Visualizaciones

Visualizaciones totales

986

En SlideShare

De insertados

Número de insertados

Acciones

Compartido

Descargas

Comentarios

Recomendaciones

FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

1. “TV with a Turbo Shot” +
2. #SocialTV
3. #DDFieldPass
4. + +
5. original play
6. immediate reactions
7. #DDTopChef
8. (Add in pics of submissions)
9. #DDRedCarpet
10. SHARK WEEK RUNS ON DUNKIN #DDSharkWeek
11. Thanks! @savvybostonian @McProulx