WeVision is the new paradigm that provides media executives, producers and advertisers with the business and creative principles for how online media should engage, communicate and connect with their audiences. It is based on Futurescape’s research of successful Web TV and transmedia shows including Kevin Rose’s Diggnation and Felicia Day’s The Guild.
In this PDF, you can read the full introduction from the WeVision report, see a sample screenshot page from the hit interactive teen drama Sofia’s Diary on Bebo and find out more about the report with the table of contents and press coverage from Variety Video Business.
Brand sponsors referenced in the full report include: Adagio Teas, Blackberry, Clinique, Herbal Essences, Microsoft’s Xbox Live, Orange and more.