The document discusses building referrals for the holiday season and beyond. It summarizes a panel discussion on referral programs featuring representatives from Extole and Kipling. Key points from referral programs discussed include optimizing programs across devices and touchpoints in the customer journey, leveraging the offline effect of in-store promotions, and learning from advocates to improve programs. Case studies showed higher referral rates and revenues when customers were directly asked to refer by phone versus online-only. Extole provides support to help customers maximize their referral programs.
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Touchpoints:
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Extole:
@extoleinc
Jen
Gray:
@jleen18
Alicia
FiorleCa:
@AliciaFiorleCa
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About
Retail
TouchPoints
ü Launched in 2007
ü Over 30,000 retail subscribers
ü To provide executives with relevant,
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Panelists
MODERATOR:
Alicia
Fiorle9a
Senior
Editor,
Retail
Touchpoints
Jen
Gray
Director
of
MarkeGng
Extole
@jleen18
Yvahn
MarGn
Sr.
Manager,
Digital
MarkeGng
Kipling
@yvahn
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