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#C2C15
2015	
  Annual	
  Killer	
  Content	
  Awards	
  
#C2C15	
  
Category:	
  Measurable  ROI  |  Company:  Marketo
Results:	
  	
  
§  40,791  downloads  since  June  2014
§...
#C2C15	
  
Category:	
  Influencer  Campaign  |  Company:  TopRank  Online  MarkeIng
Results:	
  	
  
Over  the  45-­‐day  ...
#C2C15	
  
Category:	
  Buyer-­‐Focused  Content  |  Company:  MicrosoW  Visual  Studio
Results:	
  	
  
§  7,200  concur...
#C2C15	
  
Category:	
  Nurture  Campaign  |  Company:  QuinIq
Results:	
  	
  
§  Nurture  email  open  rates  improved ...
#C2C15	
  
Category:	
  Nurture  Campaign|  Company:  Dell
Results:	
  	
  
§  Reduced  email  producIon  Ime  by  30%
§...
#C2C15	
  
Category:	
  Measurable  ROI  |  Company:  Experian  MarkeIng  Services
Results:	
  	
  
§  8,978  downloads  ...
#C2C15	
  
Category:	
  MulI-­‐Touch  Campaign  |  Company:  Offerpop
Results:	
  	
  
§  Up  to  1,650  people  registere...
#C2C15	
  
Category:	
  Buyer-­‐Focused  Content  |  Company:  Glassdoor
Results:	
  	
  
§  Top-­‐performing  E-­‐book  ...
#C2C15	
  
Category:	
  Buyer-­‐Focused  Content  |  Company:  Lahce  Engines
Results:	
  	
  
§  Among  the  most-­‐shar...
#C2C15	
  
Category:	
  InteracIve  Content  |  Company:  Penton
Results:	
  	
  
§  63,354  page  views
§  345  Faceboo...
#C2C15	
  
Category:	
  Nurture  Campaign  |  Company:  SAP  &  Avnet
Results:	
  	
  
§  30  new  resellers  parIcipaIng...
#C2C15	
  
Category:	
  InteracIve  Content  |  Company:  The  Trade  Desk
Results:	
  	
  
§  276,184  impressions
§  2...
#C2C15	
  
Category:	
  Buyer-­‐Focused  Content  |  Company:  EMC
Results:	
  	
  
§  Page  views  increased  by  55%  m...
#C2C15	
  
Category:	
  MulI-­‐Touch  Campaign  |  Company:  Optum
Results:	
  	
  
§  Over  4.9  million  impressions
§...
#C2C15	
  
Category:	
  MulI-­‐Touch  Campaign  |  Company:  InfluiIve
Results:	
  	
  
§  BAM!TV  was  viewed  by  approx...
#C2C15	
  
Category:	
  Influencer  Campaign|  Company:  Cision
Results:	
  	
  
§  209,673  views  on  SlideShare
§  11 ...
#C2C15	
  
Category:	
  InteracIve  Content  |  Company:  Unitrends
Results:	
  	
  
§  300  converted  leads,  185  of  ...
#C2C15	
  
Category:	
  CombinaIon  of  Paid,  Earned,  And  Owned  Media  |  Company:  Panasonic
Results:	
  	
  
§  53 ...
#C2C15	
  
Category:	
  Buyer-­‐Focused  Content  |  Company:  Trapit
Results:	
  	
  
§  More  than  10,000  top-­‐of-­‐...
#C2C15	
  
Category:	
  Rebranding  Campaign|  Company:  Seagate
Results:	
  	
  
§  Connect  with  buyers  who  have  di...
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2015 Killer Content Awards

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During the 2015 B2B Content2Conversion Conference, Demand Gen Report hosted the annual Killer Content Awards!

#C2C15 #KillerContent

Publicado en: Marketing

2015 Killer Content Awards

  1. 1. #C2C15 2015  Annual  Killer  Content  Awards  
  2. 2. #C2C15   Category:  Measurable  ROI  |  Company:  Marketo Results:     §  40,791  downloads  since  June  2014 §  3,847  new  names  gained  in  paid  programs §  522  shares  on  social  media §  1,664  new  sales  opportuniIes  associated   with  the  asset
  3. 3. #C2C15   Category:  Influencer  Campaign  |  Company:  TopRank  Online  MarkeIng Results:     Over  the  45-­‐day  program  leading  up  to  the   Content  MarkeIng  World: §  145,000  views  on  SlideShare §  20,000+  views  on  the  TopRank  Blog §  13,000  social  shares §  2,000+  PDF  downloads   Online Marketing TopRank ®
  4. 4. #C2C15   Category:  Buyer-­‐Focused  Content  |  Company:  MicrosoW  Visual  Studio Results:     §  7,200  concurrent  users;  30,500  live  streams;   81,471  site  visits;  180,169  page  views;  and   2,795  click-­‐throughs  on  the  day  of  the  launch §  More  than  50%  of  site  visitors  return  to   access  on-­‐demand  content §  Approximately  1,500  clicks  to  download   Visual  Studio
  5. 5. #C2C15   Category:  Nurture  Campaign  |  Company:  QuinIq Results:     §  Nurture  email  open  rates  improved  to   23.9% §  Nurture  email  click  rates  increased  to  6.5% §  Nurture  email  click-­‐to-­‐open  rates  improved   to  27.9% §  132%  increase  in  mulI-­‐touch  abribuIon   for  nurture  programs
  6. 6. #C2C15   Category:  Nurture  Campaign|  Company:  Dell Results:     §  Reduced  email  producIon  Ime  by  30% §  Average  25%  open  rates §  4.8%  click-­‐through  rates §  35%  increase  in  conversion  rates  to   pipeline §  Tripled  the  average  order  values  for   nurtured  contacts
  7. 7. #C2C15   Category:  Measurable  ROI  |  Company:  Experian  MarkeIng  Services Results:     §  8,978  downloads   §  4,154  opt  ins   §  359  leads
  8. 8. #C2C15   Category:  MulI-­‐Touch  Campaign  |  Company:  Offerpop Results:     §  Up  to  1,650  people  registered  for  the   StaycaIon  program  and  blogs §  38.8%  email  open  rate §  7,013  new  sales  leads  from  gated  content §  221%  ROI  on  total  ad  spend  
  9. 9. #C2C15   Category:  Buyer-­‐Focused  Content  |  Company:  Glassdoor Results:     §  Top-­‐performing  E-­‐book  out  of  15  E-­‐books §  27%  of  leads  and  28%  of  pipeline  from   content  in  2014 §  48%  of  closed  revenue
  10. 10. #C2C15   Category:  Buyer-­‐Focused  Content  |  Company:  Lahce  Engines Results:     §  Among  the  most-­‐shared  pieces  of  content   by  the  sales  team §  More  than  200  gated  downloads §  Influenced  more  than  24  opportuniIes  
  11. 11. #C2C15   Category:  InteracIve  Content  |  Company:  Penton Results:     §  63,354  page  views §  345  Facebook  referrals §  2,387  YouTube  views  for  the  video  recaps §  3,279  unique  leads
  12. 12. #C2C15   Category:  Nurture  Campaign  |  Company:  SAP  &  Avnet Results:     §  30  new  resellers  parIcipaIng  in  the   program  to  date §  More  than  5,450  qualified  prospects §  Generated  more  than  500  markeIng   qualified  leads §  23  sales  appointments  made  with   execuIve  decision-­‐makers
  13. 13. #C2C15   Category:  InteracIve  Content  |  Company:  The  Trade  Desk Results:     §  276,184  impressions §  2,062  clicks  on  video  ad §  83  new  contacts §  18%  open  rate  on  prospect  emails
  14. 14. #C2C15   Category:  Buyer-­‐Focused  Content  |  Company:  EMC Results:     §  Page  views  increased  by  55%  month-­‐over-­‐ month §  Leads  increased  by  100% §  More  than  $12  million  in  bookings  revenue
  15. 15. #C2C15   Category:  MulI-­‐Touch  Campaign  |  Company:  Optum Results:     §  Over  4.9  million  impressions §  More  than  5,300  form  submissions §  89%  open  rate §  $4.9  million  in  close/won  business
  16. 16. #C2C15   Category:  MulI-­‐Touch  Campaign  |  Company:  InfluiIve Results:     §  BAM!TV  was  viewed  by  approximately   1,500  people  in  the  first  24  hours §  49  direct  opportuniIes  from  one  E-­‐book §  More  than  $990,000  in  sales  pipeline  the   first  six  months §  2,400%  ROI influitiveadvocate marketing experts influitive
  17. 17. #C2C15   Category:  Influencer  Campaign|  Company:  Cision Results:     §  209,673  views  on  SlideShare §  11  Twiber  influencers,  and  a  combined   following  of  two  million  people,  shared  the   content §  600  sales  leads
  18. 18. #C2C15   Category:  InteracIve  Content  |  Company:  Unitrends Results:     §  300  converted  leads,  185  of  which  were   net  new §  $300,000  in  new  sales  pipeline §  $32,000  of  the  new  sales  pipeline  has   since  closed/won
  19. 19. #C2C15   Category:  CombinaIon  of  Paid,  Earned,  And  Owned  Media  |  Company:  Panasonic Results:     §  53  million  tradiIonal  earned  media   impressions  generated §  More  than  450,000  social  earned  media   impressions  generated §  14  million  partner  and  fan  post   impressions
  20. 20. #C2C15   Category:  Buyer-­‐Focused  Content  |  Company:  Trapit Results:     §  More  than  10,000  top-­‐of-­‐funnel  leads §  Up  to  70%  of  new  pipeline  considering   Trapit  for  social  selling  and  employee   advocacy §  Two  new  customers  
  21. 21. #C2C15   Category:  Rebranding  Campaign|  Company:  Seagate Results:     §  Connect  with  buyers  who  have  different   levels  of  technical  knowledge §  Implement  a  series  of  different  campaigns   using  a  variety  of  different  content  pieces   and  formats §  Reaffirm  its  new  brand  while  engaging  with   prospects  and  current  customers

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