Extole Inc & Retail TouchPoints presents: Rewire Old Marketing For New Revenue #ReferralMarketing

1. Rewire
Old
Marke-ng
For
New
Revenue
#ReferralMarke*ng
Webinar
Sponsored
by

2. Welcome
Webinar
A:endees
#ReferralMarke*ng

3. Follow
This
Webinar
On
Twi:er
#ReferralMarketing
#ReferralMarke*ng

4. About
Retail
TouchPoints
ü Launched in 2007
ü Over 28,000 subscribers
ü To provide executives with relevant,
insightful content across a variety of
digital medium
Free subscription to our weekly newsletter:
WWW.RETAILTOUCHPOINTS.COM/SIGNUP
#ReferralMarke*ng

5. Panelists
#ReferralMarke*ng
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Matt Flight
Sr. Manager,
Email and Loyalty
Programs
Gazelle
Jen Leen
Director of Marketing
Extole

6. Marke*ng:
Leading
Business
Influencer

7. The
ShiH
To
Newly
Defined
Roles
More
than
60%
of
retail
organiza*ons
have
added
or
changed
C-­‐level
roles/func*ons
in
the
past
two
year
to
reflect
changing
retail
reali*es.

8. New
Roles
In
Place
Today

9. Customer-­‐Centricity
Is
The
Focus

10. Syncing
Data
Across
Channels

11. Smart
Marketers
Engage
In
Ac*ve
Listening
ü Monitor
social
channels
for
content
and
men-ons
specific
to
the
company
(70%)
ü Iden-fy
key
social
influencers
in
a
market
for
engagement
(55%)
ü Iden-fy
and
priori-ze
social
posts
for
engagement
(45%)
ü Iden-fy
customer
advocates
for
outreach
and
engagement
(42%)
Aberdeen:
Social
Powers
Ac.vate:
Engineering
Social
Engagement
To
Win
The
Hidden
Sales
Cycle

12. Growth
Of
Retailers’
Social
Fan
Bases
More
than
90%
of
retailers
are
tracking
their
fan
base,
finding
impressive
increases,
up
to
75%
per
month.
-­‐Retail
TouchPoints
2014
study:
Strides
in
Social
Commerce
#ReferallMarke*ng

13. #ReferralMarke*ng
Imagine yourself at the beach with friends.

15. #ReferralMarke*ng
xxxxxxxx

16. #ReferralMarke*ng
This is as big as

17. PPaayy ffoorr CCuusstotommeresr Ns oNt oTtr aTfrfaicffic
Search Referral Marketing
#ReferralMarke*ng

18. #ReferralMarke*ng

19. #ReferralMarke*ng

20. #ReferralMarke*ng
Marketers Have Control
Marketers Have Control
Share & Earn
refer.mycompany
Share & Earn
refer.mycompany
Word of Mouth vs. Referral Marketing

21. #ReferralMarke*ng
WWhhyy D dooeess iitt wWoorkrk??
End-to-end program you
can track, measure,
analyze and optimize
Target rich, sophisticated
creative to segmented
audiences
!
Reach people who aren’t
looking for you or don’t
know your brand

22. ##RReeffeerrrraallMMaarrkkee*nngg

23. #ReferralMarke*ng

24. ##RReeffeerrrraallMMaarrkkee*nngg

25. Treat it as a Program
#ReferralMarke*ng
Keep it genuine
Make your offer compelling
Promote, promote, promote

26. #ReferralMarke*ng
Keep it genuine

27. #ReferralMarke*ng

28. #ReferralMarke*ng

29. #ReferralMarke*ng

30. #ReferralMarke*ng
Referrals drive purchases

31. Make your offer compelling
#ReferralMarke*ng

32. #ReferralMarke*ng

33. #ReferralMarke*ng

34. #ReferralMarke*ng

35. #ReferralMarke*ng

36. #ReferralMarke*ng
Promote

37. #ReferralMarke*ng

38. #ReferralMarke*ng

39. #ReferralMarke*ng

40. #ReferralMarke*ng

41. #ReferralMarke*ng

42. #ReferralMarke*ng

43. Hit Peak Performance with Timed
Blasts
#ReferralMarke*ng

44. #ReferralMarke*ng
Measure & Optimize

45. Dedicated
email to full list
#ReferralMarke*ng
Building a Great Great Program
Program
Added in-package
Began
promoting
on site
promotion
Changed header
CTA color
Sent dedicated
email
Turned on “stats”
nurture email
New Customers Acquired
Optimization Over Time
1,000
900
800
700
600
500
400
300
200
100
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7

46. #ReferralMarke*ng
Make the message clear

47. #ReferralMarke*ng
Make the message clear

48. #ReferralMarke*ng
Know Your Customers

49. “If you’re not
spending on referral
marketing,
you’re making
a mistake.”
– Gigaom Gigaom Research, “Workhorses and dark horses: digital tactics for customer acquisition,”
June 2014.
#ReferralMarke*ng

50. #ReferralMarke*ng
Q&A

51. Q
&
A
//
Panelists
#ReferralMarke*ng
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Matt Flight
Sr. Manager,
Email and Loyalty
Programs
Gazelle
Jen Leen
Director of Marketing
Extole

52. Thanks
for
a:ending!
Download
and
view
this
webinar
at:
#ReferralMarke*ng
hJp://rtou.ch/rewire-­‐marke-ng-­‐web