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#LiveWebinar                         October 5, 2011                 The New DEAL For                  In-Store Retailers#...
Your GoToWebinar Attendee Viewer is made of 2 parts:               1.	  Viewer	  Window	                      2.	  Control...
#LiveWebinarhashtag.#LiveWebinar
  Launched in 2007  Over 20,000 subscribers  To provide executives with relevant,   insightful content across a variety...
SPEAKER                                    SPEAKER               Madeline K. Aufseeser                        Jim Douglass...
Daily Deals                Will Close The Loop               From Online Marketing                  to In-Store Sales!#Liv...
•  Facebook	  abandons	  the	  Daily	  Deal	  market	                 •  Yelp	  slashes	  investment	  in	  Daily	  Deals	...
•  Hard	  to	  prove	  ROI	  on	                                                       acquisi:on	  or	  loyalty	  	      ...
#LiveWebinar                      October 5, 2011                    Jim Douglass                 Cartera Commerce#LiveWeb...
Card-­‐linked	  offers	  are	  shopping	  deals	  linked	  to	  the	     credit	  and	  debit	  cards	  consumers	  already...
1. OFFERS MARKETED                                         2. CONSUMER SHOPS • Consumers learn about                      ...
Measurable,	  risk-­‐free	  liO	  in	  store	  sales	           •  Drive acquisition, spend and loyalty         •  Closed-...
#LiveWebinar                           October 5, 2011   The	  Case	  for	  Merchant	  Incen9ves:	    New	  Opportuni9es	 ...
#LiveWebinar
#LiveWebinar
Gross Dollar Value Transactions With Card-Linked Offer           Redemptions 2010-e2015 (In US$ Billions)                 ...
#LiveWebinar
Total US Card-Based Transactions With Linked Offer Redemptions      2010-e2015 (In Millions of Transactions)              ...
#LiveWebinar
US Cardholders Enrolled In Card-Based Offer Programs        2010-e2015 (In Millions of Accounts/Subscribers/Redeemers)    ...
#LiveWebinar                                 October 5, 2011              Card-­‐Linked	  Offers:	          Retailer	  Bene...
#LiveWebinar
Leading	                                                                                         60+	  Million	  	     Na9...
Millions	  of	  Ac:ve	  Credit	  &	  Debit	  Cardholders	      Acquire Customers                        Increase Spend    ...
ANNUAL        Cardholder	  Annual	  Spend	  with	  	                                                TRANSACTIONS       [RE...
CHALLENGE                                QUARTERLY                             SHOPPER’S AVERAGE                          ...
Your GoToWebinar Attendee Viewer is made of 2 parts:               1.	  Viewer	  Window	                      2.	  Control...
SPEAKER                                    SPEAKER               Madeline K. Aufseeser                        Jim Douglass...
You can download thispresentation & view thewebinar On-Demand here:  http://rtou.ch/card-linked-offers#LiveWebinar
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Card-Linked Offers – The New Deal For In-Store Retailers

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In-store retail marketers face tough challenges in today’s cross-channel marketplace — they need to find innovative ways to bring shoppers into the store and motivate them to purchase. The best marketing strategies are simple to implement, have proof of performance, and require little or no effort on the part of the shopper and retailer. Card-linked offers answer that call.

The card-linked offer is a new type of shopping deal linked to the credit and debit cards shoppers already use and value. Because offers are linked to cards, retailers can use anonymous transaction data to target the right customer segments and enjoy true incremental sales analytics. Card-linked offers provide a number of potential benefits for in-store retailers, including:

1) Risk-free sales boost – offers are funded only after qualifying sales occur

2) An uptick in new customer acquisition, repeat sales and basket-size

3) Taking market share from competitors – with data to prove it

Unlike Daily Deals, card-linked offers require no paper vouchers or manual tracking. Card members are enrolled automatically, receive offers from their trusted banks and card issuers, and redeem offers just by swiping their cards.

During the upcoming webinar titled “Card-Linked Offers – The New Deal For In-Store Retailers,” merchants will learn more about the benefits of card-linked offers and how to initiate a program.

Panelists:
---------------
- Madeline K. Aufseeser, Senior Analyst, Aite Group
- Jim Douglass, Executive VP, Retail Advertising & Partnerships, Cartera Commerce
- Debbie Hauss, Editor-in-Chief, Retail TouchPoints

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Card-Linked Offers – The New Deal For In-Store Retailers

  1. 1. #LiveWebinar October 5, 2011 The New DEAL For In-Store Retailers#LiveWebinar
  2. 2. Your GoToWebinar Attendee Viewer is made of 2 parts: 1.  Viewer  Window   2.  Control  Panel   Type  your  ques9on  here  #LiveWebinar
  3. 3. #LiveWebinarhashtag.#LiveWebinar
  4. 4.   Launched in 2007  Over 20,000 subscribers  To provide executives with relevant, insightful content across a variety of digital mediumFree subscription to our weekly newsletter:www.retailtouchpoints.com/signup#LiveWebinar
  5. 5. SPEAKER SPEAKER Madeline K. Aufseeser Jim Douglass Senior Analyst Executive VP Aite Group Cartera Commerce MODERATOR Debbie Hauss Editor-in-Chief Retail TouchPoints#LiveWebinar
  6. 6. Daily Deals Will Close The Loop From Online Marketing to In-Store Sales!#LiveWebinar
  7. 7. •  Facebook  abandons  the  Daily  Deal  market   •  Yelp  slashes  investment  in  Daily  Deals   Daily Deals •  New  research  shows  Daily  Deals  nega:vely   Will Close The Loop impact  Fromreviews   Marketing Yelp   Online •  Daily  Deals  revenue  decreases  7%  in  August1   to In-Store Sales! 170  of  530  Daily  Deal  sites  sold     or  shut  down  in  20111   1. Source Yipit#LiveWebinar
  8. 8. •  Hard  to  prove  ROI  on   acquisi:on  or  loyalty     •  Fewer  repeat  deals  from   na:onal  &  local  merchants   •  More  compe::on  causing   downward  pricing  pressure Consumer  Acquisi9on   Costs  Rising   Merchant  Revenue     Falling   •  Too  many  sites  compe:ng  for   same  consumers   •  Fragmented,  untargeted   offers  causing  “deal  fa:gue”   •  Pre-­‐paid  coupon  model   frustra:ng  for  consumers  –   high  breakage  #LiveWebinar
  9. 9. #LiveWebinar October 5, 2011 Jim Douglass Cartera Commerce#LiveWebinar
  10. 10. Card-­‐linked  offers  are  shopping  deals  linked  to  the   credit  and  debit  cards  consumers  already  have,  use   and  value.      #LiveWebinar
  11. 11. 1. OFFERS MARKETED 2. CONSUMER SHOPS • Consumers learn about • Consumers’ passion for offers from their banks and rewards influences behavior card issuers. • Offers are “redeemed” just • Offers marketed via card by swiping a credit or debit Web portals, statements, card in retailers’ stores emails, mobile sites, etc. 4 miles     per  dollar  4. CONSUMER REWARDED 3. TRANSACTION TRACKED• Consumer gets extra cash, • All card purchases are points, or miles right in their anonymously tracked accounts • Retailers pay performance• Extra rewards strengthens marketing fee for eligible relationship with retailer and purchases card issuer #LiveWebinar
  12. 12. Measurable,  risk-­‐free  liO  in  store  sales   •  Drive acquisition, spend and loyalty •  Closed-loop redemption analytics •  Incremental sales and ROI reporting APract  and  convert  the  right  in-­‐store  shoppers   •  Targeted, relevant offers consumers actually want •  Card-based targeting pinpoints key segments •  “Frictionless” redemption – no coupons or POS changes Increase  ROI  with  targeted,  hard-­‐to-­‐reach  media”   •  Cost-effective marketing through bank & card issuer media •  Enormous reach across millions of loyal cardholders •  Targeted placements in Web offer portals, emails, statements and mobile apps#LiveWebinar
  13. 13. #LiveWebinar October 5, 2011 The  Case  for  Merchant  Incen9ves:   New  Opportuni9es  for  Partnerships   Madeline Aufseeser Aite Group#LiveWebinar
  14. 14. #LiveWebinar
  15. 15. #LiveWebinar
  16. 16. Gross Dollar Value Transactions With Card-Linked Offer Redemptions 2010-e2015 (In US$ Billions) $115.1 $76.8 $47.5 $29.2 $15.8 $6.3 $1.5 $2.4 $3.8 $5.8 $0.3 $0.8 2010 e2011 e2012 e2013 e2014 e2015 Face amount of transactions, credit, debit and prepaid Gross dollar value of offers - credit, debit and prepaid Source: Aite Group#LiveWebinar
  17. 17. #LiveWebinar
  18. 18. Total US Card-Based Transactions With Linked Offer Redemptions 2010-e2015 (In Millions of Transactions) 914 609 766 377 510 232 125 316 50 194 42 105 2010 e2011 e2012 e2013 e2014 e2015 Credit Card Debit and Prepaid Card Source: Aite Group#LiveWebinar
  19. 19. #LiveWebinar
  20. 20. US Cardholders Enrolled In Card-Based Offer Programs 2010-e2015 (In Millions of Accounts/Subscribers/Redeemers) 1025 1047 960 995 877 922 467 333 222 148 51 87 93 140 19 36 58 8 2010 e2011 e2012 e2013 e2014 e2015 Number of US credit, debit and prepaid accounts Credit, debit and prepaid subscriber base receiving offers Source: Aite Group#LiveWebinar
  21. 21. #LiveWebinar October 5, 2011 Card-­‐Linked  Offers:   Retailer  Benefits  &  Case  Study   Jim Douglass Cartera Commerce#LiveWebinar
  22. 22. #LiveWebinar
  23. 23. Leading   60+  Million     Na9onal  &  Local  Brands   Ac9ve  Cardholders   GIVE:  Points/$,  Miles,  Cashback   Four  of  the  top  five  card   issuers   OFFERS   Three  of  the  top  four   SALES   airlines   GET:  Acquisi9on,  Spend,  Loyalty   Reach  of  60M+  registered   credit  &  debit  cardholders  Plus  Thousands  of  Local  Stores   #LiveWebinar
  24. 24. Millions  of  Ac:ve  Credit  &  Debit  Cardholders   Acquire Customers Increase Spend Drive Loyalty Target non shoppers Target infrequent shoppers Target existing customers Increase  Repeat   Broad-­‐based     Acquire     Transac9ons  and  Order   Marke9ng  to  Both   New  Shoppers   Values   Acquire  and  Increase   Retailer  Strategy  #LiveWebinar
  25. 25. ANNUAL Cardholder  Annual  Spend  with     TRANSACTIONS [RETAILER]  in  Category   Acquire  Customers   Offers  acquire   0 first-­‐:me  shoppers   66% Category Shoppers Only Shopping with 1 $30/Shopper Competition 2 $58/Shopper Drive  Spend   Offers  increase  shopping  frequency  &  value     3 $86/Shopper 4 $114/Shopper Drive  Loyalty   >5 $249/ShopperOffers  increase  loyalty  from   exis:ng  customers   - 5 10 15 20 CARDMEMBERS (MILLIONS) #LiveWebinar
  26. 26. CHALLENGE QUARTERLY SHOPPER’S AVERAGE MARKET SHARE CHANGE QUARTERLY SPEND•  Acquire new customers +0.52% $107•  Drive increased sales and +58%   increased basket size from existing customers +0.36% $68SOLUTION Market Share (Q4) Market Share (Q1) Pre-Program (Q3) Post-Launch (Q4)•  Executed Cartera card- linked advertising strategy•  Retailer evaluated transaction analytics on quarterly basis to measure sales from new & existing customers•  Cartera-generated sales 0.52% increase market 58% increase in average compared to existing share – 1 quarter quarterly spend member sales PERFORMANCE-­‐BASED  RESULTS   #LiveWebinar
  27. 27. Your GoToWebinar Attendee Viewer is made of 2 parts: 1.  Viewer  Window   2.  Control  Panel   Type  your  ques9on  here  #LiveWebinar
  28. 28. SPEAKER SPEAKER Madeline K. Aufseeser Jim Douglass Senior Analyst Executive VP Aite Group Cartera Commerce MODERATOR Debbie Hauss Editor-in-Chief Retail TouchPoints#LiveWebinar
  29. 29. You can download thispresentation & view thewebinar On-Demand here: http://rtou.ch/card-linked-offers#LiveWebinar

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