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Tackling The Omnichannel
Customer Data Challenge
#B2CCRM
SPONSORED BY
#B2CCRM
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Retail Touchpoints: @RTouchPoints
Adam Blair: @adamblair29
Clientricity: @RetailTechExec
Zaius: @GetZaius
#B2CCRM
About Retail TouchPoints
ü Launched in 2007
ü Over 45,000 retail subscribers
ü To provide executives with
relevant, insightful content across
a variety of digital medium
Sign up for our weekly newsletter:
www.retailtouchpoints.com/subscribe
#B2CCRM
Speakers
MODERATOR:
Adam Blair
Executive Editor
Retail TouchPoints
Bryan Amaral
Founder, President & CEO
Clientricity, LLC
@RetailTechExec
bamaral@clientricity.net
www.clientricity.net
Allison Nolan
Director, Marketing Strategy &
Customer Engagement
Zaius
@getzaius
allison@zaius.com
www.zaius.com
COPYRIGHT 2018 CLIENTRICITY, LLC
Actionable 360o Customer Engagement
Mail
Phone
Social
POS
eMail
Web
Text
CUSTOMER
VIEW
Sales &
Marketing Activity
Engagement
Channels
Data
• Profile & preferences
• Browsing History
• Purchases & Returns
• Wish list & registry
• Virtual Closet
• Relationships & important dates
• Demographic & psychographic
• Social Insights
• Credit & payments
• Holds and Repairs
• Special orders & layaways
• Customer affiliation
• Dept. & Category specialties
• Tasks & appointments
• Organizational hierarchy
• Inventory Availability
• Promos & events
• Mailings & phone
• Call center
• Email & text
• Chat & secure messages
• Surveys & feedback
20
Mobile
Displays
#B2CCRM
Q&A | Speakers
MODERATOR:
Adam Blair
Executive Editor
Retail TouchPoints
Bryan Amaral
Founder, President & CEO
Clientricity, LLC
@RetailTechExec
bamaral@clientricity.net
www.clientricity.net
Allison Nolan
Director, Marketing Strategy &
Customer Engagement
Zaius
@getzaius
allison@zaius.com
www.zaius.com
#B2CCRM
Thank You For Joining Us
View this presentation on-demand at: https://dg-r.co/B2CCRM

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Tackling the Omnichannel Customer Data Challenge

  • 1. Tackling The Omnichannel Customer Data Challenge #B2CCRM SPONSORED BY
  • 2. #B2CCRM Questions, Tweets, & Resources Submit your questions here Download today’s resources Join the conversation #B2CCRM
  • 3. #B2CCRM Follow This Event On Twitter #B2CCRM Retail Touchpoints: @RTouchPoints Adam Blair: @adamblair29 Clientricity: @RetailTechExec Zaius: @GetZaius
  • 4. #B2CCRM About Retail TouchPoints ü Launched in 2007 ü Over 45,000 retail subscribers ü To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
  • 5. #B2CCRM Speakers MODERATOR: Adam Blair Executive Editor Retail TouchPoints Bryan Amaral Founder, President & CEO Clientricity, LLC @RetailTechExec bamaral@clientricity.net www.clientricity.net Allison Nolan Director, Marketing Strategy & Customer Engagement Zaius @getzaius allison@zaius.com www.zaius.com
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  • 20. COPYRIGHT 2018 CLIENTRICITY, LLC Actionable 360o Customer Engagement Mail Phone Social POS eMail Web Text CUSTOMER VIEW Sales & Marketing Activity Engagement Channels Data • Profile & preferences • Browsing History • Purchases & Returns • Wish list & registry • Virtual Closet • Relationships & important dates • Demographic & psychographic • Social Insights • Credit & payments • Holds and Repairs • Special orders & layaways • Customer affiliation • Dept. & Category specialties • Tasks & appointments • Organizational hierarchy • Inventory Availability • Promos & events • Mailings & phone • Call center • Email & text • Chat & secure messages • Surveys & feedback 20 Mobile Displays
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  • 23. #B2CCRM Q&A | Speakers MODERATOR: Adam Blair Executive Editor Retail TouchPoints Bryan Amaral Founder, President & CEO Clientricity, LLC @RetailTechExec bamaral@clientricity.net www.clientricity.net Allison Nolan Director, Marketing Strategy & Customer Engagement Zaius @getzaius allison@zaius.com www.zaius.com
  • 24. #B2CCRM Thank You For Joining Us View this presentation on-demand at: https://dg-r.co/B2CCRM