Over the last four years we’ve helped hundreds of startups develop their investor pitch deck and helped them prepare for the tough questions they'll face in investor meetings. We've also worked closely with many top investors to identify the Ten Essentials that your investor deck must have. The format works and has helped startups raise millions in funding from VCs in the US & Asia. Follow this pitch format, centre it around a compelling company story and improve your chances of raising investment for your startup. Here's what you need: 1. Problem: pitch an obvious and applicable problem that is ideally faced by a large segment of society. 2. Solution: communicate your solution to this problem using familiar concepts, originality, and value. Here talk more in terms of the value proposition, rather than the technology that powers it. 3. Market: prove that a profitable market exists for your solution. It’s also important to prove that the market is ready for your solution now. 4. Competitors: what can you do that they cannot? If you don’t have any direct competition, what other companies currently serve your target market and which pose a threat in the future? 5. Technology: what makes your technology special and why is it primed for immediate success? Here you can talk about the nuts and bolts behind your solution. Also, it’s a good time to demonstrate how you will protect your tech from copy-cats, such as through IP protection. 6. Business model: how do you plan to make money? This is vital as you will need to prove that your startup has the potential to provide at least 10 X returns to your investors. 7. Marketing and Sales: how you are going to get exposure and build a following? Saying you’ll ‘use viral marketing’ or ‘Facebook ads’ isn’t enough. It’s also important here to demonstrate that you have an effective and cost efficient plan to scale rapidly. 8. Team: why is your team the right team to execute on this opportunity now? Market opportunities come and go, but a great team will be able to weather storms and adapt to changing circumstances. And of course every great team is led by a great CEO. 9. Call to Action: what is it that the investor could contribute to your startup? If you’re asking for money, say how much and explain how you intend to use the funding to achieve results over a given period of time. 10. Milestones: what have you achieved so far and what are you trying to achieve going forward? Demonstrating what you’ve achieved to date is a good indicator of what you could achieve with additional resources. For more information about how we can help your startup meet its next funding milestone contact execs@g3partners.asia