2. Welcome from GBG Dhaka (5 min)
Digital Video Best Practices (15 min)
Sidrat Talukdar, Director of Social & Digital Media, Maverick Studios
Future Content – Augmented Reality, Virtual Reality &
Experiential Marketing (15 min)
Shaheem Siam, Deputy Managing Director, Ice9
Digital News & Blogging (15 min)
Salman Hossain, Founder, Jhalmoori.com
Digital Growth & Development (15 min)
Shourav Islam, CEO, Unifox Digital
Building Restaurants with Social (15 min)
Sakib Noor Billah, Business Development Manager, Magnito Digital
TODAY’SAGENDA
4. Our Objectives
Increase
adop%on
of
internet
technologies
amongst
Bangladeshi
organiza3ons.
Plan
events
that
appeal
to
a
wide
variety
of
key
audience
segments
–
e-‐commerce,
marketers,
students,
women,
mappers
&
more
Build
a
community
that
gets
to
know
each
other
by
hos3ng
atleast
1
live
event
per
month
6. Google’s Objective with GBG
Build
a
non-‐technical
community
run
by
local
volunteers
to
share
knowledge
and
best
prac3ces
for
Google
web
technologies.
The
GBG
is
an
experimental
ini3a3ve
started
in
2012,
and
is
based
on
the
success
of
the
Google
Developer
Groups
worldwide,
where
developers
meet
to
discuss
building
applica3ons
with
Google
products.
See
detailed
informa3on
on
GBG
on
Google’s
official
GBG
page
7. GBGs Worldwide
100+
GBGs
worldwide
20+ GBGs in
South & Southeast Asia
Nearby GBGs include Pakistan, India, Sri Lanka,
Thailand, Indonesia, Malaysia, Cambodia,
Vietnam & Philippines
8. Our Events
See
pictures
and
presenta3ons
on
our
Blog,
Google+
&
Facebook
page.
We’ve organized 20+ successful events so far, reaching
more than 1000 local digital professionals, entrepreneurs &
changemakers. We are a community of technology thought
leaders
9. GBG Dhaka 2013 Events
• Jan
6
–
E-‐Commerce
Hour
&
Startup
Weekend
Mini
Bootcamp
• Feb
1
–
Building
Brands
with
Digital
• Feb
16
–
Educa3on
&
Collabora3on
Online
• Mar
29
–
Mapping
Bangladesh
• April
25
–
GBG
@
PMO
Innova3on
Adda
• May
10
–
Mapping
Experts
Meetup
• May
21
–
Empowering
Project
Management
with
Web
Tools
• June
1
–
Women
on
the
Web
Workshop
#1
• June
30
–
Student
Leaders
Workshop
• Sep
7
–
Mapping
Banani
#1
• Sep
8
–
Dhaka’s
Tech
Communi3es
• Sep
14
–
Mapping
Banani
#2
• Nov
3
–
How
to
Make
a
Good
Website
10. GBG Dhaka 2014 Event Roadmap
• Mar
22
–
Intro
to
Mapping
• Mar
26
–
Hangout
Training:
Adver3se
on
the
Web
• Mar
27
–
Search
Trends
product
training
• Mar
30
–
Search
Trends
product
training
• Mar
31
–
Latest
in
E-‐Commerce
• Apr
12
–
gDay
Bangladesh
• Apr
28
–
Adver3sing
on
the
Web
• May
3
–
Crea3ng
Content
for
a
Digital
Audience
• MORE
COMING
UP
!!!
(Check
for
Trainings
next
week)
11. Digital Video Best Practices
Sidrat Talukdar
Director of Social & Digital Media
Maverick Studios
18. “A
Picture
is
worth
a
thousand
words.”
1000
pictures...
With
voice
and
music…
Conveying
a
coherent
message…
How
much
is
that
worth?
19. Why
do
people
like
Video?
• Saves
Time
• Less
Effort
• More
Interes3ng
• More
Memorable
20. Why
should
Brands
like
Video?
1
Billion
Unique
Monthly
Users
on
Youtube
100
hours
of
Video
uploaded
to
Youtube
every
minute
170
online
videos
watched
per
person
per
month
on
average
1
billion
views
come
from
mobile
1
in
2
people
regularly
share
a
video
on
Social
Media
Videos
on
FB
are
shared
12x
more
oqen
than
links
&
text
posts
combined.
21. The
World’s
Largest
Search
Engines
#1
#2
3
BILLION
searches
per
month
In
US,
more
popular
than
TV
for
18-‐34
yr
olds
22. Is
Bangladesh
Ready
for
Video?
Berer
Content
Faster
Internet
Capable
Devices
24. The
Video
Crea3on
Process
Preproduc3on
• Idea3ng
• Scrip3ng
• Storyboarding
• Planning
Produc3on
• Shoo3ng
• Music
• VO
Recording
Post-‐Produc3on
• Edi3ng
• Visual
Effects
• Rendering
• Publishing
25. Tip
#1
:
Know
Your
Audience
What
are
they
interested
in?
What
language
do
they
use?
What
videos
do
they
watch?
What
music
do
they
listen
to?
What
resonates
with
them?
26. Tip
#2
:
Set
a
Goal
A
user
who
watches
my
video
will…
a) Share
it
b) Learn
about
my
product’s
features
c) Learn
about
my
company’s
services
d) Learn
about
an
event
by
my
company
e) Subscribe
to
my
newslerer
f) Visit
my
website
g) Like
my
Fan
page
Pick
ONE
as
your
primary
goal,
and
make
your
video
around
it
27. Tip
#3
:
KISS
KEEP
IT
SHORT
AND
SURPRISING*
Unless
you’re
telling
a
great
story,
in
which
case
go
longer.
(Very
risky,
but
can
be
very
rewarding
when
done
right!)
General
Targets:
0:30
–
1:30
for
short;
2:30
–
4:00
for
long
28. Tip
#4
:
Aim
for
the
Heart
The
best
videos
generate
an
emo3onal
response.
Joy,
Outrage,
Pride
are
all
op3ons…
pick
one!
Videos
with
human
elements
are
more
relatable
-‐ Faces
-‐ Voices
-‐ Human
interac3ons
29. Tip
#5
:
Be
Smart
about
Branding
Overbranding
pushes
people
away.
Underbranding
is
a
missed
opportuni3y.
Integrate
your
brand
into
the
story,
in
a
natural
way.
30. Tip
#6
:
Render
for
quality
Recommended
resolu3on
for
upload:
1280
*
720
Full
HD
(1920
*
1080)
is
pointless
on
most
mobiles
and
laptops
Both
Youtube
and
Facebook
enable
downscaling
for
limited
bandwidth
users
Recommended
format:
MP4
(supported
on
virtually
all
devices)
31. Tip
#7
:
Youtube
vs
Facebook
video
Youtube
Facebook
Video
Good
for
sharing
and
embedding
anywhere
Looks
berer
in
Newsfeed
and
Timeline
Easily
found
through
Search
Engines
Goes
into
the
“Videos”
gallery
of
the
Page
Great
Analy3cs
Can
tag
users
Tend
to
receive
more
shares
Tend
to
generate
more
comments
on
Facebook
Pick
based
on
your
priori3es.
If
you
can’t
decide,
upload
in
both!
32. Tip
#8
:
Never
Stop
Learning
Learn
from
user
feedback
Learn
from
analy3cs
Learn
from
success
stories
Your
next
video
should
always
be
berer!
33. What’s
next
in
Video?
Ultra-‐shorts: Instagram
video
(15s);
Vine
video
(6s);
GIFs
Interac%ve
Video:
Allow
users
to
change
the
story
3D:
Added
depth
for
more
immersive
experiences
4K
(Ultra
High-‐Def):
4
3mes
the
fidelity
of
current
high-‐def
(1080p)
34. Final
Remarks
Rich
Media
is
the
future,
and
video
will
be
a
big
part
of
that
Video
crea3on
and
consump3on
will
become
easier,
but
quality
content
will
always
be
in
short
supply.
Brands
that
create
quality
content
will
stand
out.
Berer
Content
Faster
Internet
Capable
Devices
39. The
changing
marke3ng
environment
• Tradi3onal
marke3ng
‘dead
or
dying’
• Significant
3me
between
previous
marke3ng
‘eras’.
Gradual
shiq
• Technology
and
the
rate
of
change
of
technology
43. The
Bangladeshi
Context
S3ll
the
norm
in
most
cases
But
changing
sector
by
sector,
demographic
by
demographic
44. Fear
of
new
technology
From
a
marketer’s
perspec3ve
Tradi3onal
concepts
tried
and
tested
Afraid
to
‘gamble’
on
something
new
45. Our
role
in
the
evolu3on
Not
just
provide
the
solu3on
But
also
educate
46. Augmented
Reality
A
live
view
of
a
physical,
real-‐world
environment
whose
elements
are
augmented(or
supplemented)
by
computer-‐
generated
sensory
input
such
as
sound,
video,
graphics
Changed
the
way
the
‘world’
does
marke3ng
By
altering
the
‘rules’
themselves
53. Virtual
reality
A
computer
simulated
environment
that
can
simulate
physical
presence
in
places
in
the
real
world
or
imagined
worlds
It’s
finally
here
54. The
oculus
riq
Closing
the
gap
between
‘just’
a
3D
experience
and
fusing
reality
itself
55.
56. The
oculus
riq
• Most
excited
-‐
The
entertainment
industry
• Recently
bought
by
Facebook
• Soon
to
be
released
commercially
57. VR
and
marke3ng
Unimaginable
levels
of
customiza3on
Not
one
world
for
many,
but
many
worlds
for
one
The
birth
of
a
concept
Screw
privacy,
this
thing
is
going
to
take
over
your
life
58. Bangladesh
is
s3ll
a
blank
slate
Pioneers
in
the
industry!
Not
just
deliver,
but
educate!
62. Jhalmoori
is
a
social
news,
lifestyle
and
entertainment
website
in
Bangladesh.
WHO
WE
ARE
63. Jhalmoori
showcases
what’s
making
news
around
us,
reviews
what
we
think
is
great
for
trendsetters
and
empowers
individuals,
local
businesses,
youth
and
many
others
by
enabling
them
interact
with
the
world.
We
strongly
believe
in
embracing
innovation
and
creativity
on
our
everyday
life
and
our
vision
is
to
become
the
leading
lifestyle
social
media
in
the
South-‐East
Asia.
WHAT
WE
DO
70. Coca-‐Cola
CASE
STUDY
A
great
content.
Published
from
a
social
media
pla7orm.
Shared
from
social
media.
Reaching
out
to
thousands
of
people
on
the
net.
Reached
Over
18,790
Social
Engagement
375
Facebook
Likes
330
Average
%me
spent
3.11
mins
Impact
worth
over
USD
220
72. bKash
A
great
content.
Published
from
a
social
media
pla7orm.
Shared
from
social
media.
Reaching
out
to
thousands
of
people
on
the
net.
Reached
Over
16,156
Social
Engagement
469
Facebook
Likes
182
Male
:
Female
Ra%o
54:46
Impact
worth
over
USD
170
CASE
STUDY
74. Jhalm00ri
CASE
STUDY
A
great
content.
Published
from
a
social
media
pla7orm.
Shared
from
social
media.
Reaching
out
to
thousands
of
people
on
the
net.
Reached
Over
31,253
Social
Engagement
2890+
Facebook
Likes
1300+
Average
%me
spent
5.47
mins
Impact
worth
over
USD
350
80. • Access
to
quality
educa3on
lies
at
the
heart
of
all
development.
• Access
to
educa3on
and
commired
acquisi3on
of
prac3cal
knowledge
and
skill
is
an
essen3al
part
of
reducing
poverty.
•
Quality
educa3on
makes
skilled
human
beings
and
advances
the
na3on
towards
development.
Why
online
educa3on
and
development
is
necessary?
82. • JAAGO
founda3on
has
already
started
thinking
about
this
important
issue
and
has
started
researching
to
provide
quality
educa3on
and
find
out
innova3ve
ways
to
expand
its
reach
to
the
remote
areas
of
Bangladesh.
•
One
of
the
notable
factors
about
JAAGO
is
that
the
organiza3on
is
the
one
and
only
exclusive
one
that
provides
free-‐of-‐cost
English
medium
educa3on
following
a
hybrid
syllabus
of
Edexcel
and
NCTB
curricula
to
the
impoverished
children
of
our
country
bringing
significant
changes
in
more
than
1400
children
and
their
families
throughout
the
country.
JAAGO’s
step
84. • Online
schooling
started
as
an
alterna3ve
to
quality
teachers
who
are
hard
to
come
by
in
rural
areas.
•
Online
schools
will
remove
the
geographical
distance
and
lack
of
quality
teachers
that
has
emerged
as
a
problem
in
terms
of
providing
quality
educa3on
in
rural
areas.
• JAAGO
started
its
first
online
school
in
Gazipur
which
is
currently
running
successfully
with
about
150
underprivileged
children
from
the
surrounding
communi3es.
• With
support
from
Grameen
Phone
Limited,
our
schools
in
Gaibandha
and
Bandarban
will
start
opera3ng
in
full
phase
by
the
end
of
2013.
Why
Online
school?
86. • The
concept
of
‘Online
School’
is
extremely
simple.
The
basic
idea
is
that
a
sub-‐urban/rural
classroom
of
Bangladesh
will
be
connected
to
a
teacher
in
Dhaka
via
video
conferencing
technology
and
internet.
• The
classes
are
run
in
the
physical
presence
of
two
teachers/moderators
in
rural
areas
and
another
teacher
online
through
a
system
from
JAAGO's
main
office
in
Rayer
Bazar.
• The
online
teachers
mainly
coordinate
the
lessons,
deliver
the
lecture
and
interact
with
students
whereas
the
teachers/moderators
on
the
other
side
discipline
the
students
and
help
them
in
use
of
technology.
• The
students
are
able
to
enjoy
synchronous
learning
experience
despite
geographical
distance
because
of
the
online
facili3es.
School
Model
88. • The
current
soqware
we
are
using
is
called
WebEx
which
is
an
interac3ve
and
professional
video
conferencing
soqware
aimed
at
making
the
learning
process
communica3ve
and
interac3ve
even
with
the
virtual
presence
of
its
remote
learners.
The
program
contains
interac3ve
whiteboard,
slide-‐sharing
and
• Video-‐sharing
features
and
combines
a
sketch-‐board
to
acquaint
the
students
with
alphabets
through
just
a
stroke
from
its
virtual
tutor.
What
is
the
current
soqware
that
JAAGO
uses?
90. • Online
Schools
can
be
the
best
op3on
for
addressing
the
problem
of
delivering
quality
educa3on
which
is
posed
by
lack
of
sufficient
teachers
and,
in
many
cases,
poor
qualifica3ons
of
the
teachers.
–
WHY?
§
Approximately
24%
of
Government
Primary
Schools
and
Registered
Non-‐
Government
Primary
Schools
teachers
are
untrained
(UNICEF,
2009).
§ Online
School
model
has
the
poten3al
of
filling
in
this
void
un3l
alterna3ve
solu3ons
are
generated.
Technology
is
long
way
from
replacing
teachers
to
instruct
students
and
synchronous
learning
through
online
schooling
does
not
exclude
teachers
but
supplement
them
and
even
become
‘force-‐mul3plier’.
What
is
the
feasibility
of
replica3on
for
online
schools?
92. • Inaccessibility
of
high
speed
internet
connec3on
in
areas
outside
Dhaka.
• High
price
of
internet
services
• Lack
of
sufficient
skilled
and
trained
facilitator
What
are
the
challenges
faced
with
online
schools?
94. Digital
Growth
&
Development
Presented
by
Shourav
Islam
Founder
&
CEO,
Unifox
Digital
Media
95. Digital
Growth
/
Confidence
• Digital
Confidence
/
Growth
is
built
on
four
pillars,
which,
taken
together,
address
the
most
vital
areas
of
consumer
and
industry
concern:
• 1.
network
integrity
and
Quality
of
service
(Qos)-‐
Focuses
on
providing
secure
and
resilient
enabling
technology
pla|orms
for
digital
life
and
providing
an
op3mal
customer
experience
• 2.
privacy
and
Data
protec%on-‐
Addresses
the
security
concerns
of
individuals
with
respect
to
their
digital
data
3.
• 3.
Minors’
protec%on-‐
Seeks
to
defend
the
well
being
of
minors
in
the
online
world
• 4.
piracy
and
thee
avoidance-‐
Seeks
to
provide
a
secure
digital
business
environment
for
all
stakeholders
96.
97. Digital
Growth
for
Bangladesh
• Infrastructure
in
Urban
&
Rural
area
• Human
capital
• In
&
Out
migra3on
100. Digital
Development
vs.
Digital
Divide
• Defining
the
digital
divide
in
terms
of
what
might
be
the
dominant
difficulty
that
may
be
isola3ng
individuals
and
communi3es
from
the
rest
of
the
world.
They
iden3fy,
4
possible
interpreta3ons:
• A
gap
in
access
to
use
of
ICTs—crudely
measured
by
the
number
and
spread
of
telephones
or
web-‐
enabled
computers,
for
instance.
• A
gap
in
the
ability
to
use
ICTs—measured
by
the
skills
base
and
the
presence
of
numerous
complimentary
assets.
• A
gap
in
actual
use—the
minutes
of
telecommunica3ons
for
various
purposes,
the
number
and
3me
online
of
users,
the
number
of
Internet
hosts,
and
the
level
of
electronic
commerce.
• A
gap
in
the
impact
of
use—measured
by
financial
and
economic
returns.
102. Digital
Divide
in
Bangladesh
• All
players
in
the
industry
agree
on
the
importance
of
building
up
Digital
Confidence
creden3als
and
have
launched
a
wide
array
of
ac3vi3es
accordingly—yet,
to
date,
there
is
a
clear
lack
of
coherence
and
common
focus,
as
most
ac3ons
are
ad
hoc,
having
been
triggered
by
high-‐profile
incidents
of
trust
or
security
breaches
and
poli3cal
pressure!
103. We
grow,
We
develop
• Legisla3on
alone
cannot
keep
up
with
the
speed
and
scope
of
challenges
in
this
market.
• Successful
companies
do
more
than
just
comply
with
legisla3on;
they
stay
ahead
of
the
curve
by
adop3ng
proac3ve
policies
and
prac3ces
to
drive
Digital
Confidence.
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The need for digital media
Need for TG
to speak &
interact with
brand
Need to
measure every
interaction &
ROI
Need to
avoid the
high costs &
clutter of
conventional
media
Need for
reaching
the right TG
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§ Do a Survey
§ Who are my customers & my competitors?
§ What do we want to achieve?
§ How is the brand perceived? Pricey? Cheap?
Premium?
§ What is the existing brand positioning?
§ How do I want people to perceive the brand?
1
Evaluate
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3
Rule 1 : Photoshoot is a must & Designs & Copy
needs to be spot on!
Design
§ Designs should have clear call to action such as number, delivery partner
§ Connect communication with external factors
§ Special campaigns & tying up them with presence at restaurant
Develop Content
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Connecting with external factors :
case study
Terror looms in the
seven kingdoms of
Westeros as the
scorching heat
approaches. But
legends say there is
only one house who can
save the land from this
searing sun!
Ser Arnold Palmer is
ready! And it's waiting
for any thirsty soul at
George's Cafe!
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5
§ Listen to what people are saying in fan page, other
pages, blogs etc.
§ Always respond to comments & queries!
§ Customer is ALWAYS right!
§ Change the negative perception to positive reaction by
positive responses
§ Never delete comments…. If negative, respond to it
positively & let it stay!
Listen &
Respond
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What will you win?
Effective
targeting
Reach
at scale
Achieving top of
mind awareness
Brand
engagement
Lead
generation
Customer
conversion
Revenue
generation
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Are you ready to
ride this wave?
Email : billah.magnito@gmail.com
Mob : 017 84 399 311
S. M. Sakib Noor Billah
Business Development Executive
Magnito Digital
138. THANK YOU !!
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