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How is Big Data Being Big Data, Big Investment

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How is Big Data Being Used in Companies
With huge user base and long hours of streaming,
Netflix can collect data from everyone on viewing
patterns:
• Time spent on shows / movies, and location
• Types of entertainment (documentary, comedy,
drama, horror, etc.)
• Favorite starring cast
• When users stop watching a show, etc.
Using Big Data to Create a Show People Will Like
62.3 million total Netflix users
people watch Netflix for ~ 90 minutes per day
Big
Data
Started in 1997 as a pay-
per-rental via mail company
Now has evolved into an on-
demand streaming service with
thousands of movies and TV shows
• Engage users better on current shows
• Recommend shows they may like
• And create a show people will like!
Directed by David Fincher Featuring Kevin Spacey
With Big Data, 70% of Netflix original shows are renewed for
second season, compared to 30% from traditional TV series
Source: Company website

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