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How is Big Data Being Big Data, Big Investment

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How is Big Data Being Used in Companies (cont’d)
Source: Company website; “Data Jujitsu: The Art of Turning Data into Product”
“People you may know”
Asking a set of questions such as:
• “what do you do”
• “where do you live”
• “where did you go to school”
• using friend’s friend connections
 More friendly faces up front to keep
users engaged with the product
Collecting Data from Users
“Who’s viewed your profile”
• By giving data back to users,
LinkedIn creates a more engaging
experience for users
• Brings more revenue and make it
more profitable for both users and
company
Feeding Data Back to Users

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