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How is Big Data Being Big Data, Big Investment

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How is Big Data Being Used in Companies (cont’d)
Disney created a big data platform to store, process,
analyze and visualize all data that is generated through
the MyMagic+ system
Disney MagicBands and MyMagic+ System
Disney collects tons of valuable data through MagicBands
and MyMagic+ system - a gigantic database that captures
every move of the visitors of the park
• Real-time location data
• Purchase history
• Information about the visitors
• Entertainment ride patterns, etc.
Insights from big data enables Disney to make smarter
decisions:
• Audience analysis & segmentation
• Recommendation engine based on in-park traffic flow
• Better and targeted marketing messages and offerings
• And many more…The MagicBands (part of MyMagic+ System) are linked to credit
card and function as a park entry pass as well as a room key
Source: Company website

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