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How is Big Data Being Big Data, Big Investment

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How is Big Data Being Used in Companies (cont’d)
Solution:
The Black Book model, which analyzes up to
1 quintillion decision variables and combines
various data sets such as:
• satellite imagery
• weather data
• expected crop yields
• acidity or sweetness rates
• regional consumer preferences
• 600 different flavors profiles of an orange
Results:
• Precise & dynamic formula on how to blend
orange juice for consistent taste, down to
pulp content, for the $2Bn orange juice
business
• After hurricane or freeze, this algorithm can
re-plan the business in 5-10 minutes
Problem:
Inconsistencies in orange juice due to
variations in orange crop, sourcing, and
seasonality, etc.
Goal:
Consistently deliver optimal blend of orange
juice, “despite the whims of Mother Nature”
Orange Juice and the “Black Book Model”
Source: Company website

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